從中西茶文化差異看商務(wù)英語教學(xué)中跨文化交際能力的培養(yǎng)
發(fā)布時(shí)間:2019-06-05 14:15
【摘要】:受到地域環(huán)境,民族文化等各方面的差異,中西方茶文化之間也存在明顯差異。隨著中國經(jīng)濟(jì)與文化實(shí)力的提升,與其他國家的經(jīng)濟(jì)貿(mào)易往來也更加頻繁,此時(shí),我們應(yīng)該充分借助茶文化這個(gè)有力平臺,以中西茶文化差異為視角,大力培養(yǎng)具備跨文化交際能力的商務(wù)英語人才,以此推進(jìn)我國國際貿(mào)易的發(fā)展,以及文化軟實(shí)力的提升。
[Abstract]:Due to the differences in regional environment, national culture and other aspects, there are also obvious differences between Chinese and western tea culture. With the improvement of China's economic and cultural strength, economic and trade exchanges with other countries are also more frequent. At this time, we should make full use of tea culture as a powerful platform, from the perspective of the differences between Chinese and Western tea culture. In order to promote the development of international trade and the promotion of cultural soft power, we should vigorously train business English talents with cross-cultural communicative competence.
【作者單位】: 鹽城工業(yè)職業(yè)技術(shù)學(xué)院素質(zhì)教育中心;
【分類號】:F710-4;H319.3;TS971
,
本文編號:2493588
[Abstract]:Due to the differences in regional environment, national culture and other aspects, there are also obvious differences between Chinese and western tea culture. With the improvement of China's economic and cultural strength, economic and trade exchanges with other countries are also more frequent. At this time, we should make full use of tea culture as a powerful platform, from the perspective of the differences between Chinese and Western tea culture. In order to promote the development of international trade and the promotion of cultural soft power, we should vigorously train business English talents with cross-cultural communicative competence.
【作者單位】: 鹽城工業(yè)職業(yè)技術(shù)學(xué)院素質(zhì)教育中心;
【分類號】:F710-4;H319.3;TS971
,
本文編號:2493588
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