本文選題：序言 + 學(xué)術(shù)著作�。� 參考：《南昌大學(xué)》2017年碩士論文

【摘要】：序言,作為學(xué)術(shù)著作的重要組成部分之一,不僅是結(jié)構(gòu)上的需要,更是推銷書籍的平臺。這種推銷本質(zhì)上是一種勸說行為,意在說服讀者購買書籍。然而,限于“作者”身份和學(xué)術(shù)語域的限制,作者不宜在序言中過分贊美書籍,否則既顯得自負(fù),又有違學(xué)術(shù)語篇客觀、正式的特點。因此,作者序言需要更多修辭策略以達(dá)到勸說目的。目前,不少學(xué)者已經(jīng)注意到序言的勸說性,但真正針對序言勸說功能進(jìn)行的深入研究并不多見。另一方面,古典修辭學(xué)的代表人物亞里士多德提出修辭訴諸理論,從理性、人品、情感訴諸三個方面考察勸說行為,對勸說性語篇具有強(qiáng)大解釋力。基于以上,本文從修辭視角,以修辭訴諸理論為基礎(chǔ),從理性、人品、情感三個維度考察作者序言的勸說策略。本文的語料來源為三十篇2011至2015年的英語學(xué)術(shù)著作序言,著作均出自Springer或Palgrave Macmillan出版社,涉及人文科學(xué)、社會科學(xué)和自然科學(xué)領(lǐng)域,以語言學(xué)、經(jīng)濟(jì)學(xué)、天文學(xué)為代表,每個學(xué)科各十篇。本文采取定性和定量研究相結(jié)合的方法,以定性方法為主,針對一些語言形式的考察,用定量方法輔助。研究結(jié)果如下:第一,為成功勸說讀者,著作作者在理性、人品、情感訴諸三方面都運用了豐富的語言策略。第二,理性訴諸方面,有六大常見策略,即陳述意義、呈現(xiàn)觀點、解釋概念、運用數(shù)據(jù)和例子、標(biāo)明邏輯關(guān)系以及提出疑問。其中,呈現(xiàn)觀點、標(biāo)明邏輯關(guān)系、提出疑問為廣譜性策略,而在陳述意義、解釋概念、運用數(shù)據(jù)和例子中存在學(xué)科差異。第三,人品訴諸方面,存在六種策略,分別是描述研究過程、介紹經(jīng)歷、提供證明和支持、服務(wù)讀者、凸顯作者和選擇情態(tài)。三種學(xué)科在提供證明和支持、服務(wù)讀者、選擇情態(tài)方面存在一定不同。第四,情感訴諸方面,作者主要運用五種策略達(dá)到勸說目的,包括表達(dá)感謝、插入評價、運用增強(qiáng)語和減弱語、使用隱喻創(chuàng)造熟悉感、使用感嘆句表達(dá)難以置信。其中,學(xué)科差異存在于插入評價、使用隱喻兩方面。第五,序言的學(xué)科差異主要表現(xiàn)在作者使用策略時有不同的傾向:語言學(xué)序言傾向聯(lián)系生活、少用數(shù)據(jù)、借助引用;經(jīng)濟(jì)學(xué)序言傾向使用情態(tài)詞would和插入較多評價;天文學(xué)序言傾向訴諸大事件引出意義、迎合讀者、多概念解釋、多數(shù)據(jù)、多隱喻、少引用。同時,差異的產(chǎn)生主要因為學(xué)科特征不同。本文基于修辭訴諸理論,考察了作者如何通過理性、人品和情感訴諸實現(xiàn)勸說讀者的目的。其研究意義在于:第一,本研究證實了修辭訴諸理論對分析勸說性語篇的有效性;第二,擴(kuò)展了序言研究的范圍;第三,為序言撰寫提供思路,幫助增強(qiáng)序言的說服力。
[Abstract]:Preface, as an important part of academic works, is not only a structural need, but also a platform for promoting books. This marketing is essentially a persuasive act aimed at persuading readers to buy books. However, due to the limitation of "author" identity and academic register, the author should not praise the books too much in the preface, otherwise he is conceited and contrary to the objective and formal characteristics of academic discourse. Therefore, the preface of the author needs more rhetorical strategies to achieve the purpose of persuasion. At present, many scholars have paid attention to the persuasiveness of preface, but the deep research on the function of preface persuasion is rare. On the other hand, Aristotle, the representative of classical rhetoric, puts forward the theory of rhetorical appeal, which examines persuasion from three aspects: rationality, personality and emotional appeal, which has a strong explanatory power on persuasive discourse. Based on the rhetoric theory, this paper examines the persuasion strategy of the author from the three dimensions of rationality, personality and emotion. The source of this paper is a preface to 30 English academic works from 2011 to 2015, written by Springer or Palgrave Macmillan, covering the fields of the humanities, social sciences and natural sciences, represented by linguistics, economics, and astronomy. There are ten articles in each subject. This paper adopts the method of combining qualitative and quantitative research, which is mainly qualitative method, which is assisted by quantitative method for the investigation of some language forms. The results are as follows: first, in order to successfully persuade the readers, the authors have applied rich language strategies in three aspects: rationality, personality and emotional appeal. Second, there are six common strategies for rational appeal, namely, stating meaning, presenting opinions, explaining concepts, using data and examples, indicating logical relationships and asking questions. Among them, presenting the viewpoint, indicating the logical relation, putting forward the question is a broad-spectrum strategy, and there are some disciplinary differences in stating the meaning, explaining the concept, using the data and examples. Thirdly, there are six strategies for personality appeal, which are describing the research process, introducing the experience, providing proof and support, serving the reader, highlighting the author and choosing modality. The three disciplines are different in providing proof and support, serving readers and choosing modality. Fourthly, in the aspect of emotional appeal, the author mainly uses five strategies to achieve the purpose of persuasion, including expressing gratitude, inserting evaluation, using enhancement and weakening language, using metaphor to create familiarity, and using exclamatory sentences to express disbelief. Among them, the discipline difference lies in the insertion evaluation and the use of metaphor. Fifth, the disciplinary differences in preface are mainly manifested in the different tendencies of the author in using strategies: the preface of linguistics tends to relate to life, to use less data, to use citation, and the preface of economics tends to use the modal word would and insert more evaluation; The preface of astronomy tends to appeal to great events to elicit meaning, to appeal to readers, to interpret more concepts, to have more data, to use more metaphors, and to cite less. At the same time, the difference is mainly due to the different characteristics of the subject. Based on the theory of rhetorical appeal, this paper examines how the author achieves the purpose of persuading readers through reason, personality and emotional appeal. The significance of the study is as follows: first, this study verifies the validity of rhetorical appeal theory in analyzing persuasive discourse; second, it expands the scope of preface research; third, it provides ideas for preface writing and helps to strengthen the persuasiveness of preface.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：H315

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本文編號：1996392