本文關(guān)鍵詞： 國(guó)產(chǎn)電視劇 對(duì)外傳播 現(xiàn)存問題 解決思路　出處：《南昌大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來，隨著我國(guó)文化“走出去”事業(yè)發(fā)展得如火如荼，越來越多國(guó)產(chǎn)電視劇沖出國(guó)門，走向世界，被越來越多的世界觀眾所接受。本文欲討論的話題便是國(guó)產(chǎn)電視劇的對(duì)外傳播問題。首先需申明一點(diǎn)，本文所討論的國(guó)產(chǎn)電視劇，指的是除我國(guó)港澳臺(tái)地區(qū)之外的大陸地區(qū)所生產(chǎn)的電視劇。 毋庸置疑，，與半個(gè)世紀(jì)前的中國(guó)相比，如今的中國(guó)國(guó)產(chǎn)電視劇的對(duì)外傳播取得了較好的成績(jī)。電視劇的傳播范圍已由港臺(tái)、東南亞延伸至歐美、非洲等地，電視劇傳播類型也日益豐富，規(guī)模日益壯大。但是與美國(guó)、韓國(guó)等電視劇相比，我國(guó)電視劇在國(guó)際上的影響力仍相形見絀。針對(duì)這一問題，筆者按照最傳統(tǒng)的提出問題、發(fā)現(xiàn)問題、解決問題的思路而展開話題討論。首先，介紹了選題來源、選題意義，國(guó)內(nèi)外研究綜述及本文所主要采用的研究方法。其次，介紹國(guó)產(chǎn)電視劇的對(duì)外傳播現(xiàn)狀，分別介紹了發(fā)展歷史，傳播題材、渠道、規(guī)模與數(shù)量等問題。隨后，進(jìn)一步介紹發(fā)展過程中存在的主要問題，從電視劇自身而言質(zhì)量不佳，從整個(gè)行業(yè)而言未形成合理商業(yè)體系，最后從國(guó)家層面而言，國(guó)產(chǎn)電視劇未形成強(qiáng)大的品牌影響力。在提出上述問題的基礎(chǔ)上，相對(duì)應(yīng)地提出解決思路，如電視劇提高質(zhì)量、建立商業(yè)體系、樹立國(guó)家品牌形象、延伸電視劇產(chǎn)業(yè)鏈等。 我國(guó)電視劇有著龐大的劇產(chǎn)量，在國(guó)內(nèi)外有著廣闊的受眾市場(chǎng)，國(guó)產(chǎn)電視劇本應(yīng)有著美好的發(fā)展前景。但在種種因素影響之下，電視劇對(duì)外傳播效果不盡人意。目前我國(guó)已經(jīng)是一個(gè)電視劇生產(chǎn)大國(guó)，卻遠(yuǎn)不是一個(gè)電視劇生產(chǎn)強(qiáng)國(guó)。面對(duì)現(xiàn)狀，消極應(yīng)對(duì)并不是辦法。我們?cè)撟龅氖亲屑?xì)分析問題、并有的放矢的解決問題。相信若能有效解決相應(yīng)問題，國(guó)產(chǎn)電視劇在海外的影響力必將得到大幅提升。
[Abstract]:In recent years, as the cause of "going out" in our country has developed in full swing, more and more domestic TV dramas have rushed out of the country to the world. It is accepted by more and more world audiences. The topic to be discussed in this paper is the issue of the dissemination of domestic TV dramas. First of all, it should be stated that the domestic TV dramas discussed in this article, It refers to the TV dramas produced by the mainland in addition to the Hong Kong, Macao and Taiwan areas of our country. There is no doubt that compared with China half a century ago, Chinese domestic TV dramas have achieved better results in their external dissemination. The dissemination of TV dramas has been extended from Hong Kong to Taiwan and Southeast Asia to places such as Europe, America, Africa, and so on. TV dramas are becoming increasingly rich in types of communication and growing in scale. However, compared with TV dramas such as the United States and South Korea, the influence of Chinese TV dramas in the international arena is still dwarfed. In view of this problem, the author puts forward questions according to the most traditional ones. First of all, it introduces the source of the topic, the significance of the topic, the domestic and foreign research review and the main research methods adopted in this paper. Secondly, it introduces the current situation of the dissemination of domestic TV dramas to the outside world. Then, the main problems in the process of development are introduced, such as the history of development, the subject matter of communication, channels, scale and quantity. Then, the main problems in the process of development are further introduced, and the quality of the TV series itself is not good. The whole industry has not formed a reasonable commercial system, and finally, at the national level, domestic TV dramas have not formed a strong brand influence. On the basis of raising the above questions, the corresponding solutions, such as improving the quality of TV dramas, are put forward. Establish commercial system, establish national brand image, extend TV series industry chain and so on. Chinese TV dramas have a huge production of dramas and have a broad audience market at home and abroad. Domestic TV dramas should have a bright development prospect. But under the influence of various factors, The effect of teleplay dissemination abroad is unsatisfactory. At present, our country is already a big producer of TV series, but it is far from a powerful country in the production of TV dramas. Facing the present situation, negative response is not the way. What we should do is to analyze the problem carefully. I believe that if we can effectively solve the corresponding problems, the influence of domestic TV dramas will be greatly enhanced overseas.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：J905

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