本文關(guān)鍵詞： 招貼設(shè)計(jì) 互動(dòng)行為 互動(dòng)性 互動(dòng)方法 互動(dòng)元素　出處：《西南交通大學(xué)》2011年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著現(xiàn)代社會(huì)的日趨發(fā)展,國(guó)內(nèi)外的商業(yè)廣告競(jìng)爭(zhēng)是愈演愈烈。在鋪天蓋地的傳統(tǒng)灌輸式招貼設(shè)計(jì)形式外,有一種新的、邊緣的、通過(guò)各種手法增加了互動(dòng)性的招貼廣告正悄然出現(xiàn),登臺(tái)亮相。它利用巧妙的形式別開生面、引人入勝,讓受眾樂(lè)意去關(guān)注此類招貼的信息和內(nèi)容,在快樂(lè)的心態(tài)下留下深刻的記憶。這不僅為商家增加了廣告宣傳的空間,為受眾帶來(lái)了新奇的體驗(yàn)樂(lè)趣,更為招貼廣告做出了互動(dòng)性研究方向的新探索。 本文重點(diǎn)研究招貼設(shè)計(jì)的互動(dòng)性含義,及增加招貼設(shè)計(jì)互動(dòng)性所需的互動(dòng)元素和互動(dòng)方法。其中增加招貼設(shè)計(jì)互動(dòng)性所需的互動(dòng)元素和互動(dòng)方法的研究現(xiàn)在在國(guó)內(nèi)外的研究中還處于初期階段。此類招貼設(shè)計(jì)往往需要招貼的視覺(jué)元素與場(chǎng)景、招貼的形態(tài)結(jié)構(gòu)、招貼的載體甚至加上受從的即時(shí)參與各方面配合才能完成整體的創(chuàng)意過(guò)程。以上五方元素一旦互動(dòng)起來(lái)就增加了招貼廣告的互動(dòng)性。招貼設(shè)計(jì)的互動(dòng)方法從五個(gè)互動(dòng)元素的角度進(jìn)行組合分類后就可以依次分為以下四個(gè)方面：招貼的視覺(jué)元素與場(chǎng)景互動(dòng)、招貼的視覺(jué)元素與招貼的形態(tài)結(jié)構(gòu)互動(dòng)、招貼的視覺(jué)元素與招貼的載體互動(dòng)、招貼的視覺(jué)元素與受眾的即時(shí)參與互動(dòng)。很明顯此類招貼廣告中互動(dòng)方法的研究成為了設(shè)計(jì)環(huán)節(jié)研究的重中之重。掌握了這些互動(dòng)方法,就能為招貼的互動(dòng)功能設(shè)計(jì)找到突破口,必將會(huì)大大地幫助我們有效地進(jìn)行招貼廣告的互動(dòng)性創(chuàng)作和設(shè)計(jì)。
[Abstract]:With the development of modern society, the competition of commercial advertisement at home and abroad is becoming more and more fierce. Interactive poster ads are quietly appearing and appearing through various techniques. They use ingenious forms to create new and fascinating forms that make the audience willing to pay attention to the information and content of such posters. It not only increases the advertising space for merchants, but also brings new experience to the audience, and makes a new exploration of interactive research direction. This paper focuses on the interactive meaning of poster design, And the interactive elements and methods needed to increase the interaction of poster design. The research on the interactive elements and methods needed to increase the interaction of poster design is still in its infancy at home and abroad. Sticker design often requires the visual elements and scenes of the poster, The form and structure of the poster, The carrier of poster even can complete the whole creative process with the immediate participation of all sides. Once the above five elements interact, it increases the interaction of poster advertisement. The interactive method of poster design is from five aspects. After the combination and classification of the interactive elements, they can be divided into the following four aspects: the visual elements of the poster interact with the scene, The visual elements of the poster interact with the form and structure of the poster, the visual elements of the poster interact with the carrier of the poster, The visual elements of the poster interact with the audience in real time. Obviously, the research on the interactive methods in this poster has become the most important part of the design process. It can find a breakthrough for the interactive function design of poster, which will help us to create and design the poster effectively.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：J524

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