本文關(guān)鍵詞： 廣告 廣告學(xué)　出處：《北京成人教育》1993年12期 　論文類型：期刊論文

【摘要】：正 在成人教育中,有兩種教育一直受到重視:一種是通才教育,以提高成人學(xué)員本身的素質(zhì)和能力為目的,另一種是實(shí)用教育,以提高成人學(xué)員完成實(shí)際工作能力為目的。隨著商品經(jīng)濟(jì)的發(fā)展,實(shí)用教育日益受到人們的青睞。譬如,在成人教育中開設(shè)廣告學(xué),越來越引起人們的興趣。中國廣告業(yè)異軍突起的影響中國廣告業(yè)具有悠久的歷史,也經(jīng)歷了艱苦歷程。黨的十一屆三中全會(huì)為廣告業(yè)的復(fù)興和發(fā)展賦予了生機(jī)和活力,80年代中國廣告業(yè)開始復(fù)蘇,進(jìn)入90年
[Abstract]:In adult education, there are two types of education that have always been taken seriously: one is generalist education, which aims at improving the quality and ability of adult learners, and the other is practical education. With the development of commodity economy, practical education is becoming more and more popular. China's advertising industry has a long history. The third Plenary session of the 11th CPC Central Committee gave vitality and vitality to the revival and development of the advertising industry. China's advertising industry began to recover in the 1980s and entered the 1990s.
【作者單位】： 北京市二輕工業(yè)總公司黨校
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本文編號(hào)：1514386