本文選題：鮮食葡萄 + 供應鏈��； 參考：《中國農業(yè)大學》2016年博士論文

【摘要】：隨著葡萄產業(yè)快速發(fā)展,中國成為世界上最大的葡萄生產和消費國。適于廣泛種植、經濟效益高的葡萄產業(yè)已成為主產區(qū)提高農民收入,促進農村經濟發(fā)展的重要推動力。特別是黨的十八屆五中全會提出五大發(fā)展理念后,作為全國主要的種植品種和消費形式,鮮食葡萄產業(yè)的健康發(fā)展對于改善主產區(qū)人民生活水平、縮小城鄉(xiāng)差距,實現國民經濟協調發(fā)展具有重要意義。然而,當前中國鮮食葡萄供應鏈中利益不協調問題,不但嚴重影響了種植戶的生產積極性,更損害供應鏈各參與主體的切身利益,因此,如何有效解決利益不協調問題,構建供應鏈利益協調的長效機制,成為中國農村經濟發(fā)展中亟待解決的問題。本研究的主要研究對象是鮮食葡萄供應鏈中各主體間的利益關系及相關行為機理,研究的主要問題是如何改善各主體利益水平,實現供應鏈利益協調,保障鮮食葡萄產業(yè)健康發(fā)展。為此,本研究分別應用非合作博弈理論、演化博弈理論、合作博弈理論以及利益相關者理論等,并結合實地調查數據對供應鏈各主體間利益關系及其行為機理進行深入分析與討論,研究內容主要分為三個部分：首先,從宏觀上分析中國鮮食葡萄供應鏈現狀進行分析,并指出供應鏈內利益協調性方面存在問題及原因；其次,從微觀上對中國典型的鮮食葡萄供應鏈進行分析,梳理其中各主體的利益水平與利益關系,明確供應鏈中利益不協調的具體表現；最后分別利用Stackelberg博弈與演化博弈深入分析了鮮食葡萄供應鏈不同利益聯結模式下的整體利益與個體利益、各主體參與合作的行為選擇機理并通過Shapley值法構建了鮮食葡萄供應鏈內合理的利潤分配機制,主要研究結論如下：(1)從整體上看,國內葡萄生產與消費的主要形式是鮮食葡萄,其流通主要依賴以批發(fā)市場為核心傳統(tǒng)流通模式；(2)根據傳統(tǒng)模式供應鏈結構界定其利益主體為種植戶、批發(fā)商與零售商,在此基礎上利用三條典型的鮮食葡萄供應鏈各主體成本收益數據分析鏈內利潤分配格局,并進一步結合各主體時間投入與流通規(guī)模分析其合理性。結果發(fā)現,種植戶雖然在供應鏈獲得較高利潤分配比例,但其在供應鏈承擔較大風險,且投入時間成本高、流通規(guī)模小,因此其長期利潤水平較低,當前鮮食葡萄供應鏈利潤分配不合理；(3)通過Stackelberg博弈模型分析不同利益聯結模式下鮮食葡萄供應鏈的整體利益與個體利益,發(fā)現需要借助外力推動種植戶參與合作組織,進而與其他主體形成縱向協作以最大化供應鏈整體利益;(4)通過演化博弈理論分析了鮮食葡萄供應鏈各主體參與合作的行為選擇機理,發(fā)現為了促使鮮食葡萄供應鏈各主體形成縱向協作關系,需要降低參與成本與控制風險,提高各主體預期收益；(5)基于激勵、合理與效率原則,采用Shapley值法構建了鮮食葡萄供應鏈利潤分配優(yōu)化模型,并結合實際調查數據進行了實證分析,發(fā)現在Shapley分配結果中,供應鏈各主體的利潤水平均有所上升,表明合理的利潤分配機制能有效改善鮮食葡萄供應鏈各主體的收益狀況,有助于實現供應鏈利益協調。
[Abstract]:With the rapid development of the grape industry , China has become the world ' s largest grape production and consumption country . It is suitable for wide planting , the high economic benefit of the grape industry has become the important driving force in the development of the rural economy .
Secondly , this paper analyzes the supply chain of the typical fresh edible grape in China , and sorts out the interests and interests of each main body , and makes clear the concrete expression of the non - coordination of the interests in the supply chain ;
At last , we analyze the overall interests and individual interests of the supply chain of fresh edible grapes by using the game theory and the evolutionary game , respectively . The main research conclusions are as follows : ( 1 ) The main form of the domestic grape production and consumption is fresh edible grapes . The main research conclusions are as follows : ( 1 ) The main forms of domestic grape production and consumption are fresh grape , whose circulation depends mainly on the wholesale market as the core traditional circulation pattern ;
( 2 ) According to the traditional mode supply chain structure , the main body of the supply chain is defined as the planting household , the wholesalers and the retailers . On the basis of this , the profit distribution pattern in the chain is analyzed by the cost - benefit data analysis chain of each main body of the three typical fresh edible grapes supply chain , and the rationality is further combined with the investment and circulation scale of each main body .
( 3 ) By analyzing the overall interests and individual interests of the supply chain of fresh edible grapes under different benefit coupling modes through the game model , we find that it is necessary to promote the farmers to participate in cooperative organizations by external force to maximize the overall benefit of the supply chain ; ( 4 ) To analyze the mechanism of action selection of the main body participation in the supply chain of fresh edible grapes through evolutionary game theory , and find that in order to promote the formation of longitudinal cooperative relations among the main bodies of the fresh food grape supply chain , it is necessary to reduce the participation cost and control risk and improve the expected earnings of the main bodies ;
( 5 ) Based on the principle of incentive , reasonable and efficiency , the profit distribution optimization model of fresh edible grape supply chain is constructed by Shapley value method .
【學位授予單位】：中國農業(yè)大學
【學位級別】：博士
【學位授予年份】：2016
【分類號】：F323.7;F326.13
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本文編號：2062510