本文關(guān)鍵詞： 藥品廣告 監(jiān)督管理 法律 制度　出處：《復(fù)旦大學(xué)》2009年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】： 藥品是一種特殊的商品。藥品廣告的真實(shí)性對(duì)于消費(fèi)者尤為重要,因而加強(qiáng)藥品廣告的監(jiān)督管理十分必要。近些年來(lái),我國(guó)違法藥品廣告屢禁不止,藥品廣告的監(jiān)督管理日漸成為熱點(diǎn)和難點(diǎn)問(wèn)題。鑒于此,加強(qiáng)我國(guó)藥品廣告監(jiān)督管理制度的研究具有重要的理論和現(xiàn)實(shí)意義。 本文運(yùn)用藥事管理學(xué)、行政管理學(xué)、行政法學(xué)、廣告學(xué)、經(jīng)濟(jì)學(xué)等相關(guān)理論,遵循“政策制定科學(xué)程序”的邏輯思路,集中于“政策問(wèn)題確認(rèn)、政策問(wèn)題根源分析、政策方案研制、可行性論證”環(huán)節(jié)來(lái)分析我國(guó)的藥品廣告監(jiān)督管理體系。 本文的主體結(jié)構(gòu)為三部分:我國(guó)違法發(fā)布藥品廣告的問(wèn)題分析、我國(guó)違法發(fā)布藥品廣告的原因分析、我國(guó)藥品廣告監(jiān)督管理制度設(shè)計(jì)的建議。著重從違法發(fā)布藥品廣告的現(xiàn)狀、特點(diǎn)和危害確認(rèn)了研究對(duì)象的問(wèn)題所在,從行業(yè)自律、社會(huì)監(jiān)督、政府監(jiān)管三方面闡述了目前藥品廣告監(jiān)管存在問(wèn)題的原因及對(duì)策建議。在論述過(guò)程中,界定了本文研究的藥品廣告的范疇,提供了藥品廣告監(jiān)管的理論支持,并借鑒了國(guó)外對(duì)藥品廣告監(jiān)督管理的經(jīng)驗(yàn)。
[Abstract]:Drugs are a special commodity. The authenticity of drug advertisements is particularly important for consumers, so it is necessary to strengthen the supervision and management of drug advertisements. In recent years, illegal drug advertisements in China have been banned repeatedly. The supervision and management of drug advertisement is becoming a hot and difficult issue. In view of this, it is of great theoretical and practical significance to strengthen the research on the supervision and management system of drug advertisement in China. Based on the relevant theories of pharmaceutical management, administrative management, administrative law, advertising, economics and so on, this paper follows the logical thinking of "the scientific procedure of policy making", and focuses on "policy problem confirmation, policy problem root analysis", etc. Policy development, feasibility study "link to analyze our country's drug advertising supervision and management system." The main body structure of this paper is three parts: the problem analysis of illegal drug advertisement in our country, the reason analysis of illegal drug advertisement in our country. Suggestions on the Design of the Supervision and Administration system for Drug Advertising in China. The problems of the object of study are confirmed from the current situation, characteristics and harm of the illegal publication of drug advertisements, from the perspective of industry self-discipline and social supervision. This paper expounds the reasons and countermeasures of the problems existing in the regulation of drug advertisement in three aspects of government supervision. In the course of the discussion, it defines the scope of the drug advertisement studied in this paper, and provides the theoretical support for the supervision of the drug advertisement. It also draws lessons from the experience of foreign countries in the supervision and management of drug advertising.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類(lèi)號(hào)】：F203

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前4條

1 熊帆;我國(guó)藥品廣告監(jiān)管法律問(wèn)題研究[D];西南大學(xué);2012年

2 尼木格日勒;新疆違法藥品廣告現(xiàn)狀及監(jiān)管研究[D];北京中醫(yī)藥大學(xué);2012年

3 嚴(yán)浩;藥品廣告民事法律責(zé)任研究[D];中國(guó)青年政治學(xué)院;2012年

4 李鳴;藥品生產(chǎn)企業(yè)質(zhì)量受權(quán)人制度構(gòu)建研究[D];復(fù)旦大學(xué);2012年

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本文編號(hào)：1512507