本文選題：國貨　切入點(diǎn)：品牌　出處：《浙江工業(yè)大學(xué)》2010年碩士論文　論文類型：學(xué)位論文

【摘要】：在21世紀(jì)的今天,經(jīng)濟(jì)日益發(fā)展,人民生活水平日漸提高,審美意識觀念也隨之增長,一些原有的中國國貨品牌的視覺形象設(shè)計(jì)已經(jīng)不能滿足人民日益增長的物質(zhì)與精神文化的需求,因此,中國國貨品牌的視覺形象需要與時(shí)俱進(jìn)地進(jìn)行一些設(shè)計(jì)。 本文主要通過文獻(xiàn)法,實(shí)地調(diào)查法,案例分析法,歸納總結(jié)法等對中國國貨品牌設(shè)計(jì)視覺表現(xiàn)形式加以研究,首先分析了中國近現(xiàn)代國貨品牌設(shè)計(jì)視覺表現(xiàn)形式的特征,從中國近現(xiàn)代國貨品牌的商標(biāo)設(shè)計(jì)、報(bào)刊雜志廣告設(shè)計(jì)、中文字體設(shè)計(jì)、招貼設(shè)計(jì)等方面的視覺表現(xiàn)形式進(jìn)行研究,概括總結(jié)了一些視覺表現(xiàn)形式的特征,接著在第3章分析研究了中國當(dāng)代國貨品牌再設(shè)計(jì)視覺表現(xiàn)形式的特征,通過結(jié)合具體案例對中國當(dāng)代國貨品牌標(biāo)識、包裝、雜志海報(bào)、網(wǎng)頁再設(shè)計(jì)的視覺表現(xiàn)形式進(jìn)行研究,分析概括出其一些特征。最后從中國近現(xiàn)代和當(dāng)代國貨品牌設(shè)計(jì)的視覺表現(xiàn)形式的特征上受到啟發(fā),對中國國貨品牌設(shè)計(jì)視覺表現(xiàn)形式未來的發(fā)展趨勢做了探討,主要包括三個(gè)方面:全球化的思考,本地化的行動;創(chuàng)造品牌故事及情感體驗(yàn);拓展延伸、與時(shí)俱進(jìn)。在本文的最后一章中,對本文的研究工作做了一個(gè)總結(jié),并對下一步研究工作做了展望。
[Abstract]:In 21th century, with the increasing development of the economy, the people's living standards are improving day by day, and the concept of aesthetic consciousness is also growing. Some original Chinese brand visual image design can not meet the increasing material and spiritual needs of the people, therefore, the Chinese brand visual image needs to keep pace with the times for some design. This article mainly through the literature method, the field investigation method, the case analysis method, the induction summary method and so on, carries on the research to the Chinese domestic product brand design visual expression form, first has analyzed the Chinese modern domestic product brand design visual expression form characteristic, From the aspects of trademark design, advertisement design of newspapers and magazines, Chinese font design, poster design and so on, this paper summarizes the characteristics of some visual expression forms. Then in chapter 3, it analyzes the characteristics of Chinese contemporary domestic brand redesign visual expression, and studies the visual expression form of Chinese contemporary domestic brand logo, packaging, magazine poster, web page redesign by combining with specific cases. Finally, inspired by the characteristics of the visual expression of Chinese brand design in modern and contemporary China, this paper discusses the future development trend of the visual expression form of Chinese brand design. It mainly includes three aspects: the thinking of globalization, the action of localization, the creation of brand story and emotional experience, the expansion and extension, and the advance with the times. In the last chapter of this paper, a summary is made of the research work in this paper. The future research work is prospected.
【學(xué)位授予單位】：浙江工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：J524

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相關(guān)期刊論文 前1條

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本文編號：1565345