基于物聯(lián)網(wǎng)技術(shù)的定向廣告?zhèn)鞑ツＪ窖芯?/H1>
發(fā)布時(shí)間：2018-03-09 22:31
本文選題：物聯(lián)網(wǎng) 切入點(diǎn)：定向廣告 出處：《哈爾濱工業(yè)大學(xué)》2012年碩士論文 論文類型：學(xué)位論文
【摘要】：隨著信息技術(shù)的迅猛發(fā)展，被稱作第三次信息產(chǎn)業(yè)革命的物聯(lián)網(wǎng)技術(shù)受到各行各業(yè)的廣泛重視，物聯(lián)網(wǎng)對(duì)加快經(jīng)濟(jì)和社會(huì)發(fā)展具有重要推動(dòng)作用，已成為當(dāng)前世界經(jīng)濟(jì)和社會(huì)發(fā)展的重要驅(qū)動(dòng)力作為現(xiàn)代經(jīng)濟(jì)的風(fēng)向標(biāo)，廣告業(yè)對(duì)經(jīng)濟(jì)和社會(huì)發(fā)展具有極高的敏感度，而信息技術(shù)對(duì)經(jīng)濟(jì)和社會(huì)的發(fā)展具有極大的促進(jìn)作用因此，處于信息技術(shù)前沿的物聯(lián)網(wǎng)技術(shù)將會(huì)給現(xiàn)代廣告業(yè)的發(fā)展帶來巨大的推動(dòng)以物聯(lián)網(wǎng)技術(shù)應(yīng)用為契機(jī)，一種全新的廣告?zhèn)鞑ツＪ叫螒B(tài)呼之欲出本文即是以物聯(lián)網(wǎng)技術(shù)為依托，提出了基于物聯(lián)網(wǎng)技術(shù)的定向廣告?zhèn)鞑ツＪ�，此模式是真正滿足受眾需求服務(wù)受眾的廣告?zhèn)鞑ツＪ脚c以往的廣告?zhèn)鞑ツＪ较啾�，基于物�?lián)網(wǎng)技術(shù)的定向廣告?zhèn)鞑ツＪ綄?shí)現(xiàn)了傳播過程從循環(huán)到超循環(huán)傳播方式從點(diǎn)對(duì)面到點(diǎn)對(duì)點(diǎn)傳播終端從共有到獨(dú)享傳播效果從影響到實(shí)效的四大突破 本文共分為五個(gè)部分： 第一部分緒論主要對(duì)課題背景目的和意義國(guó)內(nèi)外研究現(xiàn)狀進(jìn)行分析，界定物聯(lián)網(wǎng)定向廣告基于物聯(lián)網(wǎng)技術(shù)的定向廣告?zhèn)鞑ツＪ较嚓P(guān)概念，明確本文的研究?jī)?nèi)容方法與框架，為后面的研究做好鋪墊 第二部分基于物聯(lián)網(wǎng)技術(shù)的定向廣告云管端技術(shù)系統(tǒng)構(gòu)成這一部分以物聯(lián)網(wǎng)技術(shù)為依托，通過對(duì)云計(jì)算智能管道和終端相關(guān)技術(shù)的研究，提出基于物聯(lián)網(wǎng)技術(shù)的定向廣告云管端技術(shù)系統(tǒng)，明確本文研究的可行性和價(jià)值，，為后面的研究奠定基礎(chǔ) 第三部分基于物聯(lián)網(wǎng)技術(shù)的定向廣告?zhèn)鞑ツＪ綐?gòu)建該部分首先分析廣告?zhèn)鞑ツＪ降难葑�，介紹了不同時(shí)代廣告?zhèn)鞑ツＪ降慕Y(jié)構(gòu)和特點(diǎn)；然后，具體闡述基于物聯(lián)網(wǎng)技術(shù)的定向廣告?zhèn)鞑?gòu)成要素結(jié)構(gòu)和過程；最后，闡明基于物聯(lián)網(wǎng)技術(shù)的定向廣告?zhèn)鞑ツＪ降奶攸c(diǎn) 第四部分基于物聯(lián)網(wǎng)技術(shù)的定向廣告商業(yè)模式設(shè)計(jì)分析物聯(lián)網(wǎng)商業(yè)模式的演化類型和發(fā)展策略，把握物聯(lián)網(wǎng)商業(yè)模式發(fā)展規(guī)律，通過對(duì)現(xiàn)有物聯(lián)網(wǎng)商業(yè)模式的借鑒和完善，設(shè)計(jì)出基于物聯(lián)網(wǎng)技術(shù)的定向廣告商業(yè)模式，實(shí)現(xiàn)基于物聯(lián)網(wǎng)技術(shù)的定向廣告商業(yè)模式實(shí)際應(yīng)用 第五部分結(jié)論主要總結(jié)研究過程中取得的創(chuàng)新成果和存在的不足之處，指出今后進(jìn)行基于物聯(lián)網(wǎng)技術(shù)的定向廣告?zhèn)鞑ツＪ窖芯抗ぷ鞯恼雇驮O(shè)想
[Abstract]:With the rapid development of information technology, the Internet of things, known as the third Information Industry Revolution, has received extensive attention from various industries. Internet of things plays an important role in accelerating economic and social development. Has become an important driving force for the economic and social development of the world today. As a vane of the modern economy, the advertising industry is highly sensitive to economic and social development, and information technology has a great role in promoting economic and social development. The Internet of things technology at the forefront of information technology will bring great impetus to the development of modern advertising industry. This paper puts forward a targeted advertising communication mode based on the Internet of things technology, which is a model of advertising communication which can meet the needs of the audience and serve the audience, compared with the previous advertising communication mode. The communication mode of targeted advertising based on Internet of things technology has realized four breakthroughs in the communication process from circulation to hypercirculation from point to point to point-to-point communication terminal from common to exclusive communication effect from influence to actual effect. This paper is divided into five parts:. The first part of the introduction mainly analyzes the background purpose and significance of the research at home and abroad, defines the Internet of things targeted advertising based on the Internet of things technology of targeted advertising communication mode related concepts, clear research methods and framework of this paper, Lay the groundwork for the later research. The second part is based on the Internet of things technology based on targeted advertising cloud pipe technology system this part of the Internet of things technology based on cloud computing intelligent pipeline and terminal related technology research. This paper puts forward the cloud tube end technology system of targeted advertising based on Internet of things technology, clarifies the feasibility and value of this study, and lays a foundation for the later research. The third part constructs the communication mode of targeted advertising based on Internet of things. This part first analyzes the evolution of advertising communication mode, introduces the structure and characteristics of advertising communication mode in different times. The structure and process of the communication elements of targeted advertising based on the Internet of things technology are expounded in detail. Finally, the characteristics of the communication mode of targeted advertising based on the Internet of things technology are expounded. Part 4th analyzes the evolution types and development strategies of the Internet of things business model based on the targeted advertising business model design based on the Internet of things technology, grasps the law of the development of the business model of the Internet of things, through the reference and consummation of the existing business model of the Internet of things. This paper designs a commercial model of targeted advertising based on Internet of things technology, and realizes the practical application of targeted advertising business model based on Internet of things technology. The 5th conclusion summarizes the innovative achievements and shortcomings in the research process, and points out the prospects and ideas for the future research on the communication mode of targeted advertising based on the Internet of things technology.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：G206;F713.8
【參考文獻(xiàn)】
相關(guān)期刊論文 前10條
1 楊陶玉;;網(wǎng)絡(luò)定向廣告的精準(zhǔn)傳播[J];傳媒觀察;2007年04期
2 魏鳳;;我國(guó)物聯(lián)網(wǎng)發(fā)展及建設(shè)的思考[J];中國(guó)科技投資;2010年10期
3 朱達(dá)欣;蔡丹琳;;基于RFID的物流信息系統(tǒng)安全性研究[J];泉州師范學(xué)院學(xué)報(bào);2008年04期
4 孟祥茹;張金剛;;EPC及物聯(lián)網(wǎng)在我國(guó)推廣應(yīng)用的對(duì)策分析[J];江蘇商論;2009年01期
5 屈偉平;;物聯(lián)網(wǎng)掀起新的信息技術(shù)革命浪潮[J];物流技術(shù)與應(yīng)用;2009年11期
6 朱仲英;;傳感網(wǎng)與物聯(lián)網(wǎng)的進(jìn)展與趨勢(shì)[J];微型電腦應(yīng)用;2010年01期
7 閻晨;莊煒;;物聯(lián)網(wǎng)在信息技術(shù)領(lǐng)域發(fā)展中的作用[J];衛(wèi)星與網(wǎng)絡(luò);2010年12期
8 侯峗慧;岳中剛;;我國(guó)物聯(lián)網(wǎng)產(chǎn)業(yè)未來發(fā)展路徑探析[J];現(xiàn)代管理科學(xué);2010年02期
9 王蒼宇;;物聯(lián)網(wǎng)時(shí)代的大眾傳媒[J];新聞愛好者;2011年14期
10 張幼斌;李亞昕;;新媒體對(duì)廣告?zhèn)鞑ツＪ降挠绊慬J];新聞愛好者;2011年14期
本文編號(hào)：1590578
本文鏈接：http://sikaile.net/wenyilunwen/guanggaoshejilunwen/1590578.html
本文選題：物聯(lián)網(wǎng) 切入點(diǎn)：定向廣告 出處：《哈爾濱工業(yè)大學(xué)》2012年碩士論文 論文類型：學(xué)位論文
【摘要】：隨著信息技術(shù)的迅猛發(fā)展，被稱作第三次信息產(chǎn)業(yè)革命的物聯(lián)網(wǎng)技術(shù)受到各行各業(yè)的廣泛重視，物聯(lián)網(wǎng)對(duì)加快經(jīng)濟(jì)和社會(huì)發(fā)展具有重要推動(dòng)作用，已成為當(dāng)前世界經(jīng)濟(jì)和社會(huì)發(fā)展的重要驅(qū)動(dòng)力作為現(xiàn)代經(jīng)濟(jì)的風(fēng)向標(biāo)，廣告業(yè)對(duì)經(jīng)濟(jì)和社會(huì)發(fā)展具有極高的敏感度，而信息技術(shù)對(duì)經(jīng)濟(jì)和社會(huì)的發(fā)展具有極大的促進(jìn)作用因此，處于信息技術(shù)前沿的物聯(lián)網(wǎng)技術(shù)將會(huì)給現(xiàn)代廣告業(yè)的發(fā)展帶來巨大的推動(dòng)以物聯(lián)網(wǎng)技術(shù)應(yīng)用為契機(jī)，一種全新的廣告?zhèn)鞑ツＪ叫螒B(tài)呼之欲出本文即是以物聯(lián)網(wǎng)技術(shù)為依托，提出了基于物聯(lián)網(wǎng)技術(shù)的定向廣告?zhèn)鞑ツＪ�，此模式是真正滿足受眾需求服務(wù)受眾的廣告?zhèn)鞑ツＪ脚c以往的廣告?zhèn)鞑ツＪ较啾�，基于物�?lián)網(wǎng)技術(shù)的定向廣告?zhèn)鞑ツＪ綄?shí)現(xiàn)了傳播過程從循環(huán)到超循環(huán)傳播方式從點(diǎn)對(duì)面到點(diǎn)對(duì)點(diǎn)傳播終端從共有到獨(dú)享傳播效果從影響到實(shí)效的四大突破 本文共分為五個(gè)部分： 第一部分緒論主要對(duì)課題背景目的和意義國(guó)內(nèi)外研究現(xiàn)狀進(jìn)行分析，界定物聯(lián)網(wǎng)定向廣告基于物聯(lián)網(wǎng)技術(shù)的定向廣告?zhèn)鞑ツＪ较嚓P(guān)概念，明確本文的研究?jī)?nèi)容方法與框架，為后面的研究做好鋪墊 第二部分基于物聯(lián)網(wǎng)技術(shù)的定向廣告云管端技術(shù)系統(tǒng)構(gòu)成這一部分以物聯(lián)網(wǎng)技術(shù)為依托，通過對(duì)云計(jì)算智能管道和終端相關(guān)技術(shù)的研究，提出基于物聯(lián)網(wǎng)技術(shù)的定向廣告云管端技術(shù)系統(tǒng)，明確本文研究的可行性和價(jià)值，，為后面的研究奠定基礎(chǔ) 第三部分基于物聯(lián)網(wǎng)技術(shù)的定向廣告?zhèn)鞑ツＪ綐?gòu)建該部分首先分析廣告?zhèn)鞑ツＪ降难葑�，介紹了不同時(shí)代廣告?zhèn)鞑ツＪ降慕Y(jié)構(gòu)和特點(diǎn)；然后，具體闡述基于物聯(lián)網(wǎng)技術(shù)的定向廣告?zhèn)鞑?gòu)成要素結(jié)構(gòu)和過程；最后，闡明基于物聯(lián)網(wǎng)技術(shù)的定向廣告?zhèn)鞑ツＪ降奶攸c(diǎn) 第四部分基于物聯(lián)網(wǎng)技術(shù)的定向廣告商業(yè)模式設(shè)計(jì)分析物聯(lián)網(wǎng)商業(yè)模式的演化類型和發(fā)展策略，把握物聯(lián)網(wǎng)商業(yè)模式發(fā)展規(guī)律，通過對(duì)現(xiàn)有物聯(lián)網(wǎng)商業(yè)模式的借鑒和完善，設(shè)計(jì)出基于物聯(lián)網(wǎng)技術(shù)的定向廣告商業(yè)模式，實(shí)現(xiàn)基于物聯(lián)網(wǎng)技術(shù)的定向廣告商業(yè)模式實(shí)際應(yīng)用 第五部分結(jié)論主要總結(jié)研究過程中取得的創(chuàng)新成果和存在的不足之處，指出今后進(jìn)行基于物聯(lián)網(wǎng)技術(shù)的定向廣告?zhèn)鞑ツＪ窖芯抗ぷ鞯恼雇驮O(shè)想
[Abstract]:With the rapid development of information technology, the Internet of things, known as the third Information Industry Revolution, has received extensive attention from various industries. Internet of things plays an important role in accelerating economic and social development. Has become an important driving force for the economic and social development of the world today. As a vane of the modern economy, the advertising industry is highly sensitive to economic and social development, and information technology has a great role in promoting economic and social development. The Internet of things technology at the forefront of information technology will bring great impetus to the development of modern advertising industry. This paper puts forward a targeted advertising communication mode based on the Internet of things technology, which is a model of advertising communication which can meet the needs of the audience and serve the audience, compared with the previous advertising communication mode. The communication mode of targeted advertising based on Internet of things technology has realized four breakthroughs in the communication process from circulation to hypercirculation from point to point to point-to-point communication terminal from common to exclusive communication effect from influence to actual effect. This paper is divided into five parts:. The first part of the introduction mainly analyzes the background purpose and significance of the research at home and abroad, defines the Internet of things targeted advertising based on the Internet of things technology of targeted advertising communication mode related concepts, clear research methods and framework of this paper, Lay the groundwork for the later research. The second part is based on the Internet of things technology based on targeted advertising cloud pipe technology system this part of the Internet of things technology based on cloud computing intelligent pipeline and terminal related technology research. This paper puts forward the cloud tube end technology system of targeted advertising based on Internet of things technology, clarifies the feasibility and value of this study, and lays a foundation for the later research. The third part constructs the communication mode of targeted advertising based on Internet of things. This part first analyzes the evolution of advertising communication mode, introduces the structure and characteristics of advertising communication mode in different times. The structure and process of the communication elements of targeted advertising based on the Internet of things technology are expounded in detail. Finally, the characteristics of the communication mode of targeted advertising based on the Internet of things technology are expounded. Part 4th analyzes the evolution types and development strategies of the Internet of things business model based on the targeted advertising business model design based on the Internet of things technology, grasps the law of the development of the business model of the Internet of things, through the reference and consummation of the existing business model of the Internet of things. This paper designs a commercial model of targeted advertising based on Internet of things technology, and realizes the practical application of targeted advertising business model based on Internet of things technology. The 5th conclusion summarizes the innovative achievements and shortcomings in the research process, and points out the prospects and ideas for the future research on the communication mode of targeted advertising based on the Internet of things technology.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：G206;F713.8
【參考文獻(xiàn)】
相關(guān)期刊論文 前10條
1 楊陶玉;;網(wǎng)絡(luò)定向廣告的精準(zhǔn)傳播[J];傳媒觀察;2007年04期
2 魏鳳;;我國(guó)物聯(lián)網(wǎng)發(fā)展及建設(shè)的思考[J];中國(guó)科技投資;2010年10期
3 朱達(dá)欣;蔡丹琳;;基于RFID的物流信息系統(tǒng)安全性研究[J];泉州師范學(xué)院學(xué)報(bào);2008年04期
4 孟祥茹;張金剛;;EPC及物聯(lián)網(wǎng)在我國(guó)推廣應(yīng)用的對(duì)策分析[J];江蘇商論;2009年01期
5 屈偉平;;物聯(lián)網(wǎng)掀起新的信息技術(shù)革命浪潮[J];物流技術(shù)與應(yīng)用;2009年11期
6 朱仲英;;傳感網(wǎng)與物聯(lián)網(wǎng)的進(jìn)展與趨勢(shì)[J];微型電腦應(yīng)用;2010年01期
7 閻晨;莊煒;;物聯(lián)網(wǎng)在信息技術(shù)領(lǐng)域發(fā)展中的作用[J];衛(wèi)星與網(wǎng)絡(luò);2010年12期
8 侯峗慧;岳中剛;;我國(guó)物聯(lián)網(wǎng)產(chǎn)業(yè)未來發(fā)展路徑探析[J];現(xiàn)代管理科學(xué);2010年02期
9 王蒼宇;;物聯(lián)網(wǎng)時(shí)代的大眾傳媒[J];新聞愛好者;2011年14期
10 張幼斌;李亞昕;;新媒體對(duì)廣告?zhèn)鞑ツＪ降挠绊慬J];新聞愛好者;2011年14期
本文編號(hào)：1590578
本文鏈接：http://sikaile.net/wenyilunwen/guanggaoshejilunwen/1590578.html
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