本文選題：消費者心理　切入點：POP廣告　出處：《蘇州大學(xué)》2007年碩士論文　論文類型：學(xué)位論文

【摘要】： POP廣告是陳列于商業(yè)場所的一種促銷性廣告,它的圖形、文字、色彩以及空間形態(tài)等視覺要素能夠影響消費者的購買心理,從而影響其購買行為;消費者對POP廣告中商品信息的心理反映,反過來又影響POP廣告的設(shè)計。因此,研究消費者心理對于POP廣告設(shè)計具有重要的意義。 消費者受年齡、性別、文化層次、經(jīng)濟狀況等不同因素的影響,因而具有不同的消費需求心理,本課題的研究目的在于如何使POP廣告廣泛地滿足不同消費者心理,從而達(dá)到促進銷售的目的。文章運用理論研究和調(diào)查分析的方法,探討消費者心理對POP廣告設(shè)計的導(dǎo)向作用,通過對消費者心理的研究,客觀地分析他們的實際需要,總結(jié)出如何使POP廣告設(shè)計在視覺上滿足消費者的實用、審美、情感、價格等方面的心理需求。
[Abstract]:POP advertisement is a kind of promotional advertisement displayed in commercial place. Its visual elements, such as figure, text, color and spatial form, can influence the purchasing psychology of consumers and thus their purchasing behavior. The psychological reaction of consumers to commodity information in POP advertisements, in turn, affects the design of POP advertisements. Therefore, the study of consumer psychology is of great significance to the design of POP advertisements. Consumers are influenced by different factors, such as age, sex, cultural level, economic situation and so on, so they have different consumer demand psychology. The purpose of this research is to make POP advertisement satisfy different consumer psychology widely. In order to achieve the purpose of promoting sales, the article uses the methods of theoretical research and investigation and analysis, discusses the guiding role of consumer psychology to POP advertising design, through the research of consumer psychology, objectively analyzes their actual needs. This paper summarizes how to make POP advertising design meet consumers' practical, aesthetic, emotional, price and other psychological needs visually.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2007
【分類號】：J524.3

【引證文獻】

相關(guān)碩士學(xué)位論文 前1條

1 康立超;節(jié)慶期間POP廣告研究[D];湖南工業(yè)大學(xué);2009年

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本文編號：1645559