本文選題：視覺流程　切入點：版式設(shè)計　出處：《遼寧師范大學》2012年碩士論文　論文類型：學位論文

【摘要】：隨著時代而興起的互聯(lián)網(wǎng)被稱為第四傳媒，網(wǎng)絡(luò)廣告和網(wǎng)絡(luò)媒體的發(fā)展勢頭蓬勃而旺盛，比較起傳統(tǒng)媒體而言，大有趕超之勢。黑格爾曾經(jīng)說過：聽覺與視覺是屬于人類的兩大認知器官，這兩大器官可以在遠距離的地方觀察和發(fā)現(xiàn)事物，具有很強的優(yōu)越性。這種視覺的特殊性質(zhì)，在人類的傳播過程中有著不可動搖的地位。圖像的魅力不僅在于可以用直觀和最大眾化的形式傳達信息，影響人的思想和情感，還在于它不需要通過語言的中介，就可以實現(xiàn)跨民族跨時代的交流。 傳統(tǒng)的平面設(shè)計主要是以紙張為物理的媒介，利用版式設(shè)計進行梳理閱讀規(guī)律，，把人的視覺注意引導到版式的主題，在當代則是用電子屏幕做媒介以互聯(lián)網(wǎng)為導體的新興物理媒介，不過這種新興媒介，是在傳統(tǒng)的印刷版式視覺流程的基礎(chǔ)上，為讀者服務�，F(xiàn)代的屏幕閱讀瀏覽者是通過觸摸滑動按鍵這種手段來達到自己目的的，信息的瀏覽者有更多的自主性，版式設(shè)計者結(jié)合交互技術(shù)讓這種閱讀變得越來越有趣�；拥陌媸接捎诎瑘D、文、像、聲的演繹方式，刺激感官和更多的提供信息，從而使得閱讀的效率大大提高了。 藝術(shù)是不斷創(chuàng)新不斷否定的思維與實踐的過程，設(shè)計更需要不斷思考與創(chuàng)新，如果人類設(shè)計沒有了創(chuàng)造的激情，我們所面對的世界就會失去精彩。版式設(shè)計的主要功能就是在尋求在平面上排列新的形式語言，版式的布局是否新穎別致，決定其是否具有較強的訴求效果，用于引起觀看者的興趣，而使信息得到廣泛的傳播。數(shù)字化時代即將來臨的時候，現(xiàn)代產(chǎn)業(yè)看它們的前途主要是看企業(yè)服務或是產(chǎn)品能不能以數(shù)字化的形式來展示。 本論文的寫作主要結(jié)合“互動”在當代版式中的表現(xiàn)形態(tài)，現(xiàn)在的編排設(shè)計已經(jīng)是技術(shù)與版式設(shè)計藝術(shù)相互交融，在當代版式設(shè)計中“互動”版式的這種形態(tài)是具備跨時代的意義。本論文對互動版式設(shè)計在未來的設(shè)計形態(tài)和發(fā)展趨勢做出分析，推測出以互聯(lián)網(wǎng)和移動傳媒為平臺的版式設(shè)計在未來的發(fā)展和趨勢。
[Abstract]:With the rise of the times, the Internet is called "4th media". The development of network advertisement and network media is vigorous and exuberant, compared with the traditional media, Hegel once said that hearing and vision are the two major cognitive organs of human beings. These two organs can observe and discover things from a long distance, and have great superiority. The special nature of this kind of vision, The charm of the image lies not only in its ability to convey information in the most intuitive and popular form, but also in the fact that it does not need to be mediated by language. Can realize cross-national cross-epoch communication. Traditional graphic design is mainly based on paper as a physical medium, using layout design to sort out the reading rules and guide human visual attention to the theme of layout. In modern times, it is an emerging physical medium that uses the electronic screen as a medium and the Internet as a conductor. However, this new medium is based on the traditional printing visual process. Serve the reader. Modern screen readers achieve their goals by touching the swipe button, and the information viewer has more autonomy. Layout designers combine interaction technology to make reading more and more interesting. The interactive layout greatly improves the efficiency of reading by including the deductive ways of graph, text, image, sound, stimulating the senses and providing more information. Art is the process of continuous innovation and negation of thinking and practice. Design needs constant thinking and innovation. If human design has no passion for creation, The world we face will lose its brilliance. The main function of layout design is to seek to arrange new formal languages on the plane. Whether the layout is novel or not determines whether it has a strong appeal effect. When the digital age is approaching, the future of modern industries depends mainly on whether business services or products can be displayed in digital form. The writing of this thesis mainly combines the expression form of "interaction" in the contemporary layout, and the present arrangement design has been the combination of technology and layout design art. This form of "interactive" layout in contemporary layout design is of cross-epochal significance. This paper analyzes the design form and development trend of interactive layout design in the future. Infer the future development and trend of layout design based on Internet and mobile media.
【學位授予單位】：遼寧師范大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：J524

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