本文選題：隱喻　切入點(diǎn)：圖形隱喻性　出處：《西安美術(shù)學(xué)院》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：圖形在藝術(shù)設(shè)計中是一種信息傳達(dá)的載體,當(dāng)今,圖形語言作為信息傳達(dá)的重要工具,圖形不僅能準(zhǔn)確直觀的傳達(dá)信息,調(diào)動視覺積極性,還能通過含蓄、委婉、深刻、富有寓意性的語義影響受眾的心理接受過程,其中圖形的隱喻性發(fā)揮了重要作用。圖形的隱喻性語言因其強(qiáng)烈的視覺沖擊力和說服力,已成為圖形創(chuàng)意的一種有效方法。隱喻作為一種修辭手法、一種認(rèn)知方式、一種思維方法,是現(xiàn)代設(shè)計不可或缺的創(chuàng)作手段。 本文以隱喻概念為切入點(diǎn),主要從圖形隱喻性設(shè)計和圖形隱喻語言表達(dá)兩方面入手,來探討圖形隱喻性在現(xiàn)代廣告中的應(yīng)用問題。首先回顧了前人對隱喻的研究概況,在參考中西方對隱喻理論研究基礎(chǔ)上分析隱喻與圖形設(shè)計的關(guān)系,其中探討了圖形的隱喻性設(shè)計概念、圖形隱喻性生成過程以及隱喻圖形的符號性、文化延展和情感性等。第二部通過理論與實例相結(jié)合闡述了圖形隱喻語言表達(dá)問題,分別對圖形隱喻語言表達(dá)的分類、認(rèn)知發(fā)展模式以及特征進(jìn)行了詳細(xì)的分析,以期發(fā)掘出圖形隱喻性的生成、認(rèn)知規(guī)律及其語言優(yōu)勢,有助于設(shè)計師利用圖形隱喻語言的優(yōu)勢提升對圖形的設(shè)計能力,促進(jìn)圖形語義及信息在現(xiàn)代廣告中的準(zhǔn)確傳達(dá),為藝術(shù)設(shè)計的創(chuàng)作活動起到積極的推動作用。
[Abstract]:Graphics is a carrier of information transmission in art design. Nowadays, graphic language is an important tool for information communication. Graphics not only can convey information accurately and intuitively, but also can convey information accurately and directly, arouse visual enthusiasm, and through implication, euphemism and profundity. The metaphorical language of graphics plays an important role in the process of psychological acceptance of the audience, and the metaphorical language of graphics has strong visual impact and persuasiveness, and the metaphorical language of graphics plays an important role in the process of psychological acceptance of the audience. Metaphor, as a rhetorical device, a cognitive method and a way of thinking, is an indispensable means of modern design. Based on the concept of metaphor, this paper discusses the application of metaphorical figure in modern advertising from the aspects of graphic metaphorical design and graphic metaphorical language expression. Based on the study of metaphor theory in China and the West, this paper analyzes the relationship between metaphor and graphic design, and probes into the concept of metaphorical design of graphics, the process of metaphorical graphic generation and the symbolism of metaphorical graphics. The second part expounds the problem of graphic metaphorical language expression through the combination of theory and example, and analyzes the classification, cognitive development model and characteristics of graphic metaphor language expression in detail. The purpose of this paper is to find out the metaphorical generation of graphics, cognitive laws and linguistic advantages, which will help designers to use the advantages of graphic metaphor language to enhance their ability to design graphics, and to promote the accurate communication of graphics semantics and information in modern advertising. For the creation of art and design activities play a positive role.
【學(xué)位授予單位】：西安美術(shù)學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：J524.3

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本文編號：1562826