在盧旺達,洗衣店通常使用肥皂、洗滌劑和水來清洗衣服。干洗需要技術技能,當要清洗的材料很脆弱,不能承受手洗或機洗時,最好使用干洗。由于繁忙而又要求苛刻的城市生活,人們更愿意付錢給洗衣店來處理他們的臟衣服。本文對盧旺達洗衣設施和干洗服務市場客戶發(fā)展挑戰(zhàn)的關鍵指標進行了全面分析。通過對驅動因素、機遇、限制和挑戰(zhàn)進行深入分析,以獲得市場的關鍵洞察力。這項研究強調了在市場擴大中起著重要作用的所有關鍵趨勢。利用波特的五種力量模型來識別全球洗衣設施和干洗服務市場的競爭情景。這項研究結合了行業(yè)分析,重點是為盧旺達客戶發(fā)展的洗衣設施和干洗服務市場提供了一個廣泛的觀點。該研究的目的是分析盧旺達洗衣干洗店客戶發(fā)展挑戰(zhàn)的指標,尤其是穆哈的業(yè)務,并找出客戶發(fā)展,確定勞動量和服務質量的最佳組合,以產生最大利潤并吸引新客戶進入該業(yè)務。本文樣本通過有目的的抽樣技術抽取,目標人群為180和60個樣本大小。數據是通過開放式和封閉式問卷調查收集的。均值、百分比和標準差被用來描述參與者的人口統(tǒng)計學變量。該研究推斷,技術問題(質量服務和客戶服務)確實是Muha洗衣店和干洗店客戶發(fā)展挑戰(zhàn)的最大指標。然而,競爭、個人差異和溝通方式...

【文章頁數】：82 頁

【學位級別】：碩士

【文章目錄】：
ACKNOWLEDGEMENT
ABSTRACT
摘要
LIST OF ACRONYMS AND ABBREVIATIONS
CHAPTER ONE:GENERAL INTRODUCTION
    1.0.Introduction
    1.1.Background of study
    1.2.Company Overview
    1.3 Problem statement
    1.4.Objectives of Study
        1.4.1.General Objective
        1.4.2.Specific Objectives
        1.4.3.Hypothesis
        1.4.4.Study questions
        1.4.5.Scope of the study
        1.4.6.Significance of the Study
        1.4.7.Limitation
CHAPTER TWO:LITERATURE REVIEW
    2.0.Introduction
    2.1.Theoretical Review
        2.1.1.Analysis of Laundry business competition
        2.1.2.MUHA Competitive Advantage
    2.2.Definition of the key concept
        2.2.1.Related Studies on Customer Development Process
        2.2.2.The concept of market development and customer relations
        2.2.3.Service Gap Analysis Model
        2.2.4.Concept Customer loyalty
        2.2.5.Concept of Technical issues of equipment
        2.2.6.Concept of Customer care
    2.3.Emprical Review
    2.4.Conceptual Framework
CHAPTER THREE:STUDY METHODOLOGY
    3.0.Introduction
    3.2.Study Methodology
    3.3.Area of study
    3.4.Study Population and simple size
    3.5.Sources of data
        3.5.1 Primary data
        3.5.2 Secondary data
    3.6.Data collection instrument
        3.6.1.Questionnaires:
        3.6.2 Document review
    3.7 Administration of data collection
    3.8 Measurement of variables
        3.8.1 Validity and Reliability
    3.9 Data Processing and Analysis
    3.10 Ethical Consideration
CHAPTER FOUR:DATA PRESENTATION,ANALYSIS AND INTERPRETATION
    4.0.Introduction
    4.1.Response Rate
    4.2.Background Information
        4.2.1.The Respondents Information
    4.3.Key indicators of customer development challenges
    4.4.Expression of Independent variables on Dependent variables
CHAPTER FIVE:FINDINGS,CONCLUSION AND RECOMMENDATION
    5.0.Introduction
    5.1.Summary of Findings
        5.1.1 Quality service Indicator
        5.1.2 Customer Loyalties Indicator
        5.1.3 Technical issues and Competition Indicator
    5.2.Suggestions.And Recommendation
    5.3.Limitation of the Study
    5.4.Conclusions
    5.5.Areas of Further Study
REFERENCES
APPENDIX



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