本文選題：圖像時(shí)代　切入點(diǎn)：視覺(jué)文化　出處：《景德鎮(zhèn)陶瓷學(xué)院》2010年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】： 當(dāng)今,視覺(jué)文化的傳播已經(jīng)滲透進(jìn)人們生活的方方面面,并對(duì)整個(gè)世界產(chǎn)生了深刻的影響,人類(lèi)的經(jīng)驗(yàn)比過(guò)去任何時(shí)候都視覺(jué)化和具象化了。在這個(gè)圖像時(shí)代,與之前的“書(shū)寫(xiě)時(shí)代、印刷時(shí)代”發(fā)生了巨大變革,隨著“兩元對(duì)立”思維方式消失,多元觀念的建立,消費(fèi)文化的不斷發(fā)展,用戶(hù)個(gè)性體驗(yàn)的追求,促使了“日常生活審美化”的實(shí)現(xiàn)。在這樣的背景下,產(chǎn)品的視覺(jué)形象也隨之發(fā)展,通過(guò)對(duì)形式、色彩、材質(zhì)、標(biāo)簽等的處理,借助廣告等傳播手段,利用“符號(hào)——商品”系統(tǒng),給感官直覺(jué)的體驗(yàn)和享受,為消費(fèi)者創(chuàng)造夢(mèng)幻般的意境,賦予產(chǎn)品社會(huì)的意義,對(duì)消費(fèi)者進(jìn)行文化分層,這些現(xiàn)象值得我們關(guān)注。 由此,本文將產(chǎn)品形象設(shè)計(jì)納入到圖像時(shí)代的背景中進(jìn)行研究,對(duì)產(chǎn)品形象的設(shè)計(jì)與消費(fèi)進(jìn)行消費(fèi)學(xué)、社會(huì)學(xué)、符號(hào)學(xué)等層面的分析。文中著重分析圖像時(shí)代的產(chǎn)生與發(fā)展歷程及其對(duì)產(chǎn)品視覺(jué)形象的影響:對(duì)視覺(jué)文化時(shí)代的社會(huì)觀念的轉(zhuǎn)變所引起的炫耀性、時(shí)尚性、符號(hào)性消費(fèi)狀況進(jìn)行解讀,對(duì)日常生活中人們對(duì)于產(chǎn)品的審美化、符號(hào)化、品位化的追求進(jìn)行論述,并對(duì)圖像時(shí)代的產(chǎn)品符號(hào)化的設(shè)計(jì)表現(xiàn)方式進(jìn)行解讀。在理性分析、認(rèn)識(shí)圖像時(shí)代的產(chǎn)品視覺(jué)形象設(shè)計(jì)的種種現(xiàn)狀與特征后,本文就圖像時(shí)代的產(chǎn)品形象設(shè)計(jì)發(fā)展得出認(rèn)識(shí):不能一味的迎合商業(yè)的需要,投合消費(fèi)者的欲望,滿(mǎn)足于表層的審美化的產(chǎn)品設(shè)計(jì),滿(mǎn)足于充滿(mǎn)誘惑的符號(hào)化的、虛擬的、偽個(gè)性的產(chǎn)品形象構(gòu)建,而是要立足實(shí)際,關(guān)注設(shè)計(jì)的可持續(xù)性,超越符號(hào),構(gòu)建真、善、美的產(chǎn)品視覺(jué)形象。 通過(guò)對(duì)產(chǎn)品視覺(jué)形象與圖像時(shí)代背景進(jìn)行交叉研究,有助于我們深化對(duì)當(dāng)今產(chǎn)品設(shè)計(jì)的認(rèn)識(shí),有助于我們提高對(duì)設(shè)計(jì)現(xiàn)象的分析能力,有助于我們?cè)O(shè)計(jì)學(xué)科更為廣泛的發(fā)展。
[Abstract]:Today, the spread of visual culture has penetrated into all aspects of people's lives, and has had a profound impact on the whole world. Human experience has become more visual and concrete than ever before. Great changes have taken place with the previous "Writing Age, Printing Age". With the disappearance of the "two-element opposites" thinking mode, the establishment of pluralistic concepts, the continuous development of consumer culture, and the pursuit of the user's personality experience, In this context, the visual image of the product also develops, through the processing of form, color, material, label, etc., with the help of advertising and other means of communication, Using the "symbol-commodity" system to give sensory intuitionistic experience and enjoyment, create dreamlike artistic conception for consumers, endow the meaning of product society, and stratify consumers' culture, these phenomena deserve our attention. Therefore, this paper takes the product image design into the background of the image age to study the design and consumption of product image. This paper focuses on the emergence and development of the image age and its influence on the visual image of the product: the dazzling and fashion caused by the change of the social concept in the visual culture era. This paper interprets the symbolic consumption situation, discusses the pursuit of aesthetic, symbolic and taste-oriented products in daily life, and interprets the symbolic design expression of the product in the image age. After recognizing the present situation and characteristics of product visual image design in the image age, this paper comes to the conclusion that the product image design in the image age can not only cater to the needs of business, but also meet the desire of consumers. Satisfied with the surface aesthetic product design, satisfied with the seductive symbolic, virtual, pseudo-personality product image construction, but should be based on reality, pay attention to the sustainability of the design, beyond the symbol, building true, good, Beautiful product visual image. It is helpful for us to deepen our understanding of product design, to improve our ability to analyze the phenomenon of design and to develop our design discipline more extensively by cross-studying the visual image of products and the background of the image era.
【學(xué)位授予單位】：景德鎮(zhèn)陶瓷學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類(lèi)號(hào)】：J524

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本文編號(hào)：1615207