本文選題：動態(tài) + 電影海報　； 參考：《湖北工業(yè)大學》2017年碩士論文

【摘要】：隨著新媒體時代來臨,電影海報的設計在這一大環(huán)境下也隨之發(fā)生改變,科技的進步給電影海報設計帶來新的方法——從過去靜態(tài)的紙質媒體傳播方式逐步發(fā)展成為動態(tài)的且能夠在多個平臺和終端傳播,從單一的平面視覺效果展現(xiàn)到多角度、圖片、音樂的綜合展現(xiàn),這些變化都能使電影海報與受眾產生有效的良性互動。尤其是現(xiàn)在這樣一個“讀圖時代”,各種信息紛繁復雜,而圖形元素的趣味性、有效性以及強烈的視覺沖擊力,都給要求越來越高的現(xiàn)代人帶來豐富的視覺體驗,作為重要的信息傳播媒介,圖形能夠迅速傳遞影片的信息,吸引受眾,而動態(tài)電影海報中的圖形無論是在信息承載量還是傳播方式上,都能快速吸引人們的眼球,尤其是通過手機、電腦這些新型媒介進行傳播后,受眾只在有限的時間內就能夠通過多種方式利用海報獲得影片的相關內容,在觀影之前就可以迅速對影片產生圖像上的直觀理解,達到宣傳影片的目的,不僅可以增加電影的票房,也為電影海報的設計提供了新的思路。本文從動態(tài)電影海報的特點出發(fā),分析了在新媒體環(huán)境下動態(tài)海報的優(yōu)勢以及未來發(fā)展的趨勢,通過對比優(yōu)秀的動態(tài)電影海報實例,總結出圖形在動態(tài)電影海報中的作用以及表現(xiàn)形式,并將之運用到畢業(yè)實踐中。本文分為五個部分,第一部分引言,主要介紹論文的研究目的和意義、研究現(xiàn)狀以及研究的內容和方法;第二部分,淺述動態(tài)海報的定義、特點及優(yōu)勢,著重講述了動態(tài)電影海報中圖形運動的三種表現(xiàn)形式,選取其中成熟的部分運用到動態(tài)海報方案的設計中;第三部分結合自身的創(chuàng)作實踐,為電影《復仇者聯(lián)盟》創(chuàng)作“超級英雄”系列海報,對海報的創(chuàng)意構思進行詳細的梳理,包括選題來源、草圖繪制和靜態(tài)海報中的圖形元素構成設計;第四部分,介紹圖形在動態(tài)電影海報中的具體應用,通過設置關鍵幀、制作和添加特效等方式達到海報動態(tài)化呈現(xiàn);第五部分為結語,對本課題做一個總結,希望能為今后的動態(tài)電影海報設計提供新的思路。
[Abstract]:With the advent of the new media era, the design of film posters has also changed in this environment. Advances in technology have brought a new approach to the design of movie posters-from static paper media to dynamic, multi-platform and terminal communication, from a single plane visual effect to multiple angles, pictures, The comprehensive display of music, these changes can make the film poster and the audience effective and benign interaction. Especially in such a "picture reading age", various kinds of information are complicated, and the interest, validity and strong visual impact of graphic elements all bring rich visual experience to the more and more demanding modern people. As an important information dissemination medium, graphics can quickly transmit the information of the film and attract the audience, while the graphics in the dynamic movie poster can attract people's attention quickly, whether in the information carrying capacity or in the way of dissemination. In particular, after dissemination through new media such as mobile phones and computers, audiences can use posters in a variety of ways to obtain the relevant content of the film only in a limited time. Before watching the film, the visual understanding of the film can be produced quickly, and the purpose of propagandizing the film can not only increase the box office of the film, but also provide a new way of thinking for the design of the movie poster. Based on the characteristics of dynamic movie posters, this paper analyzes the advantages of dynamic posters in the new media environment and the trend of their future development. This paper summarizes the functions and forms of graphics in dynamic movie posters, and applies them to graduation practice. This paper is divided into five parts. The first part is the introduction, which mainly introduces the purpose and significance of the paper, the present research situation, the content and method of the research, the second part, the definition, characteristics and advantages of the dynamic poster. This paper focuses on the three forms of graphic movement in dynamic film posters, and selects the mature part to be used in the design of dynamic poster scheme. The third part combines with its own creative practice, Create the "superhero" series posters for the film Avengers, combing the creative ideas of the posters in detail, including the source of the topics, sketching and the graphic elements in the static posters; part four, This paper introduces the specific application of graphics in dynamic movie posters, and achieves the dynamic presentation of posters by setting key frames, making and adding special effects. The fifth part is the conclusion, which makes a summary of this topic. Hope to provide a new idea for the future dynamic movie poster design.
【學位授予單位】：湖北工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J524.3

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本文編號：1902708