本文選題：體壇周報　切入點：體育新聞　出處：《河北大學》2008年碩士論文　論文類型：學位論文

【摘要】： 體壇周報(Titan Sports)作為全國性的第一大專業(yè)體育傳媒,1988年7月創(chuàng)刊時,發(fā)行量只有4萬分左右,到2007年每期發(fā)行量突破500多萬份,廣告收入2億�？梢哉f這個研究對象是成功的范本，他的文本也是成功的,是有效傳播的文本,具有研究價值。筆者通過對體壇周報文本的解讀旨在得出體壇周報在“內(nèi)容為王”的體育新聞理念的指導下,在受眾理論的觀照中,其版面、標題、文本的主要特色和優(yōu)勢,深入理解專業(yè)體育報的業(yè)務特點；同時指出其不足之處,以資借鑒。 體壇周報的成功是經(jīng)營的成功,更是理念的領(lǐng)先,最為重要的是這種理念下指導的新聞文本制作牢牢與受眾契合,形成了莫大的優(yōu)勢。從社會性受眾的商品化視角看,體壇周報“報紙雜志化”現(xiàn)象是吸引受眾注意力,形成商品優(yōu)勢的總體策略,它頭版文本頗具沖擊力,版面設置對受眾進一步固化,深度報道具有媒介事件化特征。作為解讀型的受眾接觸體育新聞文本時,最先也是最直接對文本解碼的部分就是體育新聞的標題。標題的主控式意義設計的得當,傳播才能獲得成功。主動受眾無論從結(jié)構(gòu)上還是社會文化上都是體壇周報最活躍的目標市場和最重視的受眾群,體壇周報的文本具有述評化特征,他們向受眾輸出觀點,而主動受眾對于觀點的需求大于其他受眾,他們需要媒體對于事件觀點的提煉,與媒體信息進行互動。 類型化的媒體,尤其是體育專業(yè)媒體要創(chuàng)造受眾價值,必須要從受眾需要出發(fā),細分受眾,簡化信息、優(yōu)化注意；最重要的是,站在社會文化的視角，努力構(gòu)建媒體與受眾共同的視點,在提供信息量最大化時,提煉凝煉、傳神的事件主旨與觀點,固化受眾的忠誠度。
[Abstract]:Titan SportsThe largest professional sports media in the country, when it started publication in July 1988, its circulation was only about 40,000. By 2007, the circulation of each issue had exceeded more than five million copies. Advertising revenue 200 million. It can be said that this research object is a model of success, his text is also successful, is an effective dissemination of the text, Through the interpretation of the text of the Sports Weekly, the author aims to draw the conclusion that under the guidance of the sports news idea of "content is king", under the guidance of the audience theory, the main features and advantages of the layout, title and text of the sports weekly newspaper are discussed. Deeply understand the professional sports newspaper business characteristics, and point out its shortcomings, in order to learn from. The success of the sports weekly newspaper is the success of management and the leading of the idea. The most important thing is that the production of news text guided by this concept is firmly in line with the audience, forming a great advantage. From the perspective of commercialization of the social audience, The phenomenon of "newspaper and magazine" in sports weekly newspaper is an overall strategy to attract the attention of the audience and form a commodity advantage. Its front page text has a strong impact, and the layout has further solidified the audience. The first and most direct decoding part of the text is the title of the sports news. The main controlling meaning of the title is properly designed. The active audience is the most active target market and the most important audience group in terms of structure and social culture. The text of the sports weekly newspaper has the characteristics of commentary, and they output their views to the audience. The active audience needs more views than other audiences. They need the media to refine the viewpoint of events and interact with the media information. If the typed media, especially the sports professional media, want to create the value of the audience, they must proceed from the needs of the audience, segment the audience, simplify the information, optimize the attention; most importantly, from the perspective of social culture, Strive to build media and audience common point of view, in providing the maximum amount of information, refining condensed, vivid event and point of view, solidified the loyalty of the audience.
【學位授予單位】：河北大學
【學位級別】：碩士
【學位授予年份】：2008
【分類號】：G216.3

【引證文獻】

相關(guān)碩士學位論文 前1條

1 畢劍琥;《中國體育報》和《體壇周報》比較研究（1988-1997）[D];北京體育大學;2012年

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本文編號：1596744