本文選題：手工藝　切入點(diǎn)：民間布藝　出處：《四川師范大學(xué)》2013年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：摘要：民間手工藝是勞動(dòng)者主要以手工勞動(dòng)對(duì)各種原材料進(jìn)行加工或處理,最終使之成為具有獨(dú)特藝術(shù)風(fēng)格的制品的方法,民間布藝是其中重要的組成部分。它的每一個(gè)設(shè)計(jì)制作者在長(zhǎng)期的生活和生產(chǎn)實(shí)踐中,將自己的智慧與創(chuàng)造融入到布藝制作技法中,創(chuàng)造出了許多耀眼的生活藝術(shù)品,它們是人的內(nèi)在感情、自由意志和生命活力的充分展現(xiàn)。 而現(xiàn)代設(shè)計(jì)是手工藝在新時(shí)代的發(fā)展與延續(xù),手工藝要適應(yīng)現(xiàn)代的發(fā)展,需不斷借鑒現(xiàn)代設(shè)計(jì)的設(shè)計(jì)思想、原則,在保留自身獨(dú)特藝術(shù)風(fēng)格的同時(shí)以不斷完善�，F(xiàn)代設(shè)計(jì)中特別是平面廣告設(shè)計(jì)也需要充分學(xué)習(xí)和借鑒各種表現(xiàn)方法,一方面為更有效地傳遞信息,一方面也為滿(mǎn)足消費(fèi)者的個(gè)性追求和不斷變化的審美狀況。 通過(guò)民間手工藝在平面廣告設(shè)計(jì)應(yīng)用的現(xiàn)狀分析,針對(duì)民間手工藝在平面廣告設(shè)計(jì)中的應(yīng)用所出現(xiàn)的制作材料單一、表現(xiàn)方法單一、呈現(xiàn)方式單一的問(wèn)題,再加上對(duì)目前手工藝的應(yīng)用研究多是以圖形、色彩元素的研究為主,本文從民間布藝制作技法出發(fā)對(duì)民間布藝制作技法在平面廣告設(shè)計(jì)中的應(yīng)用進(jìn)行了較為全面的研究。 通過(guò)回望民間布藝豐富的表現(xiàn)方法,結(jié)合平面廣告設(shè)計(jì)的實(shí)際情況探索新的表現(xiàn)方法,豐富平面廣告的表現(xiàn)形式,誘導(dǎo)和吸引消費(fèi)者的注意力,為設(shè)計(jì)師提供一定的理論支持。
[Abstract]:Absrtact: folk handicraft is a method for laborer to process or process all kinds of raw materials by manual labor, and finally make them become products with unique artistic style. Folk cloth is an important part of it. In the long life and production practice, every designer integrates his own wisdom and creation into the fabric making techniques, and creates many dazzling life works of art. They are the full manifestation of man's inner feelings, free will and vitality of life. Modern design is the development and continuation of handicraft in the new era. In order to adapt to the modern development, handicraft needs to learn from the design ideas and principles of modern design constantly. In order to transmit information more effectively, modern design, especially graphic advertising design, also needs to learn and learn from all kinds of expression methods, on the one hand, to transfer information more effectively. On the one hand, to satisfy the consumer's personality pursuit and constantly changing aesthetic situation. Based on the analysis of the current situation of the application of folk handicraft in print advertising design, aiming at the problems of singleness of production material, single method of expression and single way of presentation of the application of folk handicraft in graphic advertising design, this paper analyzes the current situation of the application of folk handicraft in graphic advertising design. In addition, most of the current research on the application of handicraft is based on the study of graphics and color elements. This paper makes a more comprehensive study on the application of folk fabric making techniques in the graphic advertising design from the point of view of folk fabric production techniques. By looking back at the rich expression methods of folk cloth art, combining with the actual situation of print advertising design to explore new performance methods, enrich the expression forms of print advertisements, induce and attract the attention of consumers. To provide certain theoretical support for designers.
【學(xué)位授予單位】：四川師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：J524.3

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