本文選題：比亞茲萊　切入點(diǎn)：藝術(shù)語(yǔ)言　出處：《西北大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：在經(jīng)濟(jì)全球化高度發(fā)達(dá)的背景下,一部分當(dāng)代中國(guó)商業(yè)插畫在發(fā)展過程中受到比亞茲萊的插畫藝術(shù)語(yǔ)言的影響較大,進(jìn)而促進(jìn)了當(dāng)代中國(guó)的商業(yè)廣告有了新的發(fā)展方式。一批當(dāng)代插畫創(chuàng)作者們把比亞茲萊的藝術(shù)語(yǔ)言融入到自己的藝術(shù)創(chuàng)作當(dāng)中了,同時(shí)也說明了比亞茲萊的藝術(shù)語(yǔ)言在當(dāng)代中國(guó)得到了延續(xù)和發(fā)展,兩者可以說是相輔相成的。 本文首先介紹說明了比亞茲萊傳奇藝術(shù)的一生,并詳細(xì)分析其藝術(shù)語(yǔ)言的魅力、社會(huì)特征的闡述、藝術(shù)特征和顏色表達(dá)上介紹說明了比亞茲萊的藝術(shù)形式；然后對(duì)當(dāng)代商業(yè)插畫現(xiàn)狀,當(dāng)代中國(guó)商業(yè)插畫現(xiàn)有的表現(xiàn)手法和特點(diǎn)一一做了闡述。提出在信息量在短時(shí)間內(nèi)大量產(chǎn)生并快速傳遞出去的當(dāng)代,如何做到“眼前一亮”奪人眼球高質(zhì)量的商業(yè)插畫,是我研究的問題。時(shí)代選擇了比亞茲萊,同樣當(dāng)代商業(yè)插畫也選擇了比亞茲萊,同時(shí)也促使當(dāng)代中國(guó)商業(yè)插畫向前發(fā)展；再次就是分析比亞茲萊插畫語(yǔ)言在當(dāng)代中國(guó)這個(gè)特殊的環(huán)境里對(duì)當(dāng)代中國(guó)商業(yè)插畫帶來了什么影響。它是當(dāng)代商業(yè)插畫發(fā)展的時(shí)空需要,也是比亞茲萊插畫語(yǔ)言在當(dāng)代中國(guó)多元化的傳播媒介和表現(xiàn)手法的需要。最后得出的結(jié)論是：流行時(shí)尚是當(dāng)今社會(huì)大多數(shù)人追求的目標(biāo),而當(dāng)代的商業(yè)目的就是為了吸引人們的眼球、迎合當(dāng)代人們的消費(fèi)目的,最終結(jié)果是使人產(chǎn)生購(gòu)買的欲望。這也致使當(dāng)代商業(yè)插畫設(shè)計(jì)師們不斷尋找新的藝術(shù)語(yǔ)言、新的傳播媒介。他們從比亞茲萊藝術(shù)語(yǔ)言中提取優(yōu)秀基因轉(zhuǎn)而注入自己的插畫作品中。因此傳統(tǒng)的文化經(jīng)過從新解構(gòu)也能轉(zhuǎn)變成當(dāng)代流行文化,甚至成為時(shí)尚的代言詞。這就是比亞茲萊對(duì)當(dāng)代商業(yè)插畫起到了不可估量的積極影響的反思作用。
[Abstract]:Under the background of highly developed economic globalization, some contemporary Chinese commercial illustrations were greatly influenced by Biazle's artistic language in the course of their development. Thus promoting a new way of developing commercial advertising in contemporary China. A group of contemporary illustration creators have incorporated the artistic language of Biazley into their own artistic creation. It also explains the continuation and development of Biazle's artistic language in contemporary China, which can be said to complement each other. This paper first introduces the life of Biazle's legendary art, and analyzes in detail the charm of its artistic language, the elaboration of its social characteristics, its artistic features and its color expression. Then the present situation of contemporary commercial illustrations, the present expression methods and characteristics of contemporary Chinese commercial illustrations are expounded one by one. It is put forward that in a short period of time, the amount of information produced in large quantities and quickly transmitted out of the contemporary, How to achieve "a bright present" high quality commercial illustration is my research problem. The times chose Biazle, the same contemporary commercial illustration also chose Biazle, but also promoted the development of contemporary Chinese commercial illustration; The third is to analyze the influence of Biazley's illustration language on contemporary Chinese commercial illustration in this special environment of contemporary China. It is the space-time need of the development of contemporary commercial illustration. It is also the need for the diversified media and expression of Biazle illustration language in contemporary China. The final conclusion is that popular fashion is the goal pursued by most people in today's society. And the purpose of contemporary commerce is to attract people's attention and cater to the consumption purpose of contemporary people, and the end result is to make people have a desire to buy. This also causes contemporary commercial illustration designers to constantly look for new artistic language. New media. They take good genes from Biazle's artistic language and inject them into their illustrations. So traditional culture can also be transformed from new deconstruction into contemporary pop culture. Even fashion endorsements. This is the reflection of Biazley's incalculable positive impact on contemporary commercial illustrations.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J218.5

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