在盧旺達(dá),洗衣店通常使用肥皂、洗滌劑和水來清洗衣服。干洗需要技術(shù)技能,當(dāng)要清洗的材料很脆弱,不能承受手洗或機(jī)洗時(shí),最好使用干洗。由于繁忙而又要求苛刻的城市生活,人們更愿意付錢給洗衣店來處理他們的臟衣服。本文對盧旺達(dá)洗衣設(shè)施和干洗服務(wù)市場客戶發(fā)展挑戰(zhàn)的關(guān)鍵指標(biāo)進(jìn)行了全面分析。通過對驅(qū)動(dòng)因素、機(jī)遇、限制和挑戰(zhàn)進(jìn)行深入分析,以獲得市場的關(guān)鍵洞察力。這項(xiàng)研究強(qiáng)調(diào)了在市場擴(kuò)大中起著重要作用的所有關(guān)鍵趨勢。利用波特的五種力量模型來識別全球洗衣設(shè)施和干洗服務(wù)市場的競爭情景。這項(xiàng)研究結(jié)合了行業(yè)分析,重點(diǎn)是為盧旺達(dá)客戶發(fā)展的洗衣設(shè)施和干洗服務(wù)市場提供了一個(gè)廣泛的觀點(diǎn)。該研究的目的是分析盧旺達(dá)洗衣干洗店客戶發(fā)展挑戰(zhàn)的指標(biāo),尤其是穆哈的業(yè)務(wù),并找出客戶發(fā)展,確定勞動(dòng)量和服務(wù)質(zhì)量的最佳組合,以產(chǎn)生最大利潤并吸引新客戶進(jìn)入該業(yè)務(wù)。本文樣本通過有目的的抽樣技術(shù)抽取,目標(biāo)人群為180和60個(gè)樣本大小。數(shù)據(jù)是通過開放式和封閉式問卷調(diào)查收集的。均值、百分比和標(biāo)準(zhǔn)差被用來描述參與者的人口統(tǒng)計(jì)學(xué)變量。該研究推斷,技術(shù)問題(質(zhì)量服務(wù)和客戶服務(wù))確實(shí)是Muha洗衣店和干洗店客戶發(fā)展挑戰(zhàn)的最大指標(biāo)。然而,競爭、個(gè)人差異和溝通方式...

【文章頁數(shù)】：82 頁

【學(xué)位級別】：碩士

【文章目錄】：
ACKNOWLEDGEMENT
ABSTRACT
摘要
LIST OF ACRONYMS AND ABBREVIATIONS
CHAPTER ONE:GENERAL INTRODUCTION
    1.0.Introduction
    1.1.Background of study
    1.2.Company Overview
    1.3 Problem statement
    1.4.Objectives of Study
        1.4.1.General Objective
        1.4.2.Specific Objectives
        1.4.3.Hypothesis
        1.4.4.Study questions
        1.4.5.Scope of the study
        1.4.6.Significance of the Study
        1.4.7.Limitation
CHAPTER TWO:LITERATURE REVIEW
    2.0.Introduction
    2.1.Theoretical Review
        2.1.1.Analysis of Laundry business competition
        2.1.2.MUHA Competitive Advantage
    2.2.Definition of the key concept
        2.2.1.Related Studies on Customer Development Process
        2.2.2.The concept of market development and customer relations
        2.2.3.Service Gap Analysis Model
        2.2.4.Concept Customer loyalty
        2.2.5.Concept of Technical issues of equipment
        2.2.6.Concept of Customer care
    2.3.Emprical Review
    2.4.Conceptual Framework
CHAPTER THREE:STUDY METHODOLOGY
    3.0.Introduction
    3.2.Study Methodology
    3.3.Area of study
    3.4.Study Population and simple size
    3.5.Sources of data
        3.5.1 Primary data
        3.5.2 Secondary data
    3.6.Data collection instrument
        3.6.1.Questionnaires:
        3.6.2 Document review
    3.7 Administration of data collection
    3.8 Measurement of variables
        3.8.1 Validity and Reliability
    3.9 Data Processing and Analysis
    3.10 Ethical Consideration
CHAPTER FOUR:DATA PRESENTATION,ANALYSIS AND INTERPRETATION
    4.0.Introduction
    4.1.Response Rate
    4.2.Background Information
        4.2.1.The Respondents Information
    4.3.Key indicators of customer development challenges
    4.4.Expression of Independent variables on Dependent variables
CHAPTER FIVE:FINDINGS,CONCLUSION AND RECOMMENDATION
    5.0.Introduction
    5.1.Summary of Findings
        5.1.1 Quality service Indicator
        5.1.2 Customer Loyalties Indicator
        5.1.3 Technical issues and Competition Indicator
    5.2.Suggestions.And Recommendation
    5.3.Limitation of the Study
    5.4.Conclusions
    5.5.Areas of Further Study
REFERENCES
APPENDIX



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