本文選題：新媒體　切入點(diǎn)：微電影　出處：《云南師范大學(xué)》2015年碩士論文

【摘要】：伴隨新媒體信息化時(shí)代的到來,數(shù)字化技術(shù)的不斷創(chuàng)新與發(fā)展。人們的生活方式和思維理念正在發(fā)生潛移默化的改變,網(wǎng)絡(luò)化和碎片化的信息傳播方式越來越被人們所認(rèn)可。廣泛便捷的傳播媒介、隨處可見的移動(dòng)網(wǎng)絡(luò)媒體讓每個(gè)人都成為信息傳播的主體,使得人們進(jìn)入“自媒體”時(shí)代。在此環(huán)境背景下,微電影這一新的電影形態(tài)應(yīng)運(yùn)而生并憑借“微”的獨(dú)特優(yōu)勢(shì)——微投資、微時(shí)長(zhǎng)、微周期,以一種嶄新的姿態(tài)站在時(shí)代的前沿。當(dāng)今人們生活在一個(gè)“微”的新媒體環(huán)境下,微博,微信,微小說等都已經(jīng)成為人們生活的一部分。微電影作為新媒體時(shí)代的新型影視形態(tài),自2010年12月,由吳彥祖出演、好萊塢創(chuàng)作班底與豪華品牌汽車凱迪拉克聯(lián)合推出的第一部微電影《一觸即發(fā)》上映以來就成為人們關(guān)注的焦點(diǎn)。發(fā)展至今,微電影更是憑借新媒體技術(shù)的不斷更新、極具時(shí)效性的網(wǎng)絡(luò)傳播模式、豐富多樣的傳播媒介以及自身獨(dú)特的“微”優(yōu)勢(shì),成為受眾,影視制作團(tuán)體以及商業(yè)資本的關(guān)注對(duì)象,在新媒體時(shí)代下引起一場(chǎng)“微”革命。在這些積極正面影響的背后,微電影在發(fā)展中也暴露出了種種問題,類型雜亂,制作水平低下、內(nèi)容質(zhì)量參差不齊、盈利營(yíng)銷模式單一等都在制約著微電影的持續(xù)發(fā)展。如何保持微電影“草根化”“平民化”特征使其作品更加豐富多樣的同時(shí),又能使其向著品牌化和產(chǎn)業(yè)化邁進(jìn)從而打造精品微電影,是當(dāng)今微電影必須要重視的一大課題,這將是一個(gè)長(zhǎng)期探索和磨合過程。本論文就微電影、新媒體的定義以及特點(diǎn)等方面進(jìn)行全面分析,并且結(jié)合微電影的制作方式、營(yíng)銷渠道、商業(yè)運(yùn)作模式、傳播形式、傳播媒介等方面探究新媒體與微電影相互關(guān)系。同時(shí),深入淺出的分析了在新媒體的特殊語境下,微電影的傳播特征與審美特征。最后,本文對(duì)新媒體語境下微電影當(dāng)前的生存現(xiàn)狀和未來發(fā)展態(tài)勢(shì)進(jìn)行探討研究并對(duì)微電影未來的發(fā)展提出了一些發(fā)展策略與方法。
[Abstract]:With the arrival of the new media information age, the constant innovation and development of digital technology, people's way of life and thinking ideas are changing imperceptibly. Network and fragmentation of information dissemination methods are more and more recognized by people. Extensive and convenient media, mobile network media everywhere make everyone become the main body of information dissemination. It makes people enter the era of "self-media". In this context, micro-film, as a new film form, emerges as the times require and relies on the unique advantage of micro-investment, micro-investment, micro-time, micro-cycle. Stand at the forefront of the times with a brand new attitude. Today people live in a "micro" new media environment, Weibo, WeChat, Microfictions have become a part of people's lives. As a new form of film and television in the new media era, microfilms have been starred by Wu Yanzu since December 2010. Since the release of the first micro-film, "hair-trigger", which was jointly released by Hollywood creative team and luxury car Cadillac, it has become the focus of attention. Until now, microfilms have been constantly updated with new media technology. The most timely network communication mode, rich and diverse media and its own unique "micro-" advantages, become the audience, film and television production groups and commercial capital of the object of concern, In the era of new media, there was a "micro" revolution. Behind these positive and positive effects, microfilms also exposed various problems in the development of microfilms, such as various types, low levels of production, and uneven quality of content. The single profit marketing mode is restricting the sustainable development of micro film. How to keep the feature of "grass root" and "civilian" make its works richer and more diverse, at the same time, It is an important subject that must be paid attention to in today's micro-film, which will be a long-term exploration and running-in process. The definition and characteristics of new media are comprehensively analyzed, and the relationship between new media and microfilm is explored in the aspects of production mode, marketing channel, business operation mode, communication form, media and so on. In the special context of new media, the spread and aesthetic characteristics of micro-film are analyzed. This paper probes into the present living situation and future development situation of micro film in the context of new media and puts forward some development strategies and methods for the future development of micro film.
【學(xué)位授予單位】：云南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：J905

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本文編號(hào)：1660146