本文選題：淡水活魚 + 現(xiàn)代生產(chǎn)流通��； 參考：《中國農(nóng)業(yè)大學》2017年博士論文

【摘要】：淡水活魚生產(chǎn)流通面臨著"小養(yǎng)殖戶、大市場"的供需矛盾,而淡水活魚的組織易腐性、生產(chǎn)季節(jié)性、產(chǎn)區(qū)地域性、工藝流程長等特性則加劇了這一矛盾。社會發(fā)展呼喚一個現(xiàn)代化的產(chǎn)業(yè)體系來解決淡水活魚生產(chǎn)流通過程中存在的供需矛盾。推動淡水活魚生產(chǎn)流通現(xiàn)代化的途徑可分為技術(shù)創(chuàng)新和組織變革兩類,但從實踐來看,單純依靠組織變革已無法有效解決供需矛盾。近年來,物聯(lián)網(wǎng)、移動互聯(lián)網(wǎng)、大數(shù)據(jù)等新一代信息技術(shù)在農(nóng)業(yè)領(lǐng)域的廣泛應用,為淡水活魚生產(chǎn)流通體系依靠技術(shù)變革來實現(xiàn)現(xiàn)代化提供了新的歷史機遇,信息技術(shù)及其服務為解決"小養(yǎng)殖戶、大市場"矛盾提供了新的可能性。論文針對淡水活魚現(xiàn)代生產(chǎn)流通的信息服務模式開展研究,研究內(nèi)容可分為三個主要部分:首先,在分析和總結(jié)國內(nèi)外淡水活魚(水產(chǎn)品)現(xiàn)代生產(chǎn)流通現(xiàn)狀及模式的基礎(chǔ)上,提出了我國淡水活魚現(xiàn)代生產(chǎn)流通產(chǎn)業(yè)鏈發(fā)展中存在的問題;其次,以信息服務為對象,研究了我國淡水活魚現(xiàn)代生產(chǎn)流通中以合作社主導、龍頭企業(yè)主導和平臺主導的三種主要的信息服務模式,從內(nèi)涵特征、驅(qū)動因素、運行機理和主體行為等方面分別進行了深入探討;最后,從多角度對三種主要的信息服務模式進行比較,并置入供求關(guān)系情景和"互聯(lián)網(wǎng)+"生態(tài)環(huán)境中,探討不同類型信息服務模式的發(fā)展態(tài)勢及演化趨勢,提出策略建議。研究認為淡水活魚現(xiàn)代生產(chǎn)流通中面臨的"小養(yǎng)殖戶、大市場"矛盾的根本原因在于信息的不對稱和不完備,在淡水活魚現(xiàn)代生產(chǎn)流通體系內(nèi),通過信息服務來解決信息不對稱和信息傳遞效率問題,需要做好淡水活魚現(xiàn)代生產(chǎn)流通信息服務模式的構(gòu)建和優(yōu)化。研究發(fā)現(xiàn):(1)我國淡水活魚現(xiàn)代生產(chǎn)流通信息服務模式主要存在鏈式、星型、網(wǎng)狀三種基本的拓撲結(jié)構(gòu),分別以合作社主導、龍頭企業(yè)主導和平臺主導的信息服務模式為代表。(2)合作社主導的服務模式以生產(chǎn)型主導為主,對信息服務價值的依存度低;龍頭企業(yè)主導的服務模式生產(chǎn)流通一體化程度高,對信息服務價值的依存度最高;平臺主導的服務模式以流通型主導為主,對信息服務價值的依存度較高。(3)創(chuàng)建了淡水活魚現(xiàn)代生產(chǎn)流通信息服務的評價指標體系,并基于此研究發(fā)現(xiàn)龍頭企業(yè)主導的服務模式綜合信息服務能力及水平占優(yōu)勢,平臺服務模式次之,合作社服務模式相對較弱。(4)信息服務市場供需關(guān)系的波動,對服務模式產(chǎn)生聯(lián)動影響,合作社服務模式由強趨弱,龍頭企業(yè)和平臺服務模式崛起并趨強勢。(5)"互聯(lián)網(wǎng)+"生態(tài)環(huán)境下,合作社服務模式在產(chǎn)業(yè)鏈中的"話語權(quán)"削弱,逐步成為其他模式的附屬;龍頭企業(yè)服務模式將繼續(xù)發(fā)展并壯大,成為行業(yè)的壟斷者;平臺服務模式將成為一種非常重要的模式,擁有重要的"話語權(quán)"。本研究的創(chuàng)新點在于:(1)以信息服務為對象,提出了以合作社為主導、龍頭企業(yè)為主導和平臺主導的三種淡水活魚現(xiàn)代生產(chǎn)流通信息服務模式,研究了各模式的內(nèi)涵特征、驅(qū)動因素、運行機理和主體行為,并構(gòu)建了相應的模式模型和運行機理圖。(2)構(gòu)建了淡水活魚現(xiàn)代生產(chǎn)流通信息服務的評價指標體系,并選擇三類不同模式中有代表性的主體組織進行驗證和比較。(3)比較研究了不同供求關(guān)系下三種信息服務模式的服務水平和發(fā)展態(tài)勢。
[Abstract]:The production and circulation of fresh water fish is confronted with the contradiction between the supply and demand of "small farmers and big market", and the contradiction between the perishability of the freshwater fishes, the seasonality of production, the regionality of the production area, the long process flow and so on. The social development calls for a modern industrial system to solve the contradiction between supply and demand in the process of production and circulation of freshwater fishes. The ways to promote the modernization of the production and circulation of freshwater fishes can be divided into two categories: technological innovation and organizational change. But in practice, it is impossible to solve the contradiction between supply and demand effectively. In recent years, a new generation of information technology, such as the Internet of things, mobile Internet, large data, has been widely used in the field of agriculture and has been used for the production of freshwater fishes. The information technology and its services provide new possibilities to solve the contradiction of "small farmers and big market". The paper studies the information service mode of modern production and circulation of freshwater fish. The research content can be divided into three main parts: first, in the analysis and summary of the country. On the basis of the current situation and mode of modern production and circulation of freshwater living fish (aquatic products), the existing problems in the development of modern production and circulation industrial chain of fresh water fish in China are put forward. Secondly, the three main types of modern production and circulation of freshwater fish in China are studied in the modern production and circulation of freshwater fish, which are dominated by cooperative society, leading enterprises and platform dominated. The information service mode to the connotation of the characteristics, driving factors, operation mechanism and behavior are discussed respectively; finally, through the comparison of the three main information service mode from many angles, and in the relationship between supply and demand situation and "Internet plus" ecological environment, to explore the development trend of different types of information service model and In the modern production and circulation of freshwater fish, the fundamental reason for the contradiction between the "small farmers and the big market" is that the information is asymmetric and incomplete. In the modern production and circulation system of freshwater fish, information service is used to solve the problem of asymmetric information and information transfer efficiency, and fresh water needs to be done well. The construction and optimization of the modern production and circulation information service model of living fish. The study found that: (1) the modern production and circulation information service mode of freshwater fishes in China mainly exists chain, star type and network three basic topology structure, which are represented by cooperatives and leading enterprises leading the peace platform, respectively. (2) cooperative leadership The service mode is dominated by production type, with low dependence on the value of information service, high integration of production and circulation of service mode leading by leading enterprises and the highest dependence on the value of information service. The service mode dominated by the platform is dominated by circulation type, and the dependence on the value of information service is high. (3) the freshwater fishes have been created. The evaluation index system of modern production and circulation information service, and based on this study found that the leading enterprise led service mode integrated information service ability and level of advantage, the platform service mode is the second, the cooperative service mode is relatively weak. (4) the fluctuation of the supply and demand relationship in the information service market, the linkage influence on the service mode, the co-operatives The service mode by the strong weak, leading enterprises and service platform mode and become strong rise. (5) "Internet plus" ecological environment, cooperative service model in the industrial chain of "discourse power" has gradually become weakened, other modes; enterprise service model will continue to develop and grow, become the industry monopoly the service model will become the platform; For a very important model, it has the important "right of discourse". The innovation of this study lies in: (1) taking information services as the object, the modern production and circulation information service mode of three kinds of freshwater fishes which are dominated by co-operatives, leading enterprises and platforms is put forward, and the connotation characteristics, driving factors and operating mechanism of each model are studied. And the main behavior, and constructs the corresponding model model and the operation mechanism map. (2) the evaluation index system of the modern production and circulation information service of freshwater fish is constructed, and the representative body organizations in the three types of different models are selected to verify and compare. (3) the service water of the three information service modes under the different supply and demand relations is compared and studied. Peace and development.
【學位授予單位】：中國農(nóng)業(yè)大學
【學位級別】：博士
【學位授予年份】：2017
【分類號】：F326.4

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