本文關(guān)鍵詞：平面設(shè)計(jì)中的符號(hào)藝術(shù)與表達(dá)　出處：《湖北美術(shù)學(xué)院》2010年碩士論文　論文類型：學(xué)位論文

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【摘要】：我們?cè)谄矫嬖O(shè)計(jì)作品中,所看到的諸如豐富多彩的圖形樣式、獨(dú)具匠心的創(chuàng)意表現(xiàn)以及廣泛運(yùn)用的形式法則背后,都隱含著符號(hào)學(xué)原理的影子。大凡凡是與圖形掛鉤的任何一種藝術(shù)表現(xiàn)本身都是視覺傳達(dá)中的一種圖形符號(hào)形象。平面設(shè)計(jì)也不例外。不同含義的符號(hào)構(gòu)成不同的的圖像圖形,所以平面的設(shè)計(jì)過程又是一個(gè)將作者思想觀念視覺符號(hào)化的一個(gè)過程:思維觀念根據(jù)設(shè)計(jì)者的設(shè)計(jì)思路對(duì)視覺符號(hào)元素進(jìn)行選擇、調(diào)整、組織,再將視覺符號(hào)元素進(jìn)行有機(jī)的聯(lián)合、編輯,使之形成了有序、具體的符號(hào)系統(tǒng)。平面設(shè)計(jì)就是以視覺符號(hào)為載體去傳達(dá)信息的,它是平面廣告設(shè)計(jì)中的思維主角,也是平面設(shè)計(jì)中一種重要的視覺語言。人們可以從符號(hào)的含義以及不同圖形環(huán)境下符號(hào)產(chǎn)生的不同效果來辨別圖形本身傳遞出的主要信息。因此,在視覺傳達(dá)的過程中,視覺符號(hào)能夠較直觀,較準(zhǔn)確的向人們傳遞信息,并在溝通人們情感間的傳情達(dá)意以及與文化、信息認(rèn)知理解等方面發(fā)揮著重要的作用。本文意圖通過結(jié)合符號(hào)學(xué)對(duì)平面設(shè)計(jì)進(jìn)行全方位論述,深刻地剖析了平面設(shè)計(jì)的的思維主體—符號(hào)。也從不同的角度為平面設(shè)計(jì)的實(shí)際思維操作提供新的方法和思路。 本文利用分比較析法、實(shí)例分析法、觀察法、文獻(xiàn)綜合研究法,研究如何在平面設(shè)計(jì)的范疇中,以受眾行為與心理為基礎(chǔ),開展創(chuàng)意思維活動(dòng)。本文首先從符號(hào)、符號(hào)學(xué)的概念及產(chǎn)生的背景出發(fā)。從符號(hào)學(xué)理論的科學(xué)性和在平面設(shè)計(jì)中合理運(yùn)用的必要性兩個(gè)方面分析了符號(hào)學(xué)在平面設(shè)計(jì)中運(yùn)用的必然性。分析了符號(hào)與人類、符號(hào)與平面設(shè)計(jì)存在的必然聯(lián)系和關(guān)系。在人類社會(huì)生活的范疇中充滿著符號(hào),每一種符號(hào)都指代著一種信息。本文以符號(hào)原理為基礎(chǔ),針對(duì)人們對(duì)符號(hào)的心理感知,將平面設(shè)計(jì)中符號(hào)的類型、符號(hào)的元素及符號(hào)語意的表達(dá)方式以多項(xiàng)實(shí)例論證的方式進(jìn)行了較為詳細(xì)深入的理論探討。其次,通過大量實(shí)例分析,論述了符號(hào)學(xué)在平面設(shè)計(jì)中如何進(jìn)行實(shí)際運(yùn)用操作,并對(duì)標(biāo)志設(shè)計(jì)、廣告設(shè)計(jì)符號(hào)藝術(shù)如何表達(dá)及運(yùn)用進(jìn)行了較詳細(xì)的實(shí)例列舉和闡述,同時(shí)納總結(jié)出三種實(shí)際的操作方法。最后本文構(gòu)建了符號(hào)對(duì)平面設(shè)計(jì)價(jià)值意義的指導(dǎo)框架。闡述了符號(hào)學(xué)對(duì)平面設(shè)計(jì)的指導(dǎo)作用、現(xiàn)實(shí)價(jià)值以及對(duì)設(shè)計(jì)者創(chuàng)作思路、方法與規(guī)范的指導(dǎo)。
[Abstract]:What we see in graphic design works, such as rich and colorful graphic styles, creative expression of originality and widely used formal rules. There is a shadow of semiotic principles. Any artistic expression connected with graphics itself is a graphic symbol image in visual communication. Graphic design is no exception. Different meanings of symbols are different. The image of the. Therefore, the design process of the plane is a process of visual symbolization of the author's ideas: the idea of thinking selects, adjusts and organizes the elements of visual symbols according to the designers' design ideas. Then the visual symbol elements are organically combined and edited to form an orderly and concrete symbol system. Graphic design uses visual symbols as the carrier to convey information. It is the thinking protagonist in the graphic advertising design. It is also an important visual language in graphic design. People can distinguish the main information from the meaning of symbols and the different effects of symbols in different graphic environments. In the process of visual communication, visual symbols can be more intuitive, more accurate transmission of information to people, and in the communication of emotions between people and culture. Information cognitive understanding plays an important role. This paper intends to discuss the plane design in all directions through the combination of semiotics. This paper deeply analyzes the thinking subject-symbol of graphic design, and provides new methods and ideas for the practical thinking operation of graphic design from different angles. This paper uses the method of comparative analysis, case analysis, observation and literature comprehensive research to study how to base on audience behavior and psychology in the category of graphic design. Carry out creative thinking activities. This paper first from the symbol. This paper analyses the inevitability of semiotics application in graphic design from two aspects: the scientific nature of semiotics theory and the necessity of rational application in graphic design. Class. Symbol and graphic design of the existence of the inevitable relationship and relationship. In the category of human social life is full of symbols, each symbol refers to a kind of information. This paper is based on the principle of symbols. In view of people's psychological perception of symbols, the types of symbols, the elements of symbols and the expressions of symbolic meanings in graphic design are discussed in detail and deeply in the way of many examples. Secondly. Through the analysis of a large number of examples, this paper discusses how to use semiotics in graphic design in practice, and enumerates and expounds in detail how to express and apply the sign design and the art of sign in advertising design. At the same time, it summarizes three practical methods of operation. Finally, this paper constructs the guiding framework of symbolic value to graphic design, and expounds the guiding role of semiotics to graphic design. The realistic value and the guidance to the designer's creative ideas, methods and norms.
【學(xué)位授予單位】：湖北美術(shù)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：J524

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前4條

1 李佳琳;導(dǎo)識(shí)系統(tǒng)設(shè)計(jì)與受眾認(rèn)知方式的關(guān)聯(lián)性研究[D];山東工藝美術(shù)學(xué)院;2012年

2 任盈盈;數(shù)碼攝影在平面設(shè)計(jì)中應(yīng)用的發(fā)展趨勢(shì)[D];西北大學(xué);2012年

3 田愛珍;基于統(tǒng)計(jì)學(xué)原理下的信息設(shè)計(jì)研究[D];中南大學(xué);2012年

4 王萌;上海世博會(huì)部分國(guó)家館標(biāo)志設(shè)計(jì)的解讀[D];南京藝術(shù)學(xué)院;2012年

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本文編號(hào)：1434738