本文關(guān)鍵詞： 網(wǎng)絡(luò)口碑 多維分析 web可視化　出處：《華中科技大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：近幾年電子商務(wù)和互聯(lián)網(wǎng)社區(qū)飛速發(fā)展，網(wǎng)絡(luò)平臺為消費(fèi)者發(fā)表產(chǎn)品評價和消費(fèi)經(jīng)驗(yàn)提供了便利，同時也使得網(wǎng)絡(luò)口碑爆炸式傳播。研究表明，消費(fèi)者更容易相信網(wǎng)絡(luò)口碑而不是營銷廣告，網(wǎng)絡(luò)口碑對企業(yè)和社會產(chǎn)生了巨大的影響。近幾年我國頻發(fā)各類產(chǎn)品事故，網(wǎng)絡(luò)口碑的傳播在這類事件爆發(fā)的過程中起到了重要的推動作用。對網(wǎng)絡(luò)口碑?dāng)?shù)據(jù)的分析，既可以幫助企業(yè)自身提高產(chǎn)品品質(zhì)，及時發(fā)現(xiàn)產(chǎn)品的缺陷和問題，也可以對生產(chǎn)企業(yè)進(jìn)行監(jiān)督。 本文結(jié)合當(dāng)前網(wǎng)絡(luò)口碑?dāng)?shù)據(jù)分析需求，設(shè)計(jì)和實(shí)現(xiàn)了一個用戶體驗(yàn)良好的網(wǎng)絡(luò)口碑分析系統(tǒng)。針對網(wǎng)絡(luò)口碑?dāng)?shù)據(jù)的特性，本系統(tǒng)為用戶提供了個性化的網(wǎng)絡(luò)口碑?dāng)?shù)據(jù)多維分析服務(wù)，和人性化的可視化界面。本文的具體工作包括三部分：1)網(wǎng)絡(luò)口碑?dāng)?shù)據(jù)的多維分析。用戶可以對數(shù)據(jù)進(jìn)行多維切片分析、下鉆上卷分析、線索分析，分析的觀察量可以是口碑信息源、產(chǎn)品地域、質(zhì)量風(fēng)險等多個維度。2)不同類型用戶的自由定制分析。每個用戶可以創(chuàng)建自己的分析部件和信息中心，可以自由配置分析部件的維度、圖表類型等屬性，系統(tǒng)根據(jù)分析部件的屬性分析出結(jié)果。3)可視化結(jié)果呈現(xiàn)。由于網(wǎng)絡(luò)口碑?dāng)?shù)據(jù)具有多樣性和復(fù)雜性，本系統(tǒng)將多維分析結(jié)果以可視化圖表的形式呈現(xiàn)給用戶，，更直觀易懂。 本文設(shè)計(jì)和實(shí)現(xiàn)的網(wǎng)絡(luò)口碑分析系統(tǒng)，實(shí)現(xiàn)了對網(wǎng)絡(luò)口碑?dāng)?shù)據(jù)進(jìn)行多維分析，同時提供人性化的分析結(jié)果可視化界面。本系統(tǒng)經(jīng)過測試驗(yàn)證，得到了較為滿意的結(jié)果，達(dá)到預(yù)期設(shè)計(jì)要求。本系統(tǒng)的成果對網(wǎng)絡(luò)口碑分析的研究具有重要價值。
[Abstract]:In recent years, with the rapid development of electronic commerce and the Internet community, the network platform has provided convenience for consumers to publish product evaluation and consumption experience, and at the same time, it has also made the network word of mouth explosively spread. Consumers are more likely to believe online word-of-mouth than marketing advertisements, and Internet word-of-mouth has had a huge impact on enterprises and society. In recent years, there have been frequent accidents of all kinds of products in our country. The spread of network word of mouth plays an important role in the process of this kind of event. The analysis of the network word of mouth data can not only help the enterprise to improve the product quality, but also discover the defects and problems of the product in time. Also may carry on the supervision to the production enterprise. In this paper, we design and implement a network word-of-mouth analysis system with good user experience according to the current demand of network word-of-mouth data analysis, aiming at the characteristics of network word-of-mouth data. The system provides users with personalized network word-of-mouth data multidimensional analysis service, The concrete work of this paper includes three parts: 1) Multidimensional analysis of network word-of-mouth data. The observed amount of analysis can be as follows: word of mouth information source, product area, quality risk, etc.) Free customization analysis for different types of users. Each user can create their own analysis components and information center. We can freely configure the dimension, chart type and other attributes of the analysis parts. According to the attributes of the analysis parts, the system can analyze the results. 3) the visual results are presented. Because of the diversity and complexity of the network word-of-mouth data, The system presents the multidimensional analysis results to the users in the form of visual charts, which is more intuitive and easy to understand. The network word-of-mouth analysis system is designed and implemented in this paper. It realizes the multidimensional analysis of the network word-of-mouth data and provides a humanized visual interface of the analysis results. The system has been tested and verified, and the results are satisfactory. The achievement of this system is of great value to the research of network word-of-mouth analysis.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：TP311.52

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