發(fā)布時(shí)間：2018-06-28 10:18

  本文選題：多模態(tài)話語 + 奧運(yùn)會(huì)宣傳片��； 參考：《江蘇科技大學(xué)》2017年碩士論文

【摘要】：多模態(tài)話語分析已被廣泛的應(yīng)用到多個(gè)領(lǐng)域進(jìn)行意義的構(gòu)建。本文旨在研究視覺模態(tài)和言語模態(tài)是如何在北京2022年冬奧會(huì)宣傳片中實(shí)現(xiàn)再現(xiàn)意義、互動(dòng)意義和構(gòu)圖意義以及概念功能、人際功能和文本功能;以及在這些視頻中視覺模態(tài)和言語模態(tài)是如何共同構(gòu)建來實(shí)現(xiàn)完整意義的。本研究選取國際奧委會(huì)第128屆于2015年7月31日在馬來西亞吉隆坡全會(huì)上中國代表團(tuán)陳述中播放的視頻中的178張圖像和25個(gè)句子作為研究數(shù)據(jù)。以韓禮德的系統(tǒng)功能語法、Kress和van Leeuwen的視覺語法、Barthes的圖文關(guān)系分類為研究框架。采用定量和定性的研究對意義和元語言功能的分布進(jìn)行了研究,并對每個(gè)意義和每個(gè)元功能進(jìn)行具體分析。研究發(fā)現(xiàn)主要有以下幾點(diǎn):首先,敘事過程中行為過程、環(huán)境過程和言語過程占據(jù)的比例最多,這符合了這些視頻的運(yùn)動(dòng)主題;在概念過程中象征性圖象最多,其次是分析性圖象,最后是分類型圖象,說明在這些視頻中出現(xiàn)了大量的關(guān)于中國歷史文化的元素。在互動(dòng)意義的接觸圖像中大量的提供型、個(gè)人距離和社會(huì)距離與客觀態(tài)度表明這些視頻在提供真實(shí)客觀的信息以拉近與觀眾的距離。在構(gòu)圖意義的信息值中中心邊緣結(jié)構(gòu)型圖象最多,其次是左右結(jié)構(gòu),最少的是上下結(jié)構(gòu)。由于顯著性和信息值息息相關(guān),可見最關(guān)鍵的信息一般是放在圖象的中心,其次放在右側(cè)或者上方。在取景過程中各個(gè)元素相互連接型圖象多于元素分離型圖像,表明這些圖像中的大多數(shù)元素旨在共同來表達(dá)一個(gè)完整意義的占多數(shù),而各元素分離表達(dá)不同意義的占少數(shù)。其次,視頻中言語模態(tài)全部是物質(zhì)過程、存在過程和行為過程,符合這些視頻運(yùn)動(dòng)的主題。在人際功能中一般現(xiàn)在時(shí)和一般將來時(shí)在文本中占絕大多數(shù),說明這些視頻中言語模態(tài)多數(shù)是在描繪已存在的事實(shí)和對將來做出的承諾。文本功能中多數(shù)言語模態(tài)采用的是非標(biāo)記法來直接傳遞給觀眾容易理解的信息,為數(shù)不多的標(biāo)記法的句子在強(qiáng)調(diào)一些關(guān)于地點(diǎn)的信息。最后,在圖文關(guān)系研究中幾乎一半的視覺模態(tài)沒有言語模態(tài)的支持,在剩下的一半圖象中大多數(shù)的圖文關(guān)系有接遞、錨定和說明,這說明視覺模態(tài)扮演了更為重要的角色,但言語模態(tài)在提供更為直接和整合性信息中也是必不可少的。希望本論文可以幫助讀者更深層次理解宣傳片;為研究者提供一個(gè)新的言語模態(tài)與視覺模態(tài)相結(jié)合的研究視角去研究宣傳片。
[Abstract]:Multimodal discourse analysis has been widely used in many fields to construct meaning. And how the visual mode and the speech mode are constructed together to achieve the complete meaning in these videos. This study selected 178 images and 25 sentences from the video played by the Chinese delegation at the 128th session of the International Olympic Committee (IOC) in Kuala Lumpur, Malaysia on July 31, 2015. The research frame is based on Halliday's systematic functional grammar and van Leeuwen's visual grammar. Quantitative and qualitative studies are used to study the distribution of the functions of meaning and meta-language, and the specific analysis of each meaning and metafunctions is carried out. The main findings of the study are as follows: firstly, in the narrative process, the behavior is the process, the environmental process and the speech process occupy the most proportion, which accords with the motion theme of these videos, and the symbolic image is the most in the conceptual process. The second is analytical image, and the last is classified image, which shows that there are a lot of elements about Chinese history and culture in these videos. In the interactive contact images, a large number of offers, personal distance and social distance and objective attitude show that these videos provide real and objective information in order to close the distance from the audience. The edge structure image of the information center of the composition meaning is the most, followed by the left and right structure, the least is the upper and lower structure. Because the significance is closely related to the information value, the most important information is usually placed in the center of the image, followed by the right side or the top. Secondly, the speech modes in video are all physical processes, existential processes and behavioral processes, which accord with the theme of these video movements. The general present tense and the general future tense account for the majority of the text in the interpersonal function. It shows that most of the speech modes in these videos are depicting the existing facts and the promise to the future. Most of the speech modes in the text function use the non-mark method to convey the information easily understood by the audience directly, and the few tagged sentences emphasize some information about the place. Finally, almost half of the visual modes are not supported by speech modes in the study of graphic and text relations. In the remaining half of the images, most of the graphic and textual relationships are received, anchored and explained, which shows that visual modes play a more important role. But speech modes are also essential in providing more direct and integrated information. It is hoped that this thesis can help readers to understand the propaganda film at a deeper level and provide researchers with a new perspective on the combination of speech mode and visual mode to study the propaganda film.
【學(xué)位授予單位】：江蘇科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：H313

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