本文選題：公益廣告　切入點(diǎn)：公益觀念　出處：《中國(guó)輸血雜志》2012年S1期 　論文類型：期刊論文

【摘要】：正公益廣告?zhèn)鞑サ男畔⑹枪嬗^念。要面向社會(huì)公眾傳播觀念,其難點(diǎn)是怎樣讓在日常生活中司空見(jiàn)慣、眾所周知,而又視而不見(jiàn)或未能認(rèn)清的現(xiàn)象,引起社會(huì)公眾的重視或反醒。公益廣告往往調(diào)動(dòng)多種藝術(shù)形式,采用多種訴求方式,變換多種表達(dá)形式,有效地宣傳公益觀念,開(kāi)展公益活動(dòng),如直接倡導(dǎo)、借助事件、形象蘊(yùn)含、以情動(dòng)人、提出警示、諷刺批評(píng)等形式。將廣告藝術(shù)表現(xiàn)手法用于傳遞公益信息,可以增強(qiáng)教育的效果。
[Abstract]:Is public advertising information is public welfare concept. For the concept of social public dissemination, the difficulty is how to make in everyday life as everyone knows, blind and It is quite common for, or failed to recognize the phenomenon, aroused public attention or anti awake. Gongyi advertisement usually transfer a variety of art forms, using various ways of expression, expression transformation a variety of effective propaganda, public welfare concept, carry out public welfare activities, such as direct advocacy, with the events contained in the image, to love moving, warning, irony and other forms. The advertising art expression method for the transfer of public information, can enhance the effect of Education.

【作者單位】： 荊州市中心血站;
【分類號(hào)】：R193

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本文編號(hào)：1632051