本文關(guān)鍵詞：字體動(dòng)態(tài)化設(shè)計(jì)研究　出處：《北京服裝學(xué)院》2017年碩士論文　論文類型：學(xué)位論文

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【摘要】：人類社會(huì)科技文化和生活方式的發(fā)展變化推動(dòng)著藝術(shù)設(shè)計(jì)領(lǐng)域的發(fā)展,隨著數(shù)字媒體的發(fā)展和信息化社會(huì)的到來(lái),信息的傳播發(fā)生了翻天覆地的變化,各種思潮與技術(shù)的介入使視覺(jué)傳達(dá)領(lǐng)域愈加多元化和綜合化,增強(qiáng)了受眾對(duì)字體動(dòng)態(tài)化的視覺(jué)需求。字體的動(dòng)態(tài)化設(shè)計(jì)并不是字體和動(dòng)態(tài)的簡(jiǎn)單相加,而是信息傳達(dá)的內(nèi)容從靜態(tài)更迭到動(dòng)態(tài);是信息的單向傳達(dá)更迭為多方位的交流互動(dòng)。時(shí)間與運(yùn)動(dòng)的介入使動(dòng)態(tài)字體在敘事性和表現(xiàn)形式上呈現(xiàn)出豐富獨(dú)特的面貌,因此設(shè)計(jì)師有了更廣闊的表現(xiàn)空間也面臨著更多的挑戰(zhàn)。動(dòng)態(tài)字體的表達(dá)形式保留了靜態(tài)字體的審美法則,也加入了豐富的、充滿動(dòng)感和韻律的運(yùn)動(dòng)形式。受眾通過(guò)媒介從動(dòng)態(tài)字體中獲取信息,在這種新的視覺(jué)傳達(dá)形式中獲取前所未有的體驗(yàn)。本文以中文和英文兩種動(dòng)態(tài)字體為研究對(duì)象,結(jié)合字體動(dòng)態(tài)化設(shè)計(jì)的多個(gè)案例進(jìn)行資料的綜合、歸納、整理并加以分析和研究。論文首先分析了動(dòng)態(tài)字體的發(fā)展背景、研究?jī)r(jià)值和應(yīng)用現(xiàn)狀,并概括性的敘述了動(dòng)態(tài)字體由靜到動(dòng)的發(fā)展歷史和背景,總結(jié)歸納出動(dòng)態(tài)字體的三種類型,展示了動(dòng)態(tài)字體這個(gè)富有創(chuàng)造力的設(shè)計(jì)領(lǐng)域。之后,通過(guò)對(duì)中英文的動(dòng)態(tài)字體設(shè)計(jì)的案例分析,對(duì)動(dòng)態(tài)字體中最為重要的運(yùn)動(dòng)做出研究,論述了動(dòng)態(tài)字體運(yùn)動(dòng)的構(gòu)成元素,包括筆畫、結(jié)構(gòu)、字形、空間、色彩、紋理、聲音、虛實(shí)、場(chǎng)景,這些元素的和諧融合構(gòu)成了動(dòng)態(tài)字體。然后歸。分析如何運(yùn)用動(dòng)態(tài)字體的構(gòu)成規(guī)律,將動(dòng)態(tài)字體基本的運(yùn)動(dòng)性、非線性的時(shí)間性、廣闊的空間性、精準(zhǔn)的語(yǔ)義性、即時(shí)的交互性、元素的代入性等加以運(yùn)用,融合設(shè)計(jì)師的創(chuàng)意,才能準(zhǔn)確明了、簡(jiǎn)潔生動(dòng)、形象個(gè)性化地傳達(dá)動(dòng)態(tài)字體的主題情感,再?gòu)慕Y(jié)構(gòu)美、形態(tài)美、意境美、節(jié)奏美四個(gè)構(gòu)成原理去分析動(dòng)態(tài)字體的動(dòng)態(tài)美,最后對(duì)論文做出總結(jié),并展望了動(dòng)態(tài)字體的未來(lái)發(fā)展。
[Abstract]:With the development of digital media and the arrival of information society, the dissemination of information has changed dramatically. The intervention of various trends of thought and technology makes the field of visual communication more diversified and integrated, which enhances the audience's visual demand for font dynamic design, which is not a simple addition of font and dynamic. But the content of information communication from static change to dynamic; It is the one-way communication of information that changes into multi-directional communication and interaction. The intervention of time and movement makes dynamic fonts take on rich and unique features in narrative and expressive forms. As a result, designers have a broader performance space and face more challenges. The expression of dynamic fonts preserves the aesthetic law of static fonts, and adds rich ones. A dynamic and rhythmic form of movement in which the audience acquires information from dynamic fonts through the media. In this new form of visual communication to gain unprecedented experience. This paper takes the Chinese and English dynamic fonts as the research object, combined with the font dynamic design of a number of cases for the synthesis of data, summed up. Firstly, the paper analyzes the development background, research value and application status of dynamic fonts, and describes the history and background of dynamic fonts from static to dynamic. Summarize the three types of dynamic font, show the creative design field of dynamic font. Then, through the case study of dynamic font design in both Chinese and English. In this paper, the most important movement of dynamic font is studied, and the components of dynamic font movement are discussed, including stroke, structure, font, space, color, texture, sound, virtual reality, scene. The harmonious fusion of these elements constitutes the dynamic font. Then it analyzes how to use the dynamic font constitution law to make the dynamic font basic movement, nonlinear time, broad space. Accurate semantics, instant interaction, element substitution and so on, the integration of the designer's creativity, can accurately understand, concise and vivid, personalized expression of the theme of the dynamic font emotion. Then it analyzes the dynamic beauty of dynamic fonts from the four principles of structure beauty, form beauty, artistic conception beauty and rhythm beauty, and finally makes a summary of the paper, and looks forward to the future development of dynamic fonts.
【學(xué)位授予單位】：北京服裝學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：J524

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本文編號(hào)：1365315