本文關鍵詞：目的論視角下的茶葉企業(yè)對外宣傳資料英譯研究　出處：《福建茶葉》2017年05期 　論文類型：期刊論文

  更多相關文章： 目的論 茶葉企業(yè) 外宣資料 英譯

【摘要】：世界經(jīng)濟一體化促進了中國經(jīng)濟發(fā)展,在中國,越來越多的茶葉企業(yè)也開始擴大發(fā)展,積極開發(fā)國外市場。各個企業(yè)將品牌以獨立的方式出口各個國家,面對該情況,需要良好的對外宣傳措施,從而提高茶企業(yè)世界影響力,提高企業(yè)的經(jīng)濟效益,從企業(yè)的海外知名度出發(fā),如何對外茶葉資料英譯工作做好。本文結合德國功能學派的目的論翻譯內(nèi)容,對中國茶葉企業(yè)對外交流與資料的宣傳進行幾點分析,同時也通過討論英譯過程國外企業(yè)以及群眾接受意識,并建立有效的翻譯策略。旨在明確茶企業(yè)對外宣傳的意義與積極作用,提高我國茶企業(yè)市場競爭力,促進我國經(jīng)濟全面發(fā)展。
[Abstract]:The integration of the world economy has promoted China's economic development. In China, more and more tea enterprises have begun to expand their development and actively develop foreign markets. In the face of this situation, we need good external publicity measures to improve the world influence of tea enterprises, improve the economic benefits of enterprises, starting from the overseas reputation of enterprises. This paper, based on the Skopos translation of German functional school, makes a few analysis on the communication and propaganda of Chinese tea enterprises. At the same time, by discussing the process of English translation, foreign enterprises and the masses' acceptance consciousness are discussed, and effective translation strategies are established. The purpose is to clarify the significance and positive role of tea enterprises' external propaganda, and to improve the market competitiveness of Chinese tea enterprises. To promote the overall economic development of our country.
【作者單位】： 中山大學南方學院;
【分類號】：H315.9
【正文快照】： 如今,企業(yè)的對外交流需要有效的翻譯資料輔助,從目的論視角分析,把茶葉宣傳放到合理位置,建立茶葉資源在目標中的地位與銷量,通過分析與經(jīng)驗總結,茶葉企業(yè)發(fā)展過程離不開有效的對外宣傳,宣傳資料英譯過程是提高企業(yè)競爭力的過程,針對目的論視角,如何解決英譯過程的問題,如何通，

本文編號：1359341