【摘要】：伴隨著互聯(lián)網技術、通信技術、數(shù)字技術的應運而生,新媒體成功迅速的發(fā)展成為一個多樣化、生動性、普遍性的藝術載體。當今社會,新媒體技術已廣泛滲透到電影、電視等藝術形態(tài)中,在很大程度上刺激了受眾感官,受眾不斷提升的話語權利使新媒體環(huán)境下的視覺表達的方式發(fā)生了變化。新媒體環(huán)境下的電影、電視開始呈現(xiàn)出新的創(chuàng)作特征。新媒體作為承載信息的載體,以文字、圖像、材料、色彩、肌理、氣味、溫度、音效等多種表達形式通過某種或多種媒介傳遞其主題、情感。電影作為受眾喜聞樂見的藝術形式,在新媒體的應用方面表現(xiàn)尤為明顯。技術的變革推動著藝術表現(xiàn)形式和方式的革新,藝術形態(tài)的多樣化及受眾訴求也影響著其視覺表達的方式。本文選取2000年以后的電影片頭這一藝術元素,對其在新媒體環(huán)境下的藝術表現(xiàn)同之前的片頭表現(xiàn)、國內外經典電影片頭、新媒體與傳統(tǒng)媒體及兩種環(huán)境下電影片頭的視覺表達方式進行了縱向比較分析；按電影類型分類,不同類型電影片頭的視覺表達進行橫向比較分析。視覺表達,是人們動用視覺器官和聽覺器官借助媒介產生的特定視覺語言來進行的信息的傳遞、文化的宣揚和情感的交流,如果說電影是一個“文本”,這個文本能更好的生成理念,受眾能夠最大程度的解讀這個理念并在一定程度上對理念進行實踐。相對于傳統(tǒng)媒體的視覺表達效果,新媒體背景下,視覺表達從注重文字、圖像、聲音、動畫、色彩等具體的元素的同時,更傾向對于特定文本的意識形態(tài)領域的表達,其更具藝術性和思想性。本文運用文獻分析法、內容分析法、案例分析法,從橫向和縱向對新媒體環(huán)境下的電影片頭視覺效果進行分析,從電影片頭的元素、視覺表達手法、在具體類型電影中的應用等方面對其視覺表達效果全面“剖析”。
[Abstract]:With the emergence of Internet technology, communication technology and digital technology, the new media has developed into a diversified, dynamic and universal art carrier. In today's society, new media technology has been widely infiltrated into the art forms such as film and television, which to a great extent stimulate the sensuality of the audience, and the way of visual expression in the new media environment has been changed because of the rising discourse right of the audience. Under the new media environment the movie, the television began to present the new creation characteristic. As a carrier of information, the new media conveys its theme and emotion through a variety of media, such as text, image, material, color, texture, smell, temperature, sound effect and so on. As a popular form of art, film is especially obvious in the application of new media. The change of technology promotes the innovation of art form and way, and the variety of art form and the appeal of audience also influence the way of visual expression. This paper selects the art element of the film beginning after 2000, and compares its artistic performance in the new media environment with that of the previous film. The new media is compared with the traditional media and the two environments, and the visual expression of different types of film heads is compared and analyzed horizontally according to the classification of the film types. Visual expression is the transmission of information, the promotion of culture and the exchange of emotions by means of the specific visual language produced by the media with the help of the visual and auditory organs. If the film is a "text", This text can produce the idea better, the audience can interpret this idea to the greatest extent and to some extent carry on the practice to the idea. Compared with the visual expression effect of the traditional media, under the new media background, the visual expression is more inclined to express the ideological field of the specific text, while paying attention to the specific elements such as text, image, sound, animation, color, etc. It is more artistic and ideological. This article uses the literature analysis method, the content analysis method, the case analysis method, carries on the analysis from the horizontal and the longitudinal to the new media environment the visual effect under the new media environment, from the movie beginning element, the visual expression technique, In the specific types of film applications and other aspects of its visual expression effect comprehensive "analysis".
【學位授予單位】：太原理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：J905

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本文編號：2178875