蒙太奇在品牌視覺形象設(shè)計(jì)中的應(yīng)用
發(fā)布時(shí)間：2019-05-23 23:31
【摘要】：語言“蒙太奇”是法語"Montage"的音譯,最早為建筑名詞,被意為裝配構(gòu)成,后來被廣泛運(yùn)用到電影藝術(shù)領(lǐng)域中,著名電影導(dǎo)演普多夫金認(rèn)為蒙太奇在電影藝術(shù)中是一種組織、結(jié)合和配置的結(jié)構(gòu)方法。隨著對蒙太奇作為一種獨(dú)特的表現(xiàn)手段這種本質(zhì)的提取以及其對藝術(shù)領(lǐng)域的沖擊和影響,蒙太奇表現(xiàn)手段在視覺藝術(shù)領(lǐng)域中應(yīng)用范圍越來越廣。 在當(dāng)下的藝術(shù)領(lǐng)域中,展開研究蒙太奇語境下的品牌視覺形象設(shè)計(jì)研究并總結(jié)遵循應(yīng)用蒙太奇的價(jià)值規(guī)律,是為了更好地憑借蒙太奇這種表現(xiàn)手段對品牌視覺形象進(jìn)行高效的、更具感染力的傳播,依托蒙太奇這種獨(dú)特的表現(xiàn)手段來提升和塑造品牌視覺形象,嘗試對品牌視覺形象設(shè)計(jì)進(jìn)行深層次、創(chuàng)造性的、有意義的應(yīng)用研究,引發(fā)深思,分析,見解和共鳴,以完成人們對品牌的認(rèn)知并記憶。在品牌視覺形象設(shè)計(jì)中提出蒙太奇這種表現(xiàn)手法的應(yīng)用也進(jìn)一步的潤色了設(shè)計(jì)語言,并為視覺形象設(shè)計(jì)明確一個(gè)新視點(diǎn),做一種新嘗試。 結(jié)合分析品牌與蒙太奇的關(guān)系、蒙太奇在品牌視覺形象設(shè)計(jì)中的應(yīng)用以及其在品牌視覺形象設(shè)計(jì)中的藝術(shù)價(jià)值等方面,加深理解和重視蒙太奇表現(xiàn)手段在品牌視覺形象塑造中的作用,同時(shí)為品牌視覺形象設(shè)計(jì)的提升帶來新的契機(jī)。
[Abstract]:The language "montage" is the transliteration of French "Montage". It was originally a architectural noun and was meant to be assembled. It was later widely used in the field of film art. Pudofkin, a famous film director, believes that montage is an organization in film art. The structural method of combining and configuring. With the extraction of the essence of montage as a unique means of expression and its impact and influence on the field of art, montage expression is more and more widely used in the field of visual art. In the current field of art, the research on brand visual image design in the context of montage is carried out and the application of montage is followed in order to better rely on montage as a means of expression to carry out efficient brand visual image. More contagious communication, relying on montage as a unique means of expression to enhance and shape the brand visual image, try to carry out deep, creative and meaningful application research on the brand visual image design, lead to deep thinking and analysis. Opinion and resonance, in order to complete people's recognition and memory of the brand. In the brand visual image design, the application of montage is further embellished, and a new point of view is made for the visual image design, and a new attempt is made. Combined with the analysis of the relationship between brand and montage, the application of montage in brand visual image design and its artistic value in brand visual image design, etc. Deepen understanding and attach importance to the role of montage in brand visual image shaping, and bring new opportunities for the promotion of brand visual image design.
【學(xué)位授予單位】：青島大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：J932;J524
本文編號：2484338
[Abstract]:The language "montage" is the transliteration of French "Montage". It was originally a architectural noun and was meant to be assembled. It was later widely used in the field of film art. Pudofkin, a famous film director, believes that montage is an organization in film art. The structural method of combining and configuring. With the extraction of the essence of montage as a unique means of expression and its impact and influence on the field of art, montage expression is more and more widely used in the field of visual art. In the current field of art, the research on brand visual image design in the context of montage is carried out and the application of montage is followed in order to better rely on montage as a means of expression to carry out efficient brand visual image. More contagious communication, relying on montage as a unique means of expression to enhance and shape the brand visual image, try to carry out deep, creative and meaningful application research on the brand visual image design, lead to deep thinking and analysis. Opinion and resonance, in order to complete people's recognition and memory of the brand. In the brand visual image design, the application of montage is further embellished, and a new point of view is made for the visual image design, and a new attempt is made. Combined with the analysis of the relationship between brand and montage, the application of montage in brand visual image design and its artistic value in brand visual image design, etc. Deepen understanding and attach importance to the role of montage in brand visual image shaping, and bring new opportunities for the promotion of brand visual image design.
【學(xué)位授予單位】：青島大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：J932;J524
【參考文獻(xiàn)】
相關(guān)期刊論文 前1條
1 讓·米特里 ,崔君衍 ,徐昭;蒙太奇的心理學(xué)[J];電影藝術(shù)譯叢;1980年03期
，本文編號：2484338
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