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  本文選題：分眾媒體　切入點：企業(yè)信息化　出處：《吉林大學(xué)》2012年碩士論文

【摘要】：隨著社會經(jīng)濟的發(fā)展,計算機、網(wǎng)絡(luò)技術(shù)的應(yīng)用和普及，信息化已經(jīng)滲透到企業(yè)的日常工作中，傳統(tǒng)的企業(yè)信息管理方式已經(jīng)不能滿足企業(yè)對信息的快速傳遞與處理的需求，企業(yè)的發(fā)展對滿足企業(yè)自身特質(zhì)的管理信息系統(tǒng)的需求迫在眉睫。合理的信息化管理方式可以完善企業(yè)內(nèi)部管理模式，提高企業(yè)市場競爭能力。 管理信息系統(tǒng)MIS（Management Information System），是一個以人為主導(dǎo)，利用計算機硬件、軟件及其他辦公設(shè)備進(jìn)行信息的收集、傳遞、存貯、加工、使用和維護(hù)的系統(tǒng)。MIS提供給管理者需要的信息來實現(xiàn)對組織機構(gòu)的有效管理，管理信息系統(tǒng)涉及到三大主要資源：人、科技和信息。管理信息系統(tǒng)不同于其他的用來分析組織機構(gòu)業(yè)務(wù)活動的信息系統(tǒng)，它以企業(yè)戰(zhàn)略機遇、提高收益和效率為目的，同時支持企業(yè)高層決策、中層控制和基層操作。 根據(jù)分眾媒體公司的實際需求，本文我們采用最新的計算機程序設(shè)計技術(shù)進(jìn)行了系統(tǒng)構(gòu)建，本系統(tǒng)基于Asp.net3.5平臺，采用C#語言開發(fā)，系統(tǒng)采用面向服務(wù)的架構(gòu)SOA(Service-Oriented Architecture)作為系統(tǒng)的架構(gòu)模式，并在展現(xiàn)層上使用了MVC模式。系統(tǒng)的構(gòu)建將可靠的網(wǎng)站開發(fā)資源置于廉價網(wǎng)絡(luò)資源之上，實現(xiàn)了成本的最小化。在基于SOA架構(gòu)的系統(tǒng)服務(wù)設(shè)計中，解決了數(shù)據(jù)多服務(wù)器間傳輸問題，結(jié)合信息部門眾多，廣告數(shù)據(jù)格式不一致的實際情況，，設(shè)計具有針對性的框架解決方案，該方案滿足高效，簡單的要求，使得廣告媒體的解決方案應(yīng)用到部門眾多的信息系統(tǒng)中，能夠有效地解決數(shù)據(jù)的傳輸和展示問題。 在對廣告媒體進(jìn)行計算機化后，整個系統(tǒng)給企業(yè)帶來了高效率性和廣泛傳播性等不可估量的作用。整個系統(tǒng)前期的業(yè)務(wù)需求分析基于以領(lǐng)域為核心的需求分析方式，通過微軟的軟件技術(shù)手段把系統(tǒng)的需求轉(zhuǎn)換成系統(tǒng)的實現(xiàn)。在整個系統(tǒng)的開發(fā)過程中，我們使用業(yè)界最流行的思想，讓計算機的信息化真正地為廣告行業(yè)服務(wù)。
[Abstract]:With the development of society and economy, the application and popularization of computer and network technology, information technology has penetrated into the daily work of enterprises. The traditional enterprise information management method can not meet the needs of enterprises for the rapid transmission and processing of information. The development of enterprises is urgent to meet the needs of management information systems which meet the characteristics of enterprises. A reasonable information management mode can improve the internal management mode of enterprises and enhance the competitive ability of enterprises in the market. MIS(Management Information system is a human-oriented, computer hardware, software and other office equipment for information collection, transmission, storage, processing, The system used and maintained. MIS provides managers with the information they need to achieve effective management of the organization. The management information system involves three main resources: people, Science, technology and information. Management information systems are different from other information systems used to analyze the business activities of an organization. They aim at strategic opportunities for enterprises, improve revenue and efficiency, and at the same time support high-level decision-making, middle-level control and grass-roots operations. According to the actual demand of focus Media Company, we use the latest computer programming technology to build the system. The system is based on Asp.net3.5 platform and developed in C # language. The system adopts the service-oriented architecture (SOA(Service-Oriented Architecture) as the architecture pattern of the system, and uses the MVC pattern on the presentation layer. The construction of the system puts the reliable website development resources above the cheap network resources. In the system service design based on SOA architecture, the problem of multi-server data transmission is solved, which combines the fact that there are many information departments and the advertising data format is inconsistent. A targeted framework solution is designed, which meets the requirements of high efficiency and simplicity. The solution of advertising media can be applied to the information system of many departments, which can effectively solve the problem of data transmission and display. After the computerization of advertising media, the whole system has brought incalculable functions such as high efficiency and wide dissemination to enterprises. The analysis of business requirements in the early stage of the whole system is based on the domain-centered demand analysis. In the process of the development of the whole system, we use the most popular idea in the field, so that the computer information can really serve the advertising industry.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：TP311.52

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