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近代商務(wù)印書館的美術(shù)傳播研究(1897-1937)

發(fā)布時(shí)間:2018-11-11 18:08
【摘要】:清末民初的美術(shù)學(xué)校、美術(shù)團(tuán)體和美術(shù)出版三位一體,初步構(gòu)架起中國美術(shù)現(xiàn)代化轉(zhuǎn)型的立體模型。其時(shí),中國美術(shù)的現(xiàn)代化轉(zhuǎn)型,同文化的現(xiàn)代化轉(zhuǎn)型一樣,急需借助一種兼具時(shí)效性和規(guī)模性的傳播方式。顯然,教育機(jī)構(gòu)的優(yōu)長并不在此。商務(wù)印書館為代表的近代出版業(yè),憑借其傳播優(yōu)勢,積極與美術(shù)界合作,成為一股推動(dòng)中國美術(shù)發(fā)展的社會(huì)力量。筆者試圖以商務(wù)印書館為研究對(duì)象,考察其在中國美術(shù)的發(fā)展史上所留下的“現(xiàn)象”問題。秉承著其先進(jìn)的出版理念,商務(wù)印書館網(wǎng)羅了館內(nèi)編輯的美術(shù)資源、自身培育的美術(shù)人才資源,同時(shí)將館外藝術(shù)家、收藏家、散落民間的各類美術(shù)資源收集并加以整合,以先進(jìn)的印刷技術(shù)使這些曾經(jīng)“看不見”,又極度稀缺的資源圖像化、文本化,轉(zhuǎn)化為出版物形式的美術(shù)資本,呈現(xiàn)在大眾視野中。這些美術(shù)資本以其學(xué)院化、社會(huì)化、國際化的側(cè)重服務(wù)于不同的社會(huì)群體。借助商務(wù)印書館強(qiáng)大的發(fā)行網(wǎng)絡(luò)和傳播手段,這些美術(shù)資本又迅速而廣泛地向社會(huì)推廣,為公眾提供文化服務(wù)。商務(wù)印書館的美術(shù)出版與公眾需求間還存在相互引導(dǎo)的關(guān)系。學(xué)制的變革以及美育思想的逐漸完善,產(chǎn)生了來自學(xué)校的精英教育需求和來自社會(huì)的大眾美育需求。商務(wù)印書館針對(duì)不同市場需求進(jìn)行出版活動(dòng),但這種市場導(dǎo)向又是模糊的,而商務(wù)則將需求具體到出版什么書,印制什么圖冊,反過來引導(dǎo)市場。在這種交互引導(dǎo)下,美術(shù)呈現(xiàn)螺旋上升式的發(fā)展態(tài)勢,進(jìn)一步推動(dòng)了美術(shù)的現(xiàn)代化。商務(wù)印書館在完成美術(shù)資源整合、轉(zhuǎn)化、推廣的同時(shí),成功扮演了除美術(shù)學(xué)校、美術(shù)團(tuán)體之外推動(dòng)中國美術(shù)發(fā)展的“社會(huì)協(xié)同”角色,將美術(shù)從精英社會(huì)推廣到大眾社會(huì),為中國美術(shù)向現(xiàn)代化轉(zhuǎn)型起到至關(guān)重要的作用。商務(wù)印書館的美術(shù)出版不僅保護(hù)和繼承了前人遺留的美術(shù)資源,還為后世積了更多的資源,更為美術(shù)出版及美術(shù)教育等提供了“智庫”模式,構(gòu)建起集整合、利用、轉(zhuǎn)化、擴(kuò)大于一體的良性循環(huán),在美術(shù)資源和公眾之間架構(gòu)了共享的橋梁。
[Abstract]:In the late Qing Dynasty and early Republic of China, art schools, art groups and art publishing formed a three-dimensional model for the modernization of Chinese fine arts. At that time, the modernization transformation of Chinese fine arts, like the modernization transformation of culture, is in urgent need of a communication mode with both timeliness and scale. Obviously, the advantages of educational institutions are not here. The modern publishing industry represented by the Commercial Press has become a social force to promote the development of Chinese fine arts by virtue of its communication advantages and active cooperation with the fine arts circles. The author tries to investigate the phenomenon in the history of Chinese fine arts by taking the Commercial Press as the research object. Adhering to its advanced concept of publishing, the commercial press absorbs the fine arts resources edited in the library and the fine arts talent resources cultivated by itself. At the same time, it collects and integrates all kinds of fine arts resources from outside the museum artists, collectors and scattered folk. With the advanced printing technology, these once "invisible" and extremely scarce resources have been visualized and textualized and transformed into art capital in the form of publications, which are presented in the public view. These fine arts capital with its college, socialization, internationalization focus on serving different social groups. With the help of the powerful distribution network and communication means of the commercial press, these fine arts capital is rapidly and widely popularized to the society to provide cultural services to the public. There is also a guiding relationship between art publishing and public demand in the commercial press. The reform of school system and the gradual perfection of aesthetic education thought have produced the demand of elite education from school and the demand of aesthetic education from society. The business press carries on the publication activity according to the different market demand, but this kind of market orientation is also vague, and the commerce then will need to be specific to what book to publish, to print what the atlas, in turn guides the market. Under the guidance of this kind of interaction, art presents a spiral development trend, which further promotes the modernization of art. While completing the integration, transformation and promotion of fine arts resources, the commercial press successfully played the role of "social synergy" in promoting the development of Chinese fine arts in addition to art schools and art groups, and extended fine arts from the elite society to the mass society. For the Chinese fine arts to the modernization of the transition to play a vital role. The art publishing of the commercial press not only protects and inherits the art resources left by the predecessors, but also accumulates more resources for later generations, and provides a "think-tank" model for art publishing and art education. Expanding into one virtuous circle, the art resources and the public between the structure of the shared bridge.
【學(xué)位授予單位】:上海大學(xué)
【學(xué)位級(jí)別】:博士
【學(xué)位授予年份】:2016
【分類號(hào)】:J120.9
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本文編號(hào):2325706

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