本文選題：珍稀 + 野生動物�。� 參考：《云南藝術(shù)學院》2017年碩士論文

【摘要】：云南作為中國珍稀野生動物種群的主要聚居地,擁有得天獨厚的優(yōu)勢,云南得天獨厚的地理位置和氣候條件為野生動物的生存與繁衍提供了條件,但是,由于城市化的發(fā)展,人們對于經(jīng)濟利益的追求帶來了生態(tài)環(huán)境的不斷惡化,非法盜獵與捕殺猖獗,自然保護區(qū)的面積在逐步縮小,珍稀野生動物的數(shù)量日益減少,很多物種瀕臨滅絕。面對這一嚴峻的現(xiàn)實,云南省有關(guān)部門針對珍稀野生動物的保護出臺了一系列的法律法規(guī),并組織專業(yè)人員對瀕危物種進行了保護性搶救,投入了巨大的財力和物力建設(shè)自然保護區(qū),為云南珍稀野生動物的保護與發(fā)展制定了總體目標和框架。然而,長期以來針對野生動物的保護與宣傳工作,由于宣傳的主體與目標受眾之間缺乏針對信息的“編碼”與“解碼”的不一致理解,造成了信息傳播的失效。同時,針對主題宣傳信息的設(shè)計與表現(xiàn),由于缺乏專業(yè)的設(shè)計人員介入,導致信息的設(shè)計過于專業(yè)、刻板和無趣,信息內(nèi)容缺乏視覺的表現(xiàn)性和吸引力,造成了觀眾對信息內(nèi)容的漠視與厭惡,導致傳播效果不理想。第三,由于主體的宣傳渠道與表現(xiàn)載體形式的單一,對于目標受眾的范圍與閱讀方式了解不清楚,造成了信息傳播內(nèi)容與形式的錯搭,形成不了針對性和影響力�；诖�,本文從視覺傳達設(shè)計的專業(yè)內(nèi)涵與角度出發(fā),通過實地走訪云南省各級與野生動物宣傳和保護教育相關(guān)單位的調(diào)研,針對云南珍稀野生動物保護所存在的具體問題與不足,提出了具體設(shè)計解決方案,以編輯和表現(xiàn)“云南珍稀野生動物科普宣傳與保護”科普書作為媒介載體和表現(xiàn)形式,研究視覺傳達設(shè)計如何介入云南珍稀野生動物的科普宣傳與教育保護工作。本文以“亞洲象”的科普宣傳與保護作為設(shè)計實踐案例,具體分析了針對亞洲象動物保護科普宣傳與設(shè)計表現(xiàn)的內(nèi)容和形式如何做?選題的目標定位,設(shè)計表現(xiàn)的方法手段,具體設(shè)計表現(xiàn)的形式與效果,希望達到的目的等等,本文希望通過自己的設(shè)計實踐和研究為云南珍稀野生動物的科普宣傳與保護教育提供借鑒與參考。
[Abstract]:Yunnan, as the main habitat of China's rare and rare wild animal population, has unique advantages. Yunnan's unique geographical location and climate conditions provide conditions for the survival and reproduction of wild animals. However, due to the development of urbanization, The pursuit of economic interests has brought about the deterioration of ecological environment, illegal poaching and killing rampant, the area of nature reserves is gradually shrinking, the number of rare wildlife is decreasing day by day, and many species are on the verge of extinction. Faced with this grim reality, the relevant departments in Yunnan Province issued a series of laws and regulations for the protection of rare and rare wild animals, and organized professionals to carry out protective rescue of endangered species. Huge financial and material resources have been invested in the construction of nature reserve, and the overall goal and framework for the protection and development of rare and rare wild animals in Yunnan have been established. However, for a long time, the protection and publicity of wildlife has caused the failure of information dissemination due to the lack of a consistent understanding between the subject and the target audience of information "coding" and "decoding". At the same time, because of the lack of professional designers, the design of information is too professional, rigid and boring, and the information content lacks the visual expressiveness and attraction. Caused the audience to the information content indifference and disgust, resulting in the communication effect is not ideal. Third, because of the single form of propaganda channel and expression carrier of the subject, the scope of the target audience and the way of reading are not clear, resulting in the mismatch of the content and form of information dissemination, and the formation of pertinence and influence. Based on this, this paper, from the professional connotation and perspective of visual communication design, through field visits to Yunnan Province at all levels and wildlife publicity and protection education related units research, In view of the specific problems and shortcomings in the protection of rare wild animals in Yunnan, a concrete design solution is put forward, in which the popular science books of Yunnan rare wild animals are edited and displayed as the media carrier and form of expression. This paper studies how to get involved in the popularization of science and education and protection of rare wild animals in Yunnan. This paper takes the popularization of science and protection of "Asian Elephant" as a design practice case, and analyzes the content and form of the propaganda and design performance of animal protection in Asian elephant. The target orientation of the selected topic, the method and means of design expression, the form and effect of the specific design expression, the purpose to be achieved, etc. This paper hopes to provide reference and reference for the popularization and protection education of Yunnan rare wild animals through their own design practice and research.
【學位授予單位】：云南藝術(shù)學院
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J524;S863

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本文編號：1792322