本文選題：符號　切入點(diǎn)：中國傳統(tǒng)文化符號　出處：《山東輕工業(yè)學(xué)院》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：所謂招貼，是指用于張貼的戶外印刷廣告，傳達(dá)某種事件或產(chǎn)品的功能和相關(guān)信息。設(shè)計師在創(chuàng)意和表現(xiàn)的過程中，運(yùn)用中國傳統(tǒng)文化符號，可制作出引人入勝、并具有深厚民族底蘊(yùn)的招貼設(shè)計作品。 本論文分為五個部分。第一部分：在廣泛研究的基礎(chǔ)上，從歷史文化和社會經(jīng)濟(jì)兩個角度，提出了運(yùn)用中國傳統(tǒng)符號進(jìn)行招貼設(shè)計的觀點(diǎn)。招貼對于現(xiàn)代社會的意義是十分重要的，進(jìn)入二十一世紀(jì)后，隨著對外交流的開展我國招貼的設(shè)計水品得到了很快的發(fā)展，但在設(shè)計的理念，尤其在表現(xiàn)形式上，仍落后于世界歐美、日本等發(fā)達(dá)國家，并在如何進(jìn)一步提高上遇到了瓶頸。第二部分首先論述了招貼的概念，并運(yùn)用大量篇幅介紹了中外招貼設(shè)計的發(fā)展歷程，并按照文化招貼和商業(yè)招貼的分類，進(jìn)一步介紹了招貼的功能和特點(diǎn)，并對招貼設(shè)計的圖形構(gòu)成、色彩、文字等進(jìn)行了闡述。第三部分為符號在招貼設(shè)計中的功能，通過對符號學(xué)的系統(tǒng)闡述，引發(fā)出符號與象征、圖形等視覺傳達(dá)領(lǐng)域的關(guān)系，從理論上證明符號在招貼設(shè)計中所起到的作用。第四部分為中國傳統(tǒng)文化符號在現(xiàn)代招貼設(shè)計中的應(yīng)用，是論文的重點(diǎn)。通過大量實踐案例從社會政治、經(jīng)濟(jì)、藝術(shù)、宗教、傳統(tǒng)民俗等幾個方面，說明了中國傳統(tǒng)文化符號在招貼設(shè)計中的作用。中國傳統(tǒng)文化符號是在五千年浩瀚的歷史長河中孕育生成的，就像我們中華民族的淵源一樣，雖歷經(jīng)磨難、卻從未中斷，，至今仍具有鮮活的民族文化色彩，折射著中國人特有的審美和人生觀。第五部分為結(jié)束語，通過以上各部分的論證得出文章結(jié)論。中國傳統(tǒng)文化符號是設(shè)計師進(jìn)行招貼設(shè)計特有的創(chuàng)意資源“。越是民族的越是國際的”，在全球經(jīng)濟(jì)一體化的當(dāng)下，我們應(yīng)努力發(fā)揚(yáng)祖國傳統(tǒng)符號中有益的精華部分，并植入現(xiàn)代設(shè)計觀念、博采眾長，為我國招貼設(shè)計整體水平的提高貢獻(xiàn)一份力量。
[Abstract]:The so-called poster refers to an outdoor printed advertisement for posting to convey the functions and relevant information of a certain event or product. In the process of creativity and performance, designers can make attractive use of traditional Chinese cultural symbols. And has a profound national heritage of poster design works. This paper is divided into five parts. The first part: on the basis of extensive research, from the perspective of history, culture and social economy, This paper puts forward the viewpoint of using Chinese traditional symbols to design poster. The significance of poster for modern society is very important. After 21th century, with the development of foreign exchange, the design of poster water in our country has been developed rapidly. However, the design concept, especially in the form of expression, still lags behind the developed countries, such as Europe, America and Japan, and has encountered a bottleneck in how to further improve. The second part first discusses the concept of poster, It also introduces the development course of poster design at home and abroad, and further introduces the function and characteristics of poster according to the classification of cultural poster and commercial poster, and the graphic composition and color of poster design. The third part is the function of symbol in poster design, through the systematic exposition of semiotics, it leads to the relationship between symbol and symbol, graphic and other visual communication fields. The 4th part is the application of Chinese traditional cultural symbols in the modern poster design, which is the focus of the thesis. Through a large number of practical cases, the thesis focuses on social politics, economy, art, religion, etc. Traditional folklore and other aspects illustrate the role of Chinese traditional cultural symbols in poster design. Chinese traditional cultural symbols were conceived and formed in the long history of 5,000 years, just like the origins of our Chinese nation. Despite the tribulation, but never interrupted, still has a fresh national culture color, reflecting the Chinese unique aesthetic and outlook on life. 5th part is the conclusion, Through the argumentation of the above parts, we can draw the conclusion that Chinese traditional cultural symbols are the creative resources unique to designers' poster design. "the more national, the more international", in the present time of global economic integration, We should make great efforts to carry forward the beneficial essence part of the traditional symbols of the motherland, and implant the modern design concept, so that we can learn from all aspects and contribute a part to the improvement of the overall level of poster design in our country.
【學(xué)位授予單位】：山東輕工業(yè)學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：J524.3

【共引文獻(xiàn)】

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