本文關(guān)鍵詞： 中等職業(yè)教育 POP廣告教學 做中教 做中學　出處：《遼寧師范大學》2009年碩士論文　論文類型：學位論文

【摘要】： 在中等職業(yè)教育教學改革中,其核心和關(guān)鍵的內(nèi)容之一,是中等職業(yè)教育課堂教學模式和方法的改革。在POP廣告教學中實施“做中教,做中學”模式是實現(xiàn)培養(yǎng)廣告設計實用型人才目標的關(guān)鍵環(huán)節(jié),對學生綜合職業(yè)能力的核心——專業(yè)操作技能的培養(yǎng)質(zhì)量起著至關(guān)重要的作用�！白鲋薪�,做中學”模式是實現(xiàn)提高學生實踐動手能力的重要方式,是形成學生職業(yè)素養(yǎng)和相關(guān)技能的重要途徑和手段。POP廣告課程的特點就是強調(diào)參與過程和動手能力的學習,主張知識要由學生經(jīng)過實踐探索和思考,自己發(fā)現(xiàn),發(fā)展認知能力來獲取。在中等職業(yè)教育POP廣告教學中實施“做中教,做中學”模式是廣大教師義不容辭的責任,本文以POP廣告教學實施“做中教,做中學”模式的研究為突破口,通過對如何改進POP廣告課教學手段、評價標準;如何突破POP廣告課教學內(nèi)容、教學活動空間;以及如何發(fā)揮學生的主體作用、激發(fā)學生的學習熱情等問題的研究,力圖探索一條行之有效的、適合職業(yè)學校學生特點的、有職業(yè)學校特色的POP廣告教學新路子,為進一步深化中等職業(yè)學校POP廣告教學改革、提高POP廣告教學質(zhì)量、增強POP廣告課的實效性積累一點經(jīng)驗。
[Abstract]:In the teaching reform of secondary vocational education, one of its core and key contents is the reform of teaching mode and method in the classroom of secondary vocational education. The mode of "doing and learning" is the key link to realize the goal of cultivating practical talents in advertising design, and plays a vital role in training the core of students' comprehensive professional ability-professional operational skills. The mode of "doing learning" is an important way to improve students' practical practical ability, and an important way and means to form students' professional literacy and related skills. The characteristics of pop advertising course is to emphasize the learning of participation process and practical ability. The author holds that knowledge should be acquired by students through practical exploration and thinking. It is incumbent on teachers to carry out the mode of "doing middle teaching and doing middle learning" in the POP advertising teaching of secondary vocational education. Based on the research of the mode of "doing middle teaching, doing middle learning" in POP advertising teaching, this paper makes a breakthrough on how to improve the teaching means and evaluation standard of POP advertisement course, how to break through the teaching content and teaching activity space of POP advertisement course, and how to improve the teaching method and evaluate standard of POP advertisement course. And how to give play to the main role of students, stimulate students' learning enthusiasm and other issues, try to explore an effective, suitable for the characteristics of vocational school students, with the characteristics of vocational school POP advertising teaching a new way. In order to further deepen the reform of POP advertising teaching in secondary vocational schools, improve the quality of POP advertising teaching, and enhance the effectiveness of POP advertising courses, some experience has been accumulated.
【學位授予單位】：遼寧師范大學
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：F713.8-4

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本文編號：1509893