發(fā)布時間：2018-04-16 13:29

  本文選題：企業(yè) + 風險話語��； 參考：《同濟大學學報(社會科學版)》2017年04期

【摘要】：文章以批判話語分析和評價的相關(guān)理論為基礎(chǔ),以匯豐控股2007年風險話語為語料,根據(jù)Fairclough(2003)的三維分析模型,從批判視角考察企業(yè)如何通過話語策略傳遞風險觀念,從而實現(xiàn)對讀者的操控。研究發(fā)現(xiàn),企業(yè)風險話語中使用消極"鑒賞標記詞"、"疾病"隱喻、"risk of"消極語義韻評價企業(yè)所面臨的風險和風險狀況;使用積極"鑒賞標記詞"、積極"判別標記詞"、"risk management"積極語義韻評價企業(yè)的風險管理團隊、風險管理文化、風險行為等;使用"戰(zhàn)爭"隱喻、"地圖"隱喻表達對企業(yè)有能力控制風險、戰(zhàn)勝風險的信心。此外,企業(yè)環(huán)境和特征以及宏觀的社會經(jīng)濟和政治環(huán)境之間的相互作用會對企業(yè)風險話語產(chǎn)生影響。
[Abstract]:Based on the theory of critical discourse analysis and evaluation, taking the risk discourse of HSBC Holdings in 2007 as the corpus, and according to Fairclougher 2003), this paper examines how enterprises transmit risk concepts through discourse strategies from a critical perspective.In order to achieve the manipulation of the reader.The study found that negative "appreciation markers", "disease" metaphors and "risk of" negative semantic prosody are used in enterprise risk discourse to evaluate the risk and risk situation faced by enterprises;Using positive "appreciation mark word", positive "discriminant marker word" and "risk management" positive semantic rhyme to evaluate the risk management team, risk management culture, risk behavior and so on;Using "war" metaphor, "map" metaphorical expression has the confidence that the enterprise has the ability to control and overcome the risk.In addition, the interaction between the enterprise environment and its characteristics, as well as between the macro social economy and the political environment, will have an impact on the enterprise risk discourse.
【作者單位】： 對外經(jīng)濟貿(mào)易大學國際學院;
【基金】：教育部人文社科研究項目“英美總裁風險認知的評價話語特征研究”(項目編號:15YJC740038)
【分類號】：H313
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本文編號：1759162