【摘要】：本文以波普藝術(shù)在藝術(shù)設(shè)計(jì)領(lǐng)域中占據(jù)的重要地位為寫(xiě)作導(dǎo)向,重點(diǎn)梳理了波普藝術(shù)的表現(xiàn)風(fēng)格與創(chuàng)作手法在現(xiàn)代藝術(shù)設(shè)計(jì)領(lǐng)域的新發(fā)展;并基于現(xiàn)當(dāng)代藝術(shù)設(shè)計(jì)作品中波普藝術(shù)風(fēng)格這一表現(xiàn)形式,探討了當(dāng)代多元文化語(yǔ)境下的受眾對(duì)于波普藝術(shù)流行文化的需求。波普藝術(shù)所呈現(xiàn)的大眾性、趣味性、商業(yè)性,使其既具有傳統(tǒng)藝術(shù)所尊崇的藝術(shù)審美性同時(shí)又具有迎合廣大普通消費(fèi)群眾的審美趣味;又因波普藝術(shù)的時(shí)代性、流行性使波普風(fēng)格的藝術(shù)設(shè)計(jì)必然會(huì)依托新媒體科學(xué)技術(shù)。而作為藝術(shù)設(shè)計(jì)重要門(mén)類的視覺(jué)傳達(dá)設(shè)計(jì)通過(guò)視覺(jué)媒介表現(xiàn)并將信息傳達(dá)給觀眾,更是體現(xiàn)著設(shè)計(jì)的時(shí)代特征與豐富內(nèi)涵。此次的畢業(yè)設(shè)計(jì)作品是對(duì)波普藝術(shù)風(fēng)格的數(shù)字化再設(shè)計(jì)實(shí)踐探索,也是對(duì)當(dāng)下設(shè)計(jì)流行趨勢(shì)的準(zhǔn)確把控:設(shè)計(jì)主體是喬治·莫蘭迪的靜物油畫(huà)作品,表現(xiàn)語(yǔ)言是波普藝術(shù)家慣用的高飽和度流行色和網(wǎng)點(diǎn)規(guī)律排列構(gòu)成,制作手法是依靠了新科學(xué)技術(shù)、新傳媒手段的Cinema 4D軟件制作,指導(dǎo)思想是設(shè)計(jì)需具備迎合消費(fèi)市場(chǎng)適應(yīng)社會(huì)的商業(yè)特性。互聯(lián)網(wǎng)時(shí)代,便于網(wǎng)絡(luò)傳播推廣的數(shù)碼軟件設(shè)計(jì)作品充滿朝氣,2017年的藝術(shù)設(shè)計(jì)流行趨勢(shì)均在本次設(shè)計(jì)作品中有集中體現(xiàn)。
[Abstract]:Based on the important position of pop art in the field of art design, this paper focuses on the new development of pop art in the field of modern art design. Based on the expression of pop art style in modern and contemporary art design works, this paper discusses the audience's demand for pop culture of pop art in the context of contemporary multiculturalism. The popular, interesting and commercial nature of pop art makes it have not only the aesthetic quality of art respected by traditional art, but also the aesthetic taste which caters to the masses of ordinary consumers, and because of the epochal nature of pop art, Popular pop style of art design will inevitably rely on new media science and technology. As an important category of art design, visual communication design expresses and conveys information to the audience through visual media, which embodies the characteristics of the times and rich connotation of the design. The graduation design works are a practical exploration of the digital redesign of pop art style and an accurate control of the current trend of design: the main body of the design is the still life oil painting by George Morandi. The expression language is the popular color of high saturation and the regular arrangement of dot, which is used by pop artists. The production technique is Cinema 4D software, which relies on new science and technology and new media means. The guiding principle is that the design needs to meet the needs of the consumer market to adapt to the business characteristics of society. In the Internet era, digital software design works, which are easy to spread and popularize on the Internet, are full of vitality. The trend of art design in 2017 is concentrated in this design work.
【學(xué)位授予單位】：山東工藝美術(shù)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：J505

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本文編號(hào)：2291046