本文關鍵詞： 體育比賽電視轉(zhuǎn)播 超級碗 內(nèi)容解析　出處：《北京體育大學》2013年碩士論文　論文類型：學位論文

【摘要】：電視媒介的出現(xiàn)和發(fā)展被認為是20世紀最重大的事件之一。因為集視聽覺手段于一體,給受眾以強烈的現(xiàn)場感和沖擊力的媒介特性,使它擁有眾多的受眾和普遍的影響。當電視媒介進駐到體育比賽中時,同時攜帶來了商業(yè)化的運作邏輯,體育電視轉(zhuǎn)播便不再是簡單的體育組織與電視臺之間的游戲,而逐步成為了一個眾多參與者相互支撐、互動共進的有機整體。 超級碗比賽創(chuàng)辦于1967年,是美國橄欖球聯(lián)合會和國家橄欖球聯(lián)合會冠軍爭奪國家橄欖球聯(lián)盟年度冠軍的單場賽事。其電視轉(zhuǎn)播參與者眾多,轉(zhuǎn)播費用高昂,內(nèi)容編排中將體育與娛樂因子有機融合,是美國歷史上收視率最高的節(jié)目,也是全球單場賽事廣告費最高的比賽。此外,它還對體育運動、大眾文化、大眾消費行為、社會經(jīng)濟等方面都產(chǎn)生了不同程度的影響,它超越了體育比賽的范疇,是美國的文化與商業(yè)奇觀。在四十多年的發(fā)展中,超級碗的電視轉(zhuǎn)播叫好且叫座,它的全民狂歡是眾多參與者互動共贏的成功案例,值得我們學習、參考、借鑒。 本文進行了大量的文獻閱讀與資料收集,運用個案研究法、文獻資料法、內(nèi)容分析法、邏輯分析法對超級碗的電視轉(zhuǎn)播內(nèi)容進行研究分析。超級碗的電視轉(zhuǎn)播在歷史上保持著內(nèi)容結構的基本統(tǒng)一,具體的內(nèi)容隨政治、經(jīng)濟、文化、社會、科學技術的發(fā)展而有所區(qū)別,所以根據(jù)該內(nèi)容設置結構框架,本文將其內(nèi)容劃分為賽前節(jié)目、體育比賽、中場秀和廣告四個部分,分別進行論述。在每一部分中,首先進行縱向的歷史研究,了解其發(fā)展概況并探究影響因素,然后橫向進行轉(zhuǎn)播參與者具體的操作理念分析,發(fā)現(xiàn)總結其操作特點、規(guī)律,最后探索這種設置與操作所帶來的影響。在內(nèi)容分析之后,繼續(xù)深入探析這種設置和操作的背后與美國大眾文化與消費社會的互動關系。 通過研究與分析,本文建構了超級碗電視轉(zhuǎn)播內(nèi)容生產(chǎn)模式圖,得出了以下結論：超級碗的電視轉(zhuǎn)播參與者眾多；超級碗電視轉(zhuǎn)播內(nèi)容豐富且質(zhì)優(yōu)；超級碗電視轉(zhuǎn)播內(nèi)容的呈現(xiàn)具有專業(yè)化、娛樂化的特質(zhì)；超級碗電視轉(zhuǎn)播內(nèi)容具有強大的精神內(nèi)涵；超級碗電視轉(zhuǎn)播內(nèi)容的設置與呈現(xiàn)以受眾需求為中心；在超級碗電視轉(zhuǎn)播內(nèi)容的背后,其設置與操作同消費社會與大眾文化之間呈現(xiàn)出明顯的互動作用。最后對于我國體育電視轉(zhuǎn)播在傳播理念、傳播藝術、傳播質(zhì)量以及體育電視的娛樂化發(fā)展等方面提出了參考建議。
[Abstract]:The emergence and development of television media is considered to be one of the most important events in 20th century. So that it has a large audience and universal influence. When the television media comes into the sports competition and carries with it the commercial operational logic, sports television broadcasting is no longer a simple game between the sports organization and the television station. And has gradually become a large number of participants to support each other, interaction and progress of the organic whole. Founded in 1967, the Super Bowl is a single event between NFL and NFL champions for the NFL's annual championship. The content arrangement organically integrates sports and entertainment factors. It is the most watched program in the history of the United States, and it is also the most expensive competition in the world for a single event. In addition, it also deals with sports, mass culture, and mass consumer behavior. Social and economic aspects have had varying degrees of influence, beyond the scope of sports, is the cultural and commercial wonders of the United States. In more than 40 years of development, the Super Bowl televised and acclaimed. Its national carnival is a successful case of interaction and win-win for many participants, which is worthy of our study, reference and reference. This article has carried on the massive literature reading and the data collection, uses the case study method, the literature material method, the content analysis method, The content of TV broadcast in Super Bowl has been studied and analyzed by logical analysis method. The content of TV broadcast in Super Bowl has maintained the basic unity of content structure in history, and the concrete content depends on politics, economy, culture and society. The development of science and technology is different, so according to this content set up the structure frame, this article divides its content into four parts: pre-match program, sports match, midfield show and advertisement. First of all, the longitudinal historical study, understand its development and explore the impact factors, and then transversely broadcast participants in the specific operational concept analysis, found summed up its operational characteristics, laws, After the content analysis, the interaction between the setting and operation and the American mass culture and consumer society is further explored. Through the research and analysis, this paper constructs the super bowl TV relay content production pattern, and draws the following conclusions: Super bowl television relay content rich and quality; The presentation of the content of Super Bowl TV relay has the characteristics of specialization and entertainment, the content of Super Bowl TV relay has strong spiritual connotation, the setting and presentation of the content of Super Bowl TV relay is centered on the needs of the audience. Behind the content of Super Bowl TV transmission, the setting and operation of the Super Bowl show obvious interaction with the consumer society and the popular culture. The quality of communication and the entertainment development of sports TV are put forward.
【學位授予單位】：北京體育大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G222;G849.2

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