本文選題：電影片名　切入點：社會調(diào)查　出處：《杭州師范大學》2011年碩士論文　論文類型：學位論文

【摘要】：電影片名(以下簡稱片名)是影片的第一形象和識別標志,是其不可或缺的組成部分。一個好的片名往往對電影本身起到畫龍點睛的作用,能夠吸引更多的觀眾,獲得較高的藝術價值和商業(yè)價值。語用學是研究語言運用規(guī)律的學科,關注語用主體在特定語境中如何運用和理解話語。運用語用學相關理論研究片名,不僅有助于對這一社會語用現(xiàn)象的解讀,而且能夠?qū)﹄娪暗拿岢鰟?chuàng)作建議,具有實用意義。 本文運用語用學相關理論并結合社會調(diào)查,從話語本體、語用主體和語用語境這三個角度對片名進行分析,并依據(jù)以上分析提出相應的命名建議。全文共分七章,主體部分的內(nèi)容包括： 一、通過社會調(diào)查了解觀眾對片名的關注度、決定片名優(yōu)劣的要素以及片名對觀眾觀影選擇的影響。二、歸納出片名具有指稱功能、信息功能、廣告功能及審美功能等語用功能；簡潔突顯、順口悅耳、含蓄生動等語用特點。三、片名的命名主體為了達到交際效果往往會運用隱喻、轉(zhuǎn)喻、間接言語行為、話語角色轉(zhuǎn)換等語用策略；觀眾對片名的認可度往往是促使其觀看電影的重要因素；在片名交際中交際雙方都會遵循合作及關聯(lián)原則。四、電影文本語境、電影相關語境以及語用主體認知語境會影響片名的創(chuàng)作。五、根據(jù)前文分析,本文結尾給出了兩個命名建議：符合相關法律法規(guī)、滿足觀眾的需求。
[Abstract]:Film title (hereinafter referred to as "film title") is the first image of the film and the identification symbol, is an indispensable part of the film. A good film title often plays the role of finishing the film itself, can attract more audience, Pragmatics is a discipline that studies the law of language use, pays attention to how pragmatic subjects use and understand discourse in a specific context, and studies the title of the film by using the relevant theories of pragmatics. It is of practical significance not only to interpret this social pragmatic phenomenon, but also to propose some creative suggestions for the naming of films. Based on the relevant theories of pragmatics and social investigation, this paper analyzes the title of the film from the perspectives of discourse ontology, pragmatic subject and pragmatic context, and puts forward corresponding naming suggestions based on the above analysis. The contents of the main part include:. First, through the social investigation to understand the audience's attention to the film title, determine the key factors of the film title and the influence of the film title on the audience viewing film. Second, we conclude that the film title has the reference function and the information function. Pragmatic features, such as advertising function and aesthetic function, concise prominence, pleasing to the ear, implicit and vivid, etc. Third, the naming subject of the title often uses metaphor, metonymy and indirect speech act in order to achieve the communicative effect. Pragmatic strategies such as discourse role conversion; audience's recognition of film titles are often the important factors to urge them to watch movies; in film title communication, both parties follow the principles of cooperation and relevance. Fourth, the context of the film text, The film context and the cognitive context of the pragmatic subject will affect the creation of the title. 5, according to the previous analysis, this paper gives two naming suggestions: accord with the relevant laws and regulations, meet the needs of the audience.
【學位授予單位】：杭州師范大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：H030

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