自由版式設(shè)計(jì)的風(fēng)格研究
發(fā)布時(shí)間:2018-03-04 05:31
本文選題:自由版式設(shè)計(jì) 切入點(diǎn):編排藝術(shù) 出處:《東北師范大學(xué)》2010年碩士論文 論文類型:學(xué)位論文
【摘要】: 自由版式設(shè)計(jì)是繼二十世紀(jì)七十年代以來(lái),興起于美國(guó)的一種新型編排藝術(shù),是在古典版式設(shè)計(jì)和網(wǎng)格版式設(shè)計(jì)基礎(chǔ)上不斷發(fā)展壯大的藝術(shù)形態(tài)。它主要以快捷、有效、獨(dú)特的視覺(jué)傳達(dá)為主要目的,以個(gè)性化、藝術(shù)化的語(yǔ)言風(fēng)格為基本特征,是一種隨意、自由、灑脫、無(wú)序的版面形式,目前在世界范圍內(nèi)已經(jīng)得到了廣泛的應(yīng)用和傳播。 然而,早期的自由版式設(shè)計(jì),正是由于這種“混亂”的設(shè)計(jì)風(fēng)格而常常被人稱之為“不實(shí)用藝術(shù)”,本論文就此誤區(qū)從以下幾個(gè)方面對(duì)自由版式設(shè)計(jì)的風(fēng)格展開(kāi)詳盡的分析和研究:一、自由版式設(shè)計(jì)風(fēng)格的基礎(chǔ)性研究。自由版式設(shè)計(jì)既不同于古典版式設(shè)計(jì)的左右對(duì)稱,也不同于網(wǎng)格版式設(shè)計(jì)的網(wǎng)格分割,它打破了傳統(tǒng)版式設(shè)計(jì)的束縛,并隨著科學(xué)技術(shù)的發(fā)展,成為當(dāng)代出現(xiàn)的具有前衛(wèi)意識(shí)的版式設(shè)計(jì)形式。二、對(duì)自由版式設(shè)計(jì)風(fēng)格構(gòu)成要素的研究。圖、文、色是版面信息傳達(dá)的必備要素,自由版式設(shè)計(jì)通過(guò)不同手法的處理,使這些視覺(jué)要素成為大眾視覺(jué)的焦點(diǎn),并為平面設(shè)計(jì)領(lǐng)域的發(fā)展注入了新的活力。三、自由版式設(shè)計(jì)風(fēng)格特征的研究。相對(duì)于傳統(tǒng)版式設(shè)計(jì)的藝術(shù)形式來(lái)說(shuō),自由版式設(shè)計(jì)的風(fēng)格具有極強(qiáng)的“非主流”性,這主要體現(xiàn)在版心的無(wú)疆界性、形式的解構(gòu)性、字與圖的一體性、內(nèi)容的避輕就實(shí)性、形式與功能的矛盾性、版面的“留白”和獨(dú)特的導(dǎo)向性等方面。四、自由版式設(shè)計(jì)風(fēng)格在生活中的應(yīng)用。自由版式設(shè)計(jì)風(fēng)格作為一種嶄新的設(shè)計(jì)風(fēng)格在實(shí)際中的應(yīng)用十分廣泛,例如:書(shū)刊雜志、廣告招貼、包裝裝潢、視覺(jué)識(shí)別(Ⅵ)和網(wǎng)頁(yè)等設(shè)計(jì)都受到自由版式風(fēng)格的深遠(yuǎn)影響。五、自由版式設(shè)計(jì)風(fēng)格的發(fā)展趨勢(shì)。隨著社會(huì)的飛速發(fā)展,自由版式設(shè)計(jì)已經(jīng)由以前的純形式主義轉(zhuǎn)變?yōu)樽非髣?chuàng)意、個(gè)性、情感和特技的表現(xiàn)性藝術(shù),成為今后版式設(shè)計(jì)發(fā)展的重要趨勢(shì)。 本論文通過(guò)對(duì)自由版式設(shè)計(jì)風(fēng)格各方面的分析研究,打破了以往人們對(duì)自由版式設(shè)計(jì)的種種誤解,并從實(shí)踐中證明了自由版式設(shè)計(jì)是一個(gè)“破舊立新”的藝術(shù)形態(tài)。此外,本論文還結(jié)合色彩心理學(xué)、形態(tài)構(gòu)成學(xué)等相關(guān)學(xué)科,對(duì)自由版式設(shè)計(jì)在今后的發(fā)展趨勢(shì)提出了更加人性化的建議,同時(shí)也拓寬了版式設(shè)計(jì)固有的設(shè)計(jì)理念和思路,對(duì)編排藝術(shù)及相關(guān)領(lǐng)域的研究和實(shí)踐有著一定參考價(jià)值。
[Abstract]:Free layout design is a new kind of arrangement art rising in the United States since 1970s. It is a kind of art form which is constantly developing on the basis of classical layout design and grid layout design. The unique visual communication is characterized by individualized and artistic language style. It is a kind of random, free, free and disorderly layout, which has been widely used and spread in the world. However, the early free layout design, It is precisely because of this kind of "chaotic" design style that it is often called "impractical art". This paper makes a detailed analysis and research on the style of free layout design from the following aspects: first, Free layout design is not only different from the left and right symmetry of classical layout design, but also different from the grid division of grid layout design, which breaks the shackles of traditional layout design. With the development of science and technology, it has become an avant-garde consciousness of typographic design. Second, the study of the elements of free layout design style. Picture, text and color are essential elements of layout information transmission. Free layout design makes these visual elements become the focus of public vision through different methods, and infuses new vitality into the development of graphic design field. Compared with the artistic form of traditional layout design, the style of free layout design has a strong "non-mainstream" nature, which is mainly reflected in the boundless nature of the center of the plate, the deconstruction of the form, The unity of words and pictures, the reality of the content, the contradiction between form and function, the "white space" and the unique orientation of the layout. The application of free layout design style in life. As a new design style, free layout design style is widely used in practice, such as: books and magazines, advertising posters, packaging decoration, Visual recognition (鈪,
本文編號(hào):1564351
本文鏈接:http://sikaile.net/wenyilunwen/guanggaoshejilunwen/1564351.html
最近更新
教材專著