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  本文關(guān)鍵詞：趙寶剛青春偶像劇的傳播及其解讀　出處：《吉林大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 趙寶剛 偶像劇 國產(chǎn) 青春

【摘要】：九十年代后期，日本、韓國和臺灣的青春偶像劇大量涌入中國，在中國的青春偶像劇市場形成三足鼎立的局勢，而國產(chǎn)青春偶像劇由于情節(jié)取材范圍狹窄，模仿日韓痕跡明顯，情節(jié)設(shè)置脫離現(xiàn)實(shí)等原因，日益淡出主流電視劇市場。2007年《奮斗》橫空出世，讓國產(chǎn)青春偶像劇重新回到人們的視野中，隨后的《我的青春誰做主》和《北京青年》再次讓國產(chǎn)青春偶像劇火爆熒屏。然而，在這“火爆”的背后我們看到的是趙寶剛導(dǎo)演獨(dú)特的青春偶像劇制作模式。本文結(jié)合趙寶剛導(dǎo)演的“青春三部曲”對趙氏青春偶像劇進(jìn)行分析，概括其流行傳播背后的深層原因，對受眾進(jìn)行綜合比對和分析，總結(jié)出適合國產(chǎn)青春偶像劇發(fā)展的模式。 第一章對青春偶像劇的全貌進(jìn)行系統(tǒng)的梳理，首先對其概念進(jìn)行界定，其次按照題材內(nèi)容和所反映的年代對國產(chǎn)青春偶像劇進(jìn)行分類，然后總結(jié)國產(chǎn)青春偶像劇的現(xiàn)狀，，最后提出趙氏青春偶像劇的與眾不同之處。 第二章通過對趙寶剛青春偶像劇流行傳播的深入分析，總結(jié)出其流行的原因。其一為主流文化融合于大眾文化之中，突出反映社會現(xiàn)實(shí)問題；其二為對努力拼搏、實(shí)現(xiàn)夢想、崇尚個性、追求自我、超越現(xiàn)狀、青春無畏等價值觀念的重構(gòu)；其三為對偶像明星，個性語言，多變風(fēng)格以及某些概念重新詮釋等青春元素的廣泛傳播。 第三章對趙寶剛“青春三部曲”的受眾進(jìn)行深入的解析，從受眾優(yōu)勢解讀、協(xié)商解讀和對抗解讀的三種不同立場，使用與滿足理論的實(shí)踐，涵化理論的應(yīng)用三方面，表述趙氏青春偶像劇對受眾日常生活方方面面的影響。 第四章從明確定位目標(biāo)受眾，擴(kuò)展題材范圍，擴(kuò)大受眾群體；還原劇本創(chuàng)作，提高制作水準(zhǔn)；堅(jiān)持本土化道路，構(gòu)建“本土化”品牌和合理運(yùn)用植入式廣告，擴(kuò)大電視劇收益四個方面提出對國產(chǎn)青春偶像劇的借鑒意義。 本文的研究具有較強(qiáng)的實(shí)踐性，希望能對我國青春偶像劇的發(fā)展有所借鑒，有所益處。
[Abstract]:In 90s, Japan, South Korea and Taiwan into China a large number of youth idol drama market in China to form a three-legged situation, and domestic youth idol drama due to the narrow scope of the plot. Imitating the traces of Japan and South Korea obviously, the plot set out from reality and other reasons, increasingly fade out of the mainstream TV market. 2007, "struggle" emerged in the air, so that domestic youth idol drama back to the people's vision. Then "my Youth who decides" and "Beijing Youth" once again made the domestic youth idol drama hot screen. However. Behind this "hot" we see is Zhao Baogang director's unique youth idol drama production model. This article combined with Zhao Baogang's "youth trilogy" to analyze Zhao's youth idol drama. This paper summarizes the deep reasons behind the popular communication, compares and analyzes the audience synthetically, and sums up the suitable development mode of the domestic youth idol drama. The first chapter systematically combs the whole picture of the youth idol drama, firstly defines its concept, and secondly classifies the domestic youth idol drama according to the theme content and the reflected age. Then summarizes the present situation of domestic youth idol drama, and finally puts forward the distinctive features of Zhao's youth idol drama. The second chapter through the in-depth analysis of Zhao Baogang youth idol drama popular dissemination, summed up the reasons for its popularity. First, mainstream culture is integrated into popular culture, highlighting the social reality; The second is the reconstruction of values such as striving hard, realizing dreams, advocating individuality, pursuing self, surpassing the present situation and youth fearlessness. The third is the wide spread of the elements of youth, such as idolatry, personality language, changing style and reinterpretation of some concepts. The third chapter analyzes the audience of Zhao Baogang's "Youth Trilogy" deeply, from the audience advantage interpretation, negotiation interpretation and confrontation interpretation of three different positions, the use and satisfaction of the theory of practice. The application of acculturation theory illustrates the influence of Zhao's youth idol drama on every aspect of the audience's daily life. Chapter 4th from the clear positioning of the target audience, expand the scope of the subject matter, expand the audience group; Restore the script creation, improve the production level; Adhere to the localization road, construct the brand of "localization", make use of the implantable advertisement rationally, enlarge the income of TV series, and put forward the reference significance to the domestic youth idol drama. The research of this paper has strong practicality, hoping to draw lessons from and benefit the development of youth idol drama in our country.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：J905

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本文編號：1405283