本文選題：茶文化 + 對(duì)外傳播　； 參考：《福建茶葉》2017年07期

【摘要】：作為文化輸出的高層次人才梯隊(duì)之組成部分,大學(xué)層次的茶文化傳播是我國(guó)對(duì)外傳播茶文化的中流砥柱。這種文化對(duì)外傳播的特點(diǎn)決定了我們的大學(xué)英語語言實(shí)踐的培養(yǎng)應(yīng)當(dāng)著眼于一種國(guó)際化、戰(zhàn)略化、系統(tǒng)化的視角進(jìn)行創(chuàng)新。我國(guó)茶文化對(duì)外傳播的基本結(jié)構(gòu)有三:一是茶文化傳播的核心價(jià)值:重德明和;二是茶文化傳播的行為實(shí)踐:尊禮明義;三是茶文化傳播的外顯符號(hào):茶的器物。茶文化對(duì)外傳播中大學(xué)生英語語言實(shí)踐能力培養(yǎng)的基本原則包括以茶養(yǎng)智:兼顧茶文化知識(shí)的廣博與英語語言的深入原則;以茶明志:基于市場(chǎng)細(xì)分的翻譯人才培養(yǎng)原則;以茶踐履:英語語言人才培養(yǎng)的應(yīng)用原則。茶文化傳播中大學(xué)生英語語言實(shí)踐能力培養(yǎng)的基本模式有通識(shí)教育與博雅教育模式、商務(wù)交際與營(yíng)銷促進(jìn)模式、訂單式培養(yǎng)模式。
[Abstract]:As part of the cultural output of the high level talents echelon, tea culture communication university level is our country to spread tea culture. The cultural characteristics of mainstay of external communication determines the cultivation of College English language practice we should focus on the internationalization of a strategic, systematic, from the angle of the basic structure of innovation. Chinese tea culture international communication has three: one is the core value of tea culture: Deming and practice; two is the dissemination of tea culture: propriety is three Ming Yi tea culture spread; explicit symbol: tea utensils. The basic principles of Cultivating College Students' English language ability in intercultural communication in the tea in order to keep the principles of deep wisdom: tea tea culture a broad knowledge of the English language and the English language; tea Mingzhi: principles of market segmentation based on the cultivation of translation talents; tea practice: English language talent training should be The basic mode of training college students' English language practical ability is liberal education and liberal education, business communication and marketing promotion mode, order form training mode.

【作者單位】： 長(zhǎng)春金融高等專科學(xué)校;
【分類號(hào)】：H319.3;TS971

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