發(fā)布時間：2018-02-14 16:24

  本文關(guān)鍵詞： J2EE JSP 網(wǎng)絡(luò)廣告 管理系統(tǒng)　出處：《蘭州大學(xué)》2007年碩士論文　論文類型：學(xué)位論文

【摘要】： 隨著信息技術(shù)的發(fā)展和互聯(lián)網(wǎng)的興起，網(wǎng)絡(luò)廣告作為一種新生的廣告形象出現(xiàn)在公眾視野中。網(wǎng)絡(luò)廣告管理的需求從無到有，經(jīng)過不斷的發(fā)展壯大，實(shí)際上已經(jīng)成為計算機(jī)應(yīng)用的一個重要組成部分。網(wǎng)絡(luò)廣告管理系統(tǒng)的重要性也日益顯著，它對網(wǎng)站本身和網(wǎng)絡(luò)經(jīng)濟(jì)的發(fā)展有著不可替代的作用。經(jīng)過長期發(fā)展，國外網(wǎng)絡(luò)廣告管理業(yè)已經(jīng)進(jìn)入了成熟期，形成了一大批具有信息、人才優(yōu)勢的網(wǎng)絡(luò)廣告管理公司，而國內(nèi)網(wǎng)絡(luò)廣告管理的水平和國外差距還很大，因此發(fā)展網(wǎng)絡(luò)廣告管理系統(tǒng)刻不容緩。 針對這種情況，博訊科技有限公司開發(fā)了網(wǎng)絡(luò)廣告管理系統(tǒng)。該系統(tǒng)充分利用了J2EE體系構(gòu)架的優(yōu)勢，保證了系統(tǒng)的穩(wěn)定性和可擴(kuò)展性。本人參加了該系統(tǒng)的研發(fā)，參與了系統(tǒng)分析、整體設(shè)計和廣告投放模塊的開發(fā)工作。 本論文論述了我們從需求分析到系統(tǒng)功能實(shí)現(xiàn)的主要過程，以及我們在此過程中所使用的各種技術(shù)。本文首先從網(wǎng)絡(luò)廣告的特性分析著手，指出了網(wǎng)絡(luò)廣告管理系統(tǒng)建設(shè)的意義。然后研究了系統(tǒng)開發(fā)使用的相關(guān)技術(shù)，重點(diǎn)討論了網(wǎng)絡(luò)廣告管理系統(tǒng)的系統(tǒng)分析、系統(tǒng)設(shè)計和關(guān)鍵技術(shù)的實(shí)現(xiàn)方法，提出了一種適合一般網(wǎng)站使用的構(gòu)建思路，在此基礎(chǔ)上設(shè)計實(shí)現(xiàn)了一套完整的網(wǎng)絡(luò)廣告管理系統(tǒng)�？蛻魧邮褂肁jax技術(shù)，減輕了服務(wù)器的負(fù)擔(dān)又加快了響應(yīng)速度、縮短了用戶等候時間。Web層使用JSP和Servlet處理用戶頁面。業(yè)務(wù)層采用的是CAUCHO公司的Resin服務(wù)器，使用Torque組件實(shí)現(xiàn)對象持久化，提高開發(fā)效率，降低開發(fā)成本，提高系統(tǒng)性能。EIS層采用的是MySQL數(shù)據(jù)庫管理系統(tǒng)，它是一個多用戶、多線程、快速和功能強(qiáng)大的數(shù)據(jù)庫服務(wù)器。 在本文的最后對該項(xiàng)目的設(shè)計作了總結(jié)，，提出了自己的改進(jìn)意見。
[Abstract]:With the development of information technology and the rise of the Internet, the network advertisement appears in the public view as a new advertising image. In fact, it has become an important part of computer application. The importance of network advertising management system is becoming more and more obvious. It plays an irreplaceable role in the development of the website itself and the network economy. The overseas network advertisement management industry has already entered the mature period, has formed a large number of network advertisement management companies with the information and the talented person superiority, but the domestic network advertisement management level and the overseas advertisement management level is still very big. Therefore, the development of network advertising management system is urgent. In view of this situation, Boxun Technology Co., Ltd. has developed a network advertising management system. The system makes full use of the advantages of J2EE architecture and ensures the stability and expansibility of the system. I participated in the research and development of the system. Participated in system analysis, overall design and advertising module development. This paper discusses the main process from requirement analysis to the realization of system functions, and the various technologies we use in the process. This paper points out the significance of the construction of the network advertisement management system, and then studies the related technologies used in the development of the system, especially discusses the system analysis, the system design and the realization method of the key technology of the network advertisement management system. This paper puts forward a construction idea suitable for the general website, and designs and implements a complete network advertisement management system on the basis of which, the client layer uses Ajax technology, which reduces the burden of the server and speeds up the response speed. It shortens the waiting time of the user. The web layer uses JSP and Servlet to process the user pages. The business layer uses the Resin server of CAUCHO Company. The Torque component is used to realize object persistence, to improve the development efficiency and to reduce the development cost. The MySQL database management system is used to improve the performance of the system. It is a multi-user, multi-thread, fast and powerful database server. At the end of this paper, the design of the project is summarized and some suggestions are put forward.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2007
【分類號】：TP311.52

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前3條

1 丁鍵;大型數(shù)據(jù)庫的分布式管理策略研究與應(yīng)用[D];南京理工大學(xué);2012年

2 張晶;基于Web的音樂哼唱檢索關(guān)鍵技術(shù)研究[D];西北大學(xué);2008年

3 程銘;盟主式移動廣告聯(lián)盟運(yùn)行機(jī)理研究[D];哈爾濱理工大學(xué);2012年

本文編號：1511110