本文選題：國際貿(mào)易談判 + 茶葉企業(yè)��； 參考：《福建茶葉》2017年11期

【摘要】：隨著茶葉出口貿(mào)易的快速發(fā)展,大量的茶企業(yè)都開始邁向國際化的路線,國際商務(wù)往來也越來越頻繁。在對外茶葉貿(mào)易過程中就必然會和各個國家進行貿(mào)易談判。由于國際貿(mào)易談判與企業(yè)的國際發(fā)展戰(zhàn)略息息相關(guān),商務(wù)英語溝通技巧的好與壞直接關(guān)系著國際貿(mào)易談判的質(zhì)量高低。特別是對茶葉領(lǐng)域來說,其專業(yè)性比較高,涉及到的名詞非常多,一個英語非常嫻熟的人可能對茶葉領(lǐng)域的相關(guān)名詞也知道得不多,這就給茶葉國際貿(mào)易談判帶來諸多的困難。筆者在本文中總結(jié)了茶葉國際貿(mào)易談判中商務(wù)英語溝通中的一些技巧,這些商務(wù)英語溝通技巧的運用可以顯著提升在溝通中談判者的主動性,不至于在貿(mào)易談判中因為英語語言問題吃虧。因此,相關(guān)的政府官員應(yīng)當(dāng)努力的學(xué)習(xí)此類商務(wù)英語溝通技巧,使我國的茶企業(yè)的國際戰(zhàn)略進行的更加順暢,不斷地積累名譽與利益。我國的茶企業(yè)對外貿(mào)易人員也應(yīng)當(dāng)進一步的加深茶葉知識與商務(wù)英語水平,提升貿(mào)易成功率,不斷加強英語溝通技巧。
[Abstract]:With the rapid development of tea export trade, a large number of tea enterprises began to internationalize, and international business exchanges became more and more frequent.In the process of tea trade with foreign countries, it is inevitable to conduct trade negotiations with various countries.Since international trade negotiations are closely related to the international development strategies of enterprises, the quality of international trade negotiations is directly related to the good or bad communication skills of business English.Especially in the field of tea, it is highly professional and involves a lot of nouns. A person who is very proficient in English may not know much about the relevant terms in the field of tea, which brings many difficulties to the international trade negotiation of tea.In this paper, the author summarizes some techniques of business English communication in tea international trade negotiations. The use of these business English communication skills can significantly enhance the initiative of negotiators in the process of communication.Not to suffer from English language problems in trade negotiations.Therefore, the relevant government officials should try their best to learn the communication skills of this kind of business English so as to make the international strategy of tea enterprises in our country more smooth and accumulate reputation and benefit constantly.The foreign trade personnel of tea enterprises in China should further deepen their knowledge of tea and business English, improve the success rate of trade, and strengthen their English communication skills.
【作者單位】： 陜西國際商貿(mào)學(xué)院基礎(chǔ)課部;
【分類號】：F710-4;H319

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