本文選題：廣告業(yè)務(wù)管理系統(tǒng)　切入點：Java　出處：《湖南大學(xué)》2016年碩士論文　論文類型：學(xué)位論文

【摘要】：如何針對這些各種形式和類型的廣告執(zhí)行有效管理操作是目前當(dāng)下很多廣告公司需要完善的重要研究內(nèi)容。廣告能夠以千變?nèi)f化的眾多形態(tài)與變化萬千的豐富內(nèi)容吸引廣大客戶群體的持續(xù)性關(guān)注,同時也能夠日漸改變?nèi)藗內(nèi)粘Ｉ畛Ｒ姺绞�。在日新月異的廣告市場中,針對廣告制作和策劃過程,需要有效的廣告業(yè)務(wù)管理和實時廣告動態(tài)信息管理系統(tǒng)來進行廣告實時優(yōu)化工作。廣告產(chǎn)品的營銷人員也希望快捷方便地獲悉廣告銷售的具體實時情況。作為廣告公司的管理層也更加需要實時熟悉、組織和管理公司廣告資源,才能夠保證公司資源利益最大化與使用高效率,從而保障公司的自身利益。廣告公司能夠針對廣告進行準(zhǔn)確安排,再輔佐性能良好的廣告管理系統(tǒng),融入團隊營銷策略就能完成各種各樣具體的廣告銷售方案。因此,廣告業(yè)務(wù)管理系統(tǒng)在市場需要下適時地產(chǎn)生出現(xiàn)。依據(jù)軟件工程的規(guī)范針對系統(tǒng)進行需求分析過程,應(yīng)用Java EE系統(tǒng)架構(gòu)關(guān)鍵技術(shù)進行相關(guān)系統(tǒng)設(shè)計工作,設(shè)計了管理員系統(tǒng)、廣告管理系統(tǒng)和客戶管理系統(tǒng)。管理員系統(tǒng)包括部門管理、角色管理、人員管理、字典維護,廣告管理系統(tǒng)包括廣告位管理和廣告管理,客戶管理系統(tǒng)包括酒店客戶管理和廣告客戶管理。本文設(shè)計實現(xiàn)的基于Java EE系統(tǒng)架構(gòu)的廣告業(yè)務(wù)管理系統(tǒng)根據(jù)自身需求設(shè)計了后臺數(shù)據(jù)庫系統(tǒng),設(shè)計實現(xiàn)了廣告申請至廣告制作等對應(yīng)流程的功能模塊。本系統(tǒng)主要針對實際廣告業(yè)務(wù)流程進行分析,并且把分析成果進行實例化,在分析過程中不斷深入且簡化廣告業(yè)務(wù)流程,提高工作人員效率。安全體系結(jié)構(gòu)包括多層次安全措施和全面的安全管理策略,本文針對系統(tǒng)安全方面應(yīng)用CA認(rèn)證體系、數(shù)據(jù)加密和用戶權(quán)限控制方法進行系統(tǒng)安全體系設(shè)計。本廣告管理平臺系統(tǒng)能夠針對各個功能模塊進行功能測試和壓力測試,本系統(tǒng)都能夠完成系統(tǒng)功能需求并實現(xiàn)設(shè)計目標(biāo)。使用UML統(tǒng)一建模語言設(shè)計系統(tǒng)模塊及功能時,會把每個功能數(shù)據(jù)類型進行確認(rèn),這樣對于后期開發(fā)廣告業(yè)務(wù)管理系統(tǒng)可以簡化流程、節(jié)約時間、提高效率。根據(jù)系統(tǒng)測試及數(shù)據(jù)分析結(jié)果表明,本廣告管理平臺通過制定商戶廣告投放形式和客戶管理規(guī)則,通過基本應(yīng)用可以簡化廣告業(yè)務(wù)流程,提高工作人員效率。
[Abstract]:How to solve these various forms and types of advertising to carry out effective management operations are now many advertising companies need to improve. The important research contents of sustained attention to advertisements to attract customers groups to enrich the content of many forms and the myriads of changes of ever-changing, but also gradually change people's daily life in a common way. The advertising market change rapidly in the advertising and advertising business planning process, effective management and real-time dynamic advertising information management system to optimize the real-time advertising work. Specific real-time advertising product marketing staff also hope to quickly and easily learned advertising sales. As the management of advertising companies also need more time with the organization and management of the advertising company to ensure the resources, to maximize the company's resources and the interests of the use of high efficiency, in order to protect the company The interests of their own. The advertising company can accurately arrange for advertising, advertising management system to help the good performance of the team will be able to complete the marketing strategy of advertising sales plan all kinds of concrete. Therefore, the advertising business management system in the market need timely emergence. According to the specification of software engineering to analyze the system requirements of the key. Application of Java EE system architecture design system, design the system administrator, advertisement management system and customer management system. The system includes administrator management, role management, personnel management, advertising management system including dictionary maintenance, advertising management and advertising management, customer management system including hotel customer management and client management in this paper. The design and implementation of advertising based business management system Java EE system architecture is designed according to their own needs after A database system, the design and implementation of functional modules for advertising to advertising and other corresponding process. This system is mainly for the actual advertising business process analysis, and the analysis results are instantiated in the analysis process of deepening and simplify the advertising business process, improve the efficiency of the staff. The security architecture including multi-level and comprehensive security measures the safety management strategy, aiming at the application of CA system security authentication system, data encryption and user access control method for system security design system. The advertising management platform system can function testing and stress testing for each module, the system can fulfill the system requirements and achieve the design goal. Using UML unified modeling language design the system modules and functions, the function of each type of data confirm that for the later development The advertising business management system can simplify the process, save time, improve efficiency. According to the system test result and data analysis, the advertising management platform through the development of business advertising form and customer management rules, the basic application can simplify the advertising business process, improve the efficiency of the staff.

【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：TP311.52

【參考文獻】

相關(guān)碩士學(xué)位論文 前1條

1 李師童;一種分布式廣告投放引擎的設(shè)計與實現(xiàn)[D];北京郵電大學(xué);2012年

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本文編號：1558782