本文選題：電視欄目包裝　切入點(diǎn)：電視包裝要素　出處：《湖北工業(yè)大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：欄目包裝是各大電視臺(tái)、廣告公司、企業(yè)和新聞媒體使用較頻繁的詞匯。其不同于包裝設(shè)計(jì)，由于存在的模式和播放的平臺(tái)的不同使其具有自身的一些特點(diǎn)。有它的內(nèi)容和外在的一些延續(xù)。本身的設(shè)計(jì)套路，使用的素材和板式、色調(diào)等方面也有別于其他的設(shè)計(jì)。有他固有的規(guī)范的形式。發(fā)展到今天也有多種的表現(xiàn)形式，有二維和三維的設(shè)計(jì)也有兩者相結(jié)合的例子，隨著時(shí)代的發(fā)展動(dòng)畫和特效類的設(shè)計(jì)也在不斷的進(jìn)步和更新。設(shè)計(jì)的質(zhì)量也決定了市場的競爭力和收視率的高低。 電視欄目包裝片作為視頻類的作品，具有很強(qiáng)的功能性，這在一定程度上取決于包裝的功利性；比如說為了提高收視率方面；以及為臺(tái)里和地方的經(jīng)濟(jì)發(fā)展帶來的利益方面。還有作為最直接的文化宣傳方面。除了功能性的同時(shí)還需要兼顧原創(chuàng)性、技術(shù)性和藝術(shù)性的一些特點(diǎn)。 本文針對(duì)這些問題，依據(jù)行業(yè)策劃理論和技術(shù)標(biāo)準(zhǔn)，通過這些方面的論述并通過實(shí)際案例的分析對(duì)這些理論進(jìn)行驗(yàn)證。建立了一個(gè)完整的欄目包裝概念體系，同時(shí)指出了一些存在的問題和未來的發(fā)展之路。 本文首先分析了電視欄目包裝所包含的一些內(nèi)容，也闡述了電視欄目包裝在藝術(shù)方面的一些問題。在此基礎(chǔ)上，，引出了其在實(shí)際應(yīng)用中的策劃過程和在應(yīng)用中的意義。 然后以實(shí)際的項(xiàng)目——陜西衛(wèi)視的欄目包裝為依據(jù)進(jìn)行闡述電視欄目包裝的品牌發(fā)展之路。對(duì)固化頻道品牌的識(shí)別特征，推出合理的品牌形象，文化的識(shí)別等方面具有現(xiàn)實(shí)的指導(dǎo)意義。 又從技術(shù)層面講述電視欄目包裝中的軟件應(yīng)用、制作流程及技巧。二、三維軟件方面需要掌握的重點(diǎn)、難點(diǎn)以及軟件之間的結(jié)合運(yùn)用。技術(shù)的掌握是前提條件；但是不能陷入技術(shù)的泥沼；在前期設(shè)計(jì)和策劃方面要多加學(xué)習(xí)跟分析。 最后呼吁處于電視包裝行業(yè)的從業(yè)人員，設(shè)計(jì)師和策劃人員，應(yīng)該體會(huì)到當(dāng)前所面臨的一些壓力，和存在的一些問題。因?yàn)樵诮M織系統(tǒng)、生產(chǎn)運(yùn)行，媒體功能，頻道操作、廣告經(jīng)營、競爭格局等都時(shí)刻在發(fā)生著變化。因此包裝行業(yè)會(huì)面臨更深層更復(fù)雜的變革，這些都是出于應(yīng)對(duì)行業(yè)競爭和生存的需求所對(duì)應(yīng)的方面。
[Abstract]:Column packaging is used frequently by major TV stations, advertising agencies, enterprises and the news media. It is different from packaging design. Because of the difference between the mode of existence and the platform of playing, it has its own characteristics. It has its content and some continuation of the external, its own design routine, the material used and the style of the board, Hue and other aspects are also different from other designs. There are inherent normative forms. There are also many forms of expression, including two-dimensional and three-dimensional designs, and examples of the combination of the two. With the development of the times, animation and the design of special effects are constantly improving and updating. The quality of design also determines the competitiveness of the market and ratings. As a kind of video work, TV column packaging film has a strong function, which depends on the utility of packaging to some extent, for example, in order to improve the ratings; And the benefits for the economic development of Taiwan and local areas, as well as as the most direct aspects of cultural propaganda. In addition to functionality, we also need to take into account some characteristics of originality, technology and art. Aiming at these problems, according to the theory of industry planning and technical standards, this paper verifies these theories through the discussion of these aspects and the analysis of actual cases, and establishes a complete conceptual system of column packaging. At the same time, some existing problems and the way of future development are pointed out. This paper first analyzes some contents of TV column packaging, and also expounds some problems of TV column packaging in art. On this basis, it leads to its planning process in practical application and its significance in application. Then, on the basis of the actual project-Shaanxi Satellite TV's column packaging, it expounds the road of brand development of TV column packaging. It identifies the brand characteristics of solidified channel brands and puts forward a reasonable brand image. The identification of culture has practical significance. Secondly, the key points, difficulties and the combination of software in 3D software should be grasped. The technology is the prerequisite; But can not fall into the technical mire; in the early design and planning to learn and analysis. Finally, we appeal to the practitioners, designers and planners in the television packaging industry to realize some of the current pressures and problems, because they are operating in the organizational system, production and operation, media functions, and channel operation. Therefore, the packaging industry will face deeper and more complex changes, which are corresponding to the needs of competition and survival of the industry.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G222

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相關(guān)期刊論文 前1條

1 寧翔;;淺議場景設(shè)計(jì)在影視創(chuàng)作中的應(yīng)用[J];電影評(píng)介;2009年16期

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