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光污染環(huán)境下的廣告設(shè)計(jì)——以巴黎第八大學(xué)“未來廣告”課程為例

發(fā)布時(shí)間:2018-02-13 17:34

  本文關(guān)鍵詞: 光污染 戶外發(fā)光廣告 教育疏導(dǎo) 出處:《裝飾》2017年10期  論文類型:期刊論文


【摘要】:戶外發(fā)光廣告的光污染擾民現(xiàn)象近年來在全國各地越來越多地見諸報(bào)端,然而單純的立法管控難以扭轉(zhuǎn)管理此類問題的被動(dòng)局面。文章分析了法國巴黎第八大學(xué)開設(shè)的旨在防治發(fā)光廣告光污染的專項(xiàng)課程,指出了一條立法管理加教育疏導(dǎo)的治理戶外發(fā)光廣告光污染的新思路。
[Abstract]:In recent years, the phenomenon of light pollution and disturbance caused by outdoor luminous advertisements has become more and more popular in newspapers throughout the country. However, legislative control alone is difficult to reverse the passive situation of managing such problems. The article analyzes a special course offered by the University of Paris 8th, France, aimed at preventing light pollution from luminous advertisements. This paper points out a new way to control the luminous pollution of outdoor luminous advertisement by means of legislative management and education.
【作者單位】: 浙江理工大學(xué)藝術(shù)與設(shè)計(jì)學(xué)院;
【基金】:浙江省哲學(xué)社會(huì)科學(xué)規(guī)劃課題“城市發(fā)光廣告的光污染控制與引導(dǎo)研究:歐洲經(jīng)驗(yàn)對浙江的借鑒與啟示”(編號:14NDJC205YB)的研究成果
【分類號】:G642;J534.3-4
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本文編號:1508711

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