本文關(guān)鍵詞： 多感官理念 心理需求 廣告設(shè)計　出處：《齊魯工業(yè)大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：時代的發(fā)展，科學(xué)技術(shù)的進(jìn)步，，都促進(jìn)了人們審美水平和內(nèi)心需求的提高。生活中我們所見到的廣告宣傳，其基本功能都已得到了解決�，F(xiàn)代的廣告設(shè)計也將更高、更好的創(chuàng)新與發(fā)展，如何調(diào)動消費者的多感官需求已經(jīng)是未來廣告設(shè)計發(fā)展的新趨勢，人類的各種感官也被運用且融入到的現(xiàn)代廣告設(shè)計中去，成為新的設(shè)計符號，那些敢于創(chuàng)型的企業(yè)者似乎已經(jīng)看到，在多種感官的刺激下，多感官廣告設(shè)計將會為其產(chǎn)品促銷創(chuàng)造新的價值。當(dāng)大多消費者已經(jīng)聽?wèi)T了以電視和廣播為媒介的視聽刺激時，廣告設(shè)計者們應(yīng)該更多地關(guān)注新元素的運用以及媒介傳播發(fā)展的規(guī)律，適應(yīng)當(dāng)下的社會需求。 本文是針對大部分的廣告設(shè)計作品不能滿足和調(diào)動當(dāng)今消費者消費者的情感需求和心理需求等缺失，通過調(diào)動人的多種感官機(jī)能來研究現(xiàn)代廣告設(shè)計的發(fā)展趨勢。通過調(diào)動人的多種感官來實現(xiàn)受眾滿意度和忠實度的提升，完全依靠視覺、聽覺的感官元素設(shè)計已經(jīng)不能滿足消費者需求，加入嗅覺、味覺、觸覺等感官元素在內(nèi)的多感官廣告設(shè)計作品更能符合當(dāng)下人的需要。論文對現(xiàn)代廣告設(shè)計中所存在的問題、發(fā)展態(tài)勢進(jìn)行了闡述，并對加入多種感官設(shè)計理念的廣告設(shè)計對消費者的身心愉悅感進(jìn)行了多角度的總結(jié)，又對未來廣告設(shè)計的發(fā)展趨勢以分類別的產(chǎn)品設(shè)計形式進(jìn)行了暢談，表明了自身對各種產(chǎn)品廣告設(shè)計的想法和觀點。
[Abstract]:The development of the times and the progress of science and technology have promoted the improvement of people's aesthetic level and inner needs. Its basic functions have been solved. Modern advertising design will also be higher, better innovation and development, how to mobilize the multi-sensory needs of consumers has become a new trend of advertising design development in the future. Human senses are also used and integrated into the modern advertising design to become a new design symbol, those who dare to create enterprises seem to have seen, under the stimulation of a variety of senses. Multisensory advertising design will create new value for the promotion of its products. When most consumers are used to the audiovisual stimulation of television and radio. Advertising designers should pay more attention to the application of new elements and the law of media development to adapt to the current social needs. This article is aimed at most of the advertising design works can not meet and mobilize the emotional needs of consumers and psychological needs and other deficiencies. Through the mobilization of a variety of sensory functions to study the development trend of modern advertising design. Through the mobilization of a variety of senses to achieve audience satisfaction and loyalty, totally rely on vision. Auditory sensory elements design has not been able to meet the needs of consumers, add smell, taste. The multi-sensory advertising design works including tactile sense and other sensory elements can better meet the needs of contemporary people. This paper expounds the existing problems and development situation of modern advertising design. And to add a variety of sensory design concept of advertising design for consumers' physical and mental pleasure for a multi-angle summary, and the future trend of advertising design in the form of product design into categories were discussed. Express oneself to each kind of product advertisement design idea and viewpoint.
【學(xué)位授予單位】：齊魯工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J524.3

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