本文關鍵詞： J2EE JSP 網絡廣告 管理系統(tǒng)　出處：《蘭州大學》2007年碩士論文　論文類型：學位論文

【摘要】： 隨著信息技術的發(fā)展和互聯網的興起，網絡廣告作為一種新生的廣告形象出現在公眾視野中。網絡廣告管理的需求從無到有，經過不斷的發(fā)展壯大，實際上已經成為計算機應用的一個重要組成部分。網絡廣告管理系統(tǒng)的重要性也日益顯著，它對網站本身和網絡經濟的發(fā)展有著不可替代的作用。經過長期發(fā)展，國外網絡廣告管理業(yè)已經進入了成熟期，形成了一大批具有信息、人才優(yōu)勢的網絡廣告管理公司，而國內網絡廣告管理的水平和國外差距還很大，因此發(fā)展網絡廣告管理系統(tǒng)刻不容緩。 針對這種情況，博訊科技有限公司開發(fā)了網絡廣告管理系統(tǒng)。該系統(tǒng)充分利用了J2EE體系構架的優(yōu)勢，保證了系統(tǒng)的穩(wěn)定性和可擴展性。本人參加了該系統(tǒng)的研發(fā)，參與了系統(tǒng)分析、整體設計和廣告投放模塊的開發(fā)工作。 本論文論述了我們從需求分析到系統(tǒng)功能實現的主要過程，以及我們在此過程中所使用的各種技術。本文首先從網絡廣告的特性分析著手，指出了網絡廣告管理系統(tǒng)建設的意義。然后研究了系統(tǒng)開發(fā)使用的相關技術，重點討論了網絡廣告管理系統(tǒng)的系統(tǒng)分析、系統(tǒng)設計和關鍵技術的實現方法，提出了一種適合一般網站使用的構建思路，在此基礎上設計實現了一套完整的網絡廣告管理系統(tǒng)。客戶層使用Ajax技術，減輕了服務器的負擔又加快了響應速度、縮短了用戶等候時間。Web層使用JSP和Servlet處理用戶頁面。業(yè)務層采用的是CAUCHO公司的Resin服務器，使用Torque組件實現對象持久化，提高開發(fā)效率，降低開發(fā)成本，提高系統(tǒng)性能。EIS層采用的是MySQL數據庫管理系統(tǒng)，它是一個多用戶、多線程、快速和功能強大的數據庫服務器。 在本文的最后對該項目的設計作了總結，，提出了自己的改進意見。
[Abstract]:With the development of information technology and the rise of the Internet, the network advertisement appears in the public view as a new advertising image. In fact, it has become an important part of computer application. The importance of network advertising management system is becoming more and more obvious. It plays an irreplaceable role in the development of the website itself and the network economy. The overseas network advertisement management industry has already entered the mature period, has formed a large number of network advertisement management companies with the information and the talented person superiority, but the domestic network advertisement management level and the overseas advertisement management level is still very big. Therefore, the development of network advertising management system is urgent. In view of this situation, Boxun Technology Co., Ltd. has developed a network advertising management system. The system makes full use of the advantages of J2EE architecture and ensures the stability and expansibility of the system. I participated in the research and development of the system. Participated in system analysis, overall design and advertising module development. This paper discusses the main process from requirement analysis to the realization of system functions, and the various technologies we use in the process. This paper points out the significance of the construction of the network advertisement management system, and then studies the related technologies used in the development of the system, especially discusses the system analysis, the system design and the realization method of the key technology of the network advertisement management system. This paper puts forward a construction idea suitable for the general website, and designs and implements a complete network advertisement management system on the basis of which, the client layer uses Ajax technology, which reduces the burden of the server and speeds up the response speed. It shortens the waiting time of the user. The web layer uses JSP and Servlet to process the user pages. The business layer uses the Resin server of CAUCHO Company. The Torque component is used to realize object persistence, to improve the development efficiency and to reduce the development cost. The MySQL database management system is used to improve the performance of the system. It is a multi-user, multi-thread, fast and powerful database server. At the end of this paper, the design of the project is summarized and some suggestions are put forward.
【學位授予單位】：蘭州大學
【學位級別】：碩士
【學位授予年份】：2007
【分類號】：TP311.52

【引證文獻】

相關碩士學位論文 前3條

1 丁鍵;大型數據庫的分布式管理策略研究與應用[D];南京理工大學;2012年

2 張晶;基于Web的音樂哼唱檢索關鍵技術研究[D];西北大學;2008年

3 程銘;盟主式移動廣告聯盟運行機理研究[D];哈爾濱理工大學;2012年

本文編號：1511110