隨著多模態(tài)話語分析在二十世紀九十年代于西方國家的興起,來自不同領域的學者對多模態(tài)話語的研究表現(xiàn)出高度的興趣。經(jīng)過短短十幾年的發(fā)展,國內(nèi)多模態(tài)話語研究已達到如火如荼的狀態(tài)。雖然國內(nèi)外多模態(tài)話語研究已經(jīng)取得了較豐碩的成果,但尚存在分析框架有待完善、研究方法科學程度有待提高、研究語類有待延伸等問題。如下問題在多模態(tài)話語分析已有的研究中比較凸顯。首先,現(xiàn)有的多模態(tài)話語分析框架主要是基于系統(tǒng)功能語言學而建構的。然而,正如Kress和van Leeuwen（2006）所言:多模態(tài)話語分析借用了語言學的思維,但它絕非屬于純語言學。相反,它一開始就彰顯了跨學科的傾向,而且它尤其應該與平面設計密切相關,這一點可以從多模態(tài)的名字看出。其次,就多模態(tài)話語分析而言,讀者事實上解讀的正是設計師已經(jīng)設計的產(chǎn)品。然而,設計師和讀者從來沒有過任何接觸,他們都是在自言自語（O’Toole,1994）。結果就造成了設計師與讀者的嚴重脫節(jié),導致了“設計師只負責設計,讀者閉門解讀”的局面（程瑞蘭、張德祿,2016）。因此,解讀者的解讀和設計者的設計意圖是否一致就不得而知了。最后,迄今為止,從事多模態(tài)話語分析的主要是系統(tǒng)功能語... 

【文章來源】：山東大學山東省 211工程院校 985工程院校 教育部直屬院校

【文章頁數(shù)】：348 頁

【學位級別】：博士

【文章目錄】：
Abstract
摘要
List of Abbreviations
Chapter One Introduction
    1.1 Research Background
    1.2 Research Objectives
    1.3 Significance of the Study
        1.3.1 Theoretical Significance
        1.3.2 Methodological Significance
        1.3.3 Pedagogical Significance
    1.4 Organization of the Dissertation
Chapter Two Literature Review
    2.1 Multimodal Visual-verbal Relations
    2.2 The Construction of Multimodal Analytical Frameworks
    2.3 Synergism of Modes
    2.4 Applied Studies on Multimodal Discourse Analysis
    2.5 Studies on Color Preference
    2.6 Layout Design
    2.7 Visual Center and Visual Process
    2.8 Illuminations and Research Gaps
        2.8.1 Illuminations
        2.8.2 Research Gaps
    2.9 Summary
Chapter Three Theoretical Framework
    3.1 Systemic Functional Linguistics
        3.1.1 Social Semiotics
        3.1.2 Context of Situation
        3.1.3 Visual Grammar
        3.1.4 Opinions on Visual-verbal Relations of Anchor-relay andAnchor-relay Continuum
    3.2 Fundamental Principles of Art Graphic Design
        3.2.1 The Distribution of Visual Attention
        3.2.2 Visual Process
        3.2.3 The Best Visual Region
        3.2.4 Color Preference
    3.3 The Construction of an Analytical Model for the Multimodal Genre of IFM
        3.3.1 The Definition of Multimodal Discourses of IFM
        3.3.2 Theoretical Foundations
        3.3.3 Parameters Involved
        3.3.4 Operating Principles
        3.3.5 Advantages of This Model
    3.4 Summary
Chapter Four Methodology
    4.1 Research Questions
    4.2 Participants
        4.2.1 The Description of Participants
        4.2.2 Criteria of Selecting Participants
    4.3 Data Description
        4.3.1 Criteria of Data Selection
        4.3.2 Reasons for Choosing Multimodal Ads of IMF as Data
    4.4 Instruments
        4.4.1 Interviews
        4.4.2 Questionnaire
    4.5 Research Procedure
    4.6 Procedure for Data Collection
    4.7 Procedure for Data Analysis
    4.8 Summary
Chapter Five Similarities and Differences of Interpretations between Linguisticand Art Graphic Participants
    5.1 Results of the Preliminary Study
    5.2 Results of Online Questionnaire
        5.2.1 General Interpretations between Participants
        5.2.2 General Interpretations within Participants
        5.2.3 Interpretations in Terms of Color
        5.2.4 Interpretations in Terms of Spatial Arrangements
    5.3 Retrospective Interview Results
    5.4 Similarities
        5.4.1 Cultural Tradition
        5.4.2 Similarities in Knowledge Structure
    5.5 Differences
        5.5.1 Sign-making Process in Social Semiotics
        5.5.2 Properties of Multimodal Discourses of IFM
        5.5.3 Professional Knowledge Reserves
        5.5.4 Mismatching between Subjects
    5.6 Summary
Chapter Six Preferences of Multimodal Elements
    6.1 Color Preferences
        6.1.1 Color Preference Results from Questionnaire
        6.1.2 Color Preference Results from the Retrospective Interview
    6.2 Spatial Arrangements Preferences
    6.3 Underlying Reasons for Slight Variance of Color Preference Results
    6.4 Underlying Reasons for Preferences of Multimodal Elements
        6.4.1 Coupling of SFL and Art Graphic Design
        6.4.2 Nature of IFM Print Advertisements
        6.4.3 Distinctive Features of Core Modes
    6.5 Uses of Preferences of Multimodal Elements
    6.6 Summary
Chapter Seven Synergetic Patterns Formed by Core Modes in Multimodal Genreof IMF
    7.1 The Best Synergetic Pattern
    7.2 The General Synergetic Pattern
    7.3 Repatternization of Multimodal Elements Preferences
    7.4 Discussion of Patterns
        7.4.1 Dialectical Relations among Core Modes
        7.4.2 The Construction of a Formula for Evaluating the Appropriatenessof Synergism Formed by Core Modes
        7.4.3 Application of the Formula
        7.4.4 Motivating Factors for the Selections of Major Modes
        7.4.5 Refinement of Multimodal Analytical Model for the Genre of IMF
    7.5 Summary
Chapter Eight Conclusion
    8.1 Major Findings
    8.2 Implications
        8.2.1 Theoretical Implications
        8.2.2 Methodological Implications
        8.2.3 Pedagogical Implications
    8.3 Limitations of the Study
    8.4 Suggestions for Further Studies
    8.5 Summary
Bibliography
Appendix Ⅰ
Appendix Ⅱ
Appendix Ⅲ
Appendix Ⅳ
Acknowledgements
Publications
學位論文評閥及答辯情況隸


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