發(fā)布時(shí)間：2018-03-25 00:25

  本文選題：親和力元素　切入點(diǎn)：符號(hào)性特征　出處：《江西師范大學(xué)》2012年碩士論文

【摘要】：本文試圖以分析卡通形象符號(hào)性特征中的親和力元素為切入點(diǎn)，圍繞著卡通形象的符號(hào)性特征來(lái)探討：卡通形象廣被接受的原因；卡通形象所帶來(lái)的商業(yè)價(jià)值；卡通形象對(duì)中國(guó)傳統(tǒng)吉祥文化的借鑒，以及論證這種借鑒所產(chǎn)生的發(fā)展本土化卡通形象的可行性。如此一來(lái)，，發(fā)展本土化卡通形象既可以向世界宣傳中國(guó)吉祥文化，又可以提升中國(guó)卡通文化在國(guó)際上的地位。本文第一部分先通過(guò)對(duì)卡通以及卡通形象的基本概念進(jìn)行定義和分類，著重描述親和力元素在卡通形象傳播中的作用和它是如何改變受眾的基本行為模式，給人類的社會(huì)、經(jīng)濟(jì)、生活等方面帶來(lái)的影響后得出結(jié)論：卡通形象符號(hào)性特征中關(guān)于親和力元素的研究是非常有意義的。第二部分介紹關(guān)于卡通形象符號(hào)性特征中對(duì)于親和力元素的基本概念，通過(guò)對(duì)親和力元素的定義等方面去了解親和力元素產(chǎn)生的根源以及怎么去塑造一個(gè)具有親和力的卡通形象，主要從受眾角度和卡通形象自身的設(shè)計(jì)角度來(lái)闡述。第三部分通過(guò)分析卡通形象設(shè)計(jì)中的符號(hào)性特征，包括對(duì)夸張性符號(hào)特征、象征性符號(hào)特征、設(shè)計(jì)語(yǔ)言性符號(hào)特征的介紹，從符號(hào)性特征角度上來(lái)講親和力元素是如何變成人們習(xí)慣的接納。第四部分從社會(huì)心理學(xué)的角度來(lái)分析卡通文化風(fēng)靡背后的心理因素，包括卡通文化能夠緩解受眾的心理壓力、受眾的懷舊心理、受眾對(duì)卡通形象的認(rèn)同歸宿感、卡通形象多種生活方式給受眾帶來(lái)的吸引力、卡通形象是鏈接純真的符號(hào)等方面的分析，得出結(jié)論：卡通文化對(duì)受眾的日常生活具有重要影響作用。第五部分為卡通形象的商業(yè)價(jià)值，通過(guò)分析卡通形象代言相對(duì)于明星代言的各方面優(yōu)勢(shì)，讓卡通形象代言成為廣告表現(xiàn)主流方式之一，達(dá)到企業(yè)有形產(chǎn)品、無(wú)形文化的正常狀態(tài)。本文最后一部分總結(jié)親和力元素對(duì)于提升中國(guó)卡通文化地位具有重要意義，闡述借鑒我國(guó)的吉祥文化符號(hào)來(lái)發(fā)展本土化的卡通文化，對(duì)于傳播我國(guó)的民族文化、提高中國(guó)卡通文化在世界的地位都是可行的。
[Abstract]:This paper attempts to analyze the affinity elements in the symbolic features of cartoon images as a starting point to discuss the following aspects: the reasons why cartoon images are widely accepted, the commercial value brought by cartoon images, and the characteristics of cartoon characters. Drawing lessons from the Chinese traditional auspicious Culture and demonstrating the Feasibility of developing the Native Cartoon Image from the Cartoon Image. In this way, the development of the Native Cartoon Image can not only propagate the Chinese auspicious culture to the world. The first part of this paper defines and classifies the basic concepts of cartoon and cartoon characters. Focusing on the role of affinity elements in cartoon image communication and how it changes the basic behavior patterns of the audience, to the human society and economy, In the second part, the author introduces the basic concept of affinity element in the symbolic character of cartoon image, and concludes that the study of affinity element in symbolic character of cartoon image is of great significance, the second part introduces the basic concept of affinity element in symbolic character of cartoon image. Through the definition of affinity elements and other aspects to understand the origin of affinity elements and how to create a cartoon image with affinity, The third part analyzes the symbolic features of cartoon image design, including the hyperbole symbol feature, symbolic symbol feature, design language symbol feature. The fourth part analyzes the psychological factors behind the popularity of cartoon culture from the perspective of social psychology, including cartoon culture can alleviate the psychological pressure of the audience. The audience's nostalgia, the audience's sense of identity to the cartoon image, the attraction brought to the audience by many life styles of the cartoon image, the cartoon image is the link pure symbol and so on. The fifth part is the commercial value of cartoon characters, through analyzing the advantages of cartoon characters relative to star endorsements, the paper concludes that cartoon culture plays an important role in the daily life of the audience, the fifth part is the commercial value of cartoon characters, and analyzes the advantages of cartoon characters' endorsements relative to star endorsements. Let cartoon character endorsement become one of the mainstream ways of advertising performance, achieve the normal state of enterprise tangible products and intangible culture. The last part of this paper summarizes the affinity elements for promoting the status of cartoon culture in China is of great significance. It is feasible to use the auspicious cultural symbols of our country for reference to develop the native cartoon culture in order to spread the national culture of our country and improve the status of Chinese cartoon culture in the world.
【學(xué)位授予單位】：江西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：J218.7

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