本文關(guān)鍵詞： 《良友》畫報(bào) 伍聯(lián)德 辦報(bào)主旨 辦報(bào)特色　出處：《河北師范大學(xué)》2008年碩士論文　論文類型：學(xué)位論文

【摘要】： 20世紀(jì)20年代,上海城市化進(jìn)程的加速、城市文化娛樂需求的增長(zhǎng)和西方先進(jìn)的印刷及攝影技術(shù)的鑒用,為《良友》畫報(bào)的問世和發(fā)展提供了得天獨(dú)厚的經(jīng)濟(jì)和文化空間。自幼胸懷救國(guó)之志并酷愛美術(shù)的伍聯(lián)德,敏銳地抓住了媒體發(fā)展的新機(jī)遇,經(jīng)過不懈努力,成功地創(chuàng)辦了大型綜合畫報(bào)——《良友》。 伍聯(lián)德辦報(bào)的目的并非僅僅為了追逐利潤(rùn),而是始終心系國(guó)家、民族和社會(huì)。他希望通過辦好畫報(bào)來促進(jìn)教育、傳播新知�！读加选樊媹�(bào)較好地貫徹了伍聯(lián)德的辦報(bào)主旨。具體表現(xiàn)在:1、普及知識(shí),開啟民智。它所開辟的有關(guān)專欄極其具有的雋永風(fēng)格,無疑有益于民眾啟蒙。2、以名人事跡礪人心志。為了幫助青年人樹立正確的人生觀和價(jià)值觀,它義無反顧地承擔(dān)了人生引導(dǎo)之責(zé)。3、淺易平實(shí),貼近受眾。它始終致力于與讀者構(gòu)建一種朋友式的關(guān)系,以求真正成為讀者生活中的良友。4、據(jù)實(shí)而錄,見證歷史。它以圖片新聞的方式,快速、真實(shí)、形象地報(bào)道重要新聞,滿足了讀者及時(shí)了解國(guó)內(nèi)外局勢(shì)變化的的需要。5、宣傳抗戰(zhàn),激發(fā)斗志。它引導(dǎo)國(guó)人嚴(yán)重關(guān)注和深刻思考民族危難和民族前途問題,在滿足讀者新聞需求的同時(shí),培育了國(guó)民的民族意識(shí)和愛國(guó)情感。6、圖解西方文明,導(dǎo)人發(fā)憤圖強(qiáng)。在當(dāng)時(shí)中國(guó)戰(zhàn)事頻繁、國(guó)貧民困的情況下,有益于激發(fā)民眾追求進(jìn)步和要求改造社會(huì)的愿望。7、引領(lǐng)社會(huì)時(shí)尚。它所身與助推的時(shí)尚風(fēng)習(xí),已經(jīng)在不知不覺中潛入并構(gòu)造著人們的日常生活。8、解析現(xiàn)代都市。它向讀者展現(xiàn)了真實(shí)而復(fù)雜的都市生活,揭示了現(xiàn)代與傳統(tǒng)、富有與貧窮并存的真實(shí)上海。 《良友》畫報(bào)之所以能夠脫穎而出,做到“良友遍天下”,主要是因?yàn)樗軌蚨喾矫娴貪M足人們的興趣,因而不但深受廣大讀者的喜愛,而且贏得了新聞界和文化界專家學(xué)者的廣泛贊譽(yù)。畫報(bào)在整體設(shè)計(jì)方面現(xiàn)代而時(shí)尚;它在編輯思想、內(nèi)容和形式方面,堪稱引領(lǐng)同期圖像刊物乃至中國(guó)新聞傳媒的佼佼者;它采取了貼近和吸引讀者的營(yíng)銷策略,正確地進(jìn)行市場(chǎng)定位和定價(jià);它開辟了通暢的發(fā)行渠道,實(shí)施了一系列卓有成效的促銷活動(dòng)。它堅(jiān)持經(jīng)濟(jì)與社會(huì)效益相互統(tǒng)一的廣告刊用原則;它實(shí)施了務(wù)實(shí)而靈活的用人方略,使《良友》畫報(bào)匯集了一批優(yōu)秀且實(shí)力強(qiáng)勁的人才,從而保障了其在激烈的期刊業(yè)內(nèi)競(jìng)爭(zhēng)中居于較為明顯的優(yōu)勢(shì)地位。 《良友》畫報(bào)圖文并茂,內(nèi)容涉及當(dāng)時(shí)中國(guó)政治、經(jīng)濟(jì)、軍事、文化和社會(huì)生活的各個(gè)方面。它的創(chuàng)辦模式,不僅在中國(guó)畫報(bào)發(fā)展過程中具有里程碑意義,而且在世界媒體發(fā)展史上也不乏開創(chuàng)意義。
[Abstract]:In 1920s, the acceleration of urbanization in Shanghai, the growth of urban cultural and entertainment demand and the use of advanced printing and photography technology in the West. "good Friends" pictorial for the advent and development of the unique economic and cultural space. Since childhood, with the desire to save the country and love art, Wu Liande, keen to seize the new opportunities for the development of the media, through unremitting efforts. He succeeded in setting up a large comprehensive pictorial, Friends. The purpose of Wu Liande's newspaper is not only to pursue profit, but also to focus on the country, nation and society all the time. He hopes to promote education by running a good pictorial. Spread the new knowledge. "good Friends" pictorial well carried out Wu Liande's main purpose of running the newspaper. The concrete performance is: 1, popularizing knowledge, opening up the wisdom of the people. Undoubtedly, it is beneficial to the public enlightenment. 2. In order to help young people to set up correct outlook on life and values, it bears the responsibility of life guidance. Close to the audience. It is always committed to building a friendly relationship with the reader, in order to truly become a good friend in the reader's life. 4, according to the truth and record, witness history. It is in the way of picture news, fast, true. Reporting important news vividly meets the needs of readers to understand the changes of domestic and foreign situations timely, propagandizes the war of resistance, and inspires the fighting spirit, which leads the people to pay serious attention to and deeply think about the national distress and the future of the nation. At the same time, it has cultivated the national consciousness and patriotic feelings of the people, illustrated the western civilization, and led people to feel angry and strong. At that time, the war in China was frequent, and the poor and the poor in the country were trapped. It is beneficial to stimulate the people to pursue progress and the desire to transform the society. 7, leading the social fashion. It has been unconsciously infiltrated and constructed the people's daily life .8. It shows readers the real and complex urban life and reveals the real Shanghai where modern and traditional rich and poor coexist. The reason why the "good Friends" pictorial can stand out from the rest of the world is that it can satisfy people's interests in many ways, and is therefore not only popular with the general public. And won the media and cultural experts and scholars widely acclaimed. Pictorial in the overall design of modern and fashionable; In the aspect of editorial thought, content and form, it can be regarded as the leader of image publication and even Chinese news media in the same period. It has adopted the marketing strategy which is close to and attracts the reader, correctly carries on the market localization and the price; It has opened up an unobstructed distribution channel and implemented a series of effective promotional activities. It adheres to the principle of the unity of economic and social benefits in advertising publication; It implements the practical and flexible employment strategy and makes the "good friend" pictorial gather a group of outstanding and strong talents, thus ensuring its obvious advantage in the fierce competition in the periodical industry. "Friends" picturesque, the contents of the Chinese political, economic, military, cultural and social life in all aspects of its founding model, not only in the development of Chinese pictorial milestone. And in the world media development history is also no lack of pioneering significance.
【學(xué)位授予單位】：河北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類號(hào)】：G239.29

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