基于CUBI用戶體驗?zāi)Ｐ偷木W(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新與應(yīng)用
發(fā)布時間：2018-05-12 23:10
本文選題：CUBI用戶體驗?zāi)Ｐ?/strong> + 網(wǎng)絡(luò)消費商業(yè)模式�。� 參考：《湖南大學(xué)》2016年博士論文
【摘要】：CUBI用戶體驗?zāi)Ｐ褪怯蓛?nèi)容(Content)、用戶目標(biāo)(User Goals)、商業(yè)目標(biāo)(Business Goals)、交互(Interaction)四部分組件構(gòu)成。該模型認(rèn)為有效的體驗設(shè)計不僅僅是一個漂亮的界面或出色的交互,還需要結(jié)合考慮用戶目標(biāo)與商業(yè)目標(biāo)。在當(dāng)今體驗經(jīng)濟(jì)時代,商業(yè)模式尤其是網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新日益受到多元化的創(chuàng)新驅(qū)動因素影響。而用戶體驗驅(qū)動創(chuàng)新專注于對網(wǎng)絡(luò)消費者當(dāng)前和未來需求更深入的理解,并由此發(fā)展和優(yōu)化產(chǎn)品與服務(wù)給消費者和企業(yè)帶來持續(xù)和獨特的價值。因此,它是網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新的關(guān)鍵驅(qū)動因素。數(shù)據(jù)驅(qū)動創(chuàng)新通過采集和分析客戶消費行為數(shù)據(jù)、商業(yè)運營和業(yè)績類數(shù)據(jù)能夠發(fā)現(xiàn)客戶潛在需求和企業(yè)自身問題,有助于推動用戶體驗驅(qū)動創(chuàng)新方式的實施。目前設(shè)計領(lǐng)域?qū)τ诰W(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新的研究與實踐均處于初期探索階段,本文基于CUBI用戶體驗?zāi)Ｐ蜆?gòu)建以用戶體驗驅(qū)動網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新的系統(tǒng)性理論框架和指標(biāo)模型,用于指導(dǎo)和評價網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新。本文的選題源于網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新設(shè)計研究與實踐中面臨的兩個基本問題:第一,網(wǎng)絡(luò)消費商業(yè)模式的內(nèi)容結(jié)構(gòu)模型是什么?第二,網(wǎng)絡(luò)消費商業(yè)模式的數(shù)據(jù)指標(biāo)模型是什么?第一個問題回答了網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新的載體和基礎(chǔ),第二個問題闡明了網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新的評價依據(jù)。所以,研究網(wǎng)絡(luò)消費商業(yè)模式的內(nèi)容結(jié)構(gòu)模型與數(shù)據(jù)指標(biāo)模型,對于提升網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新效率,衡量其有效性具有重要的理論和實踐意義。針對上述研究問題,本文首先通過文獻(xiàn)與案例研究結(jié)合歸納分析法,得出網(wǎng)絡(luò)消費商業(yè)模式的內(nèi)容組件。并在分析其創(chuàng)新驅(qū)動因素的基礎(chǔ)上,提出以用戶體驗為導(dǎo)向的網(wǎng)絡(luò)消費商業(yè)模式內(nèi)容結(jié)構(gòu)。然后,采用比較分析法總結(jié)CUBI用戶體驗?zāi)Ｐ团c用戶體驗為導(dǎo)向的網(wǎng)絡(luò)消費商業(yè)模式之間的共性。以此為基礎(chǔ),將CUBI用戶體驗?zāi)Ｐ蛯?dǎo)入以用戶體驗為導(dǎo)向的網(wǎng)絡(luò)消費商業(yè)模式內(nèi)容結(jié)構(gòu),構(gòu)建了包括商業(yè)目標(biāo)層(Business Goals Layer)、體驗需求層(Experience Requirements Layer)、體驗行為層(Experience Behaviors Layer)、內(nèi)容架構(gòu)層(Content Structure Layer)四個層級的BEEC網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新模型框架。通過對BEEC網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新模型框架四個層級開展內(nèi)容要素與影響因素研究,從用戶體驗的角度分別構(gòu)建其度量指標(biāo),并運用GQM(概念層(Goal目標(biāo))、操作層(Question問題)、數(shù)據(jù)層(Metric度量))范式對度量指標(biāo)進(jìn)行數(shù)據(jù)分解,探索數(shù)據(jù)指標(biāo)的維度和內(nèi)在關(guān)系,構(gòu)建基于數(shù)據(jù)指標(biāo)體系的BEEC網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新模型。因此,文本的創(chuàng)新點為BEEC網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新模型框架與基于數(shù)據(jù)指標(biāo)體系的BEEC網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新模型,它們分別提供了網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新的載體、基礎(chǔ)與評價依據(jù)。最后,本文將后者應(yīng)用于商業(yè)智能分析產(chǎn)品的設(shè)計與開發(fā),通過企業(yè)各業(yè)務(wù)部門對商業(yè)智能分析產(chǎn)品的應(yīng)用實踐,比較分析其指導(dǎo)業(yè)務(wù)決策實施前后的業(yè)務(wù)數(shù)據(jù)表現(xiàn),驗證商業(yè)智能分析產(chǎn)品及其背后的創(chuàng)新模型對優(yōu)化企業(yè)的產(chǎn)品與服務(wù),最終實現(xiàn)商業(yè)模式創(chuàng)新的可行性。具體而言,本文在理論和實踐上的創(chuàng)新主要有以下四個方面:第一,在分析大量文獻(xiàn)和案例研究的基礎(chǔ)上提出了beec網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新模型框架,用于構(gòu)建網(wǎng)絡(luò)消費商業(yè)模式的內(nèi)容結(jié)構(gòu)。本文系統(tǒng)的歸納出用戶體驗?zāi)Ｐ桶l(fā)展階段性的特征,總結(jié)出用戶體驗?zāi)Ｐ桶l(fā)展主要呈現(xiàn)以用戶認(rèn)知心理學(xué)為特征的細(xì)分領(lǐng)域研究和以產(chǎn)品信息架構(gòu)為特征的綜合體系研究兩種并行的發(fā)展軌跡。cubi用戶體驗?zāi)Ｐ褪窃诋a(chǎn)品信息架構(gòu)三大餅圖基礎(chǔ)上發(fā)展起來的綜合體系研究類的體驗?zāi)Ｐ?它的用戶與商業(yè)目標(biāo)組件已經(jīng)涵蓋了網(wǎng)絡(luò)消費商業(yè)模式所有的內(nèi)容組件要素。因此,cubi用戶體驗?zāi)Ｐ捅染W(wǎng)絡(luò)消費商業(yè)模式的內(nèi)容系統(tǒng)更加豐富,前者對商業(yè)模式外在形式—產(chǎn)品與服務(wù)的信息形態(tài)與體驗規(guī)范有更具體的分析與描述。將cubi用戶體驗?zāi)Ｐ腿谌胍杂脩趔w驗為導(dǎo)向的網(wǎng)絡(luò)消費商業(yè)模式的內(nèi)容結(jié)構(gòu),構(gòu)建beec網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新模型框架,能夠為網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新提供實施載體和理論基礎(chǔ)。第二,通過對beec網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新模型框架各層級的內(nèi)容要素與影響因素的歸納分析結(jié)合文獻(xiàn)與案例研究,總結(jié)出創(chuàng)新模型的度量指標(biāo)。本文在文獻(xiàn)和案例研究的基礎(chǔ)上,分別對beec網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新模型框架四個層級的內(nèi)容要素涵義及其影響因素進(jìn)行歸納分析。并依據(jù)內(nèi)容要素及其影響因素結(jié)合用戶體驗視角,針對各層級總結(jié)得出:精確度、真實度、激勵度、滿意度、接受度、完成度、愉悅度、忠誠度、推薦度、流失度、共情度、契合度、支持度、收益度、效率度、識別度、品牌度、創(chuàng)意度共十八個度量指標(biāo),以度量創(chuàng)新模型每個內(nèi)容要素以用戶為中心的程度,并作為網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新的具體評價依據(jù)。第三,基于gqm范式將度量指標(biāo)進(jìn)行數(shù)據(jù)分解,建立數(shù)據(jù)指標(biāo)的維度與關(guān)系圖譜,從而構(gòu)建基于數(shù)據(jù)指標(biāo)體系的beec網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新模型。本文按照gqm范式的三個呈繼承性關(guān)系的層級結(jié)構(gòu),將beec網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新模型度量指標(biāo)定義為概念層的度量目標(biāo),在操作層將度量指標(biāo)轉(zhuǎn)化為需要解決的一組問題,在數(shù)據(jù)層將問題拆解成需要考慮的幾個要素,將每個要素分解成幾個關(guān)鍵數(shù)據(jù)指標(biāo),從而搭建數(shù)據(jù)框架。在此基礎(chǔ)上,通過研究數(shù)據(jù)指標(biāo)的維度類型及其內(nèi)在關(guān)系,構(gòu)建基于數(shù)據(jù)指標(biāo)體系的beec網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新模型,為商業(yè)模式的設(shè)計與創(chuàng)新提供數(shù)據(jù)建議和依據(jù),也為網(wǎng)絡(luò)消費平臺商業(yè)智能分析產(chǎn)品的構(gòu)建與應(yīng)用提供系統(tǒng)的理論基礎(chǔ)。第四,將基于數(shù)據(jù)指標(biāo)體系的beec網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新模型應(yīng)用于商業(yè)智能分析產(chǎn)品的設(shè)計與開發(fā),并進(jìn)行分析實踐和數(shù)據(jù)驗證。本文通過設(shè)計實踐,將基于數(shù)據(jù)指標(biāo)體系的BEEC網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新模型應(yīng)用于網(wǎng)絡(luò)消費平臺企業(yè)商業(yè)智能分析產(chǎn)品的信息架構(gòu)與數(shù)據(jù)指標(biāo)體系的設(shè)計,并結(jié)合可視化的交互界面將企業(yè)各業(yè)務(wù)的數(shù)據(jù)指標(biāo)展現(xiàn)出來。企業(yè)業(yè)務(wù)部門人員通過使用該產(chǎn)品,觀察數(shù)據(jù)指標(biāo)能快速的發(fā)現(xiàn)和分析各業(yè)務(wù)存在的問題,有助于業(yè)務(wù)決策的制定。通過比較分析決策實施前后的數(shù)據(jù)指標(biāo),來驗證和評價業(yè)務(wù)決策的有效性。因此,BEEC網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新模型框架給予了網(wǎng)絡(luò)消費商業(yè)模式更加全面系統(tǒng)的創(chuàng)新維度。同時,基于數(shù)據(jù)指標(biāo)體系的BEEC網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新模型則為企業(yè)應(yīng)用于自身的商業(yè)智能分析產(chǎn)品,指導(dǎo)和評價網(wǎng)絡(luò)消費商業(yè)模式創(chuàng)新提供了客觀和全面的理論基礎(chǔ)。
[Abstract]:The CUBI user experience model is composed of content (Content), user goal (User Goals), business objective (Business Goals), and interaction (Interaction) four components. The model believes that effective experience design is not only a beautiful interface or excellent interaction, but also a combination of user goals and business goals. In the era, business models, especially network consumption business model innovation, are increasingly influenced by diversified innovation drivers. User experience driven innovation focuses on a deeper understanding of the current and future needs of Internet consumers, and thus the development and optimization of products and services bring sustained and unique value to consumers and enterprises. It is the key driving factor for the innovation of the network consumption business model. Data driven innovation by collecting and analyzing customer consumption behavior data, business operation and performance data can find the customer's potential needs and enterprise's own problems, and help to promote the implementation of user experience driven innovation. The research and practice of industry model innovation are in the initial stage of exploration. Based on the CUBI user experience model, this paper constructs a systematic theoretical framework and index model to guide and evaluate the innovation of network consumption business model based on user experience, which is used to guide and evaluate the innovation of network consumption business model. The topic of this paper is based on the innovation of network consumption business model. Two basic problems in the study and practice: first, what is the content structure model of the network consumption business model? Second, what is the data index model of the network consumption business model? The first question answers the carrier and foundation of the innovation of the network consumption business model, and the second questions clarify the creation of the network consumption business model. Therefore, it is of great theoretical and practical significance to study the content structure model and the data index model of the network consumption business model. It is of great theoretical and practical significance to improve the efficiency of the network consumption business model innovation and measure its effectiveness. Based on the analysis of its innovation driving factors, the content structure of the user experience oriented network consumption business model is proposed on the basis of the analysis of its innovation driving factors. Then, a comparative analysis is adopted to sum up the commonness between the CUBI user experience model and the user experience oriented network consumer business model. On the basis of this, CUBI The user experience model is introduced into the user experience oriented network consumption business model content structure, and the four hierarchical networks, including the Business Goals Layer, the experience requirement layer (Experience Requirements Layer), the experiential behavior layer (Experience Behaviors Layer), and the internal architecture layer (Content Structure Layer), are constructed. The framework of consumer business model innovation model. Through the study of content elements and influencing factors at four levels of BEEC network consumption business model innovation model framework, the measurement index is constructed from the perspective of user experience, and GQM (concept layer (Goal target), operation layer (Question problem), data layer (Metric Metric)) is used to measure the measurement index The standard is to decompose the data, explore the dimension and inner relationship of the data index, and construct the model of BEEC network consumption business model based on the data index system. Therefore, the innovation of the text is the BEEC network consumption business model innovation model framework and the BEEC network consumption business model innovation model based on the data index system, which are respectively proposed In the end, this paper applies the latter to the design and development of business intelligence analysis products. Through the application practice of business intelligence analysis products, this paper compares and analyzes the business data performance before and after the implementation of business decision making, and verifies business intelligence. The analysis of the product and the innovation model behind it can optimize the product and service of the enterprise, and finally realize the feasibility of the business model innovation. In particular, the innovation of this paper in theory and practice mainly has the following four aspects: first, based on the analysis of a large number of literature and case studies, the model innovation model of beec network consumption business model is put forward. The framework is used to construct the content structure of the network consumption business model. This paper systematically summarizes the characteristics of the stage of the development of the user experience model, and concludes that the development of the user experience model mainly presents the subdivision of the user cognitive psychology and the comprehensive system of the product information architecture, which is characterized by the product information architecture, and two kinds of parallel development. The.Cubi user experience model is the experience model of the comprehensive system research class developed on the basis of the three big pie chart of the product information architecture. Its users and business target components have covered all the content component elements of the network consumption business model. Therefore, the cubi user's body test model is more than the content system of the network consumption business model. The former is more abundant. The former has a more specific analysis and description of the external form of the business model, the information form and the experience standard of the product and service. The cubi user experience model is integrated into the content structure of the user experience oriented network consumption business model, and the framework of the model innovation model of the beec network consumer business model can be built for the network. The innovation of cost business model provides the implementation carrier and the theoretical foundation. Second, through the induction and analysis of the content elements and the influencing factors at various levels of the beec network consumption business model innovation model framework, the paper sums up the measurement indexes of the innovation model. On the basis of the literature and case study, this paper separately carries out the beec network. The content and influence factors of the four levels of the model innovation model of consumer business model are summarized and analyzed. According to the content elements and the influencing factors combined with the user experience perspective, it is concluded that accuracy, authenticity, motivation, satisfaction, acceptance, satisfaction, degree of satisfaction, satisfaction, loyalty, loyalty, recommendation, and loss, in accordance with the content elements and its influencing factors. Empathy, degree of agreement, support, profitability, efficiency, recognition, brand degree and creativity are eighteen metrics to measure the user centered degree of each content element of the innovation model, and as the specific evaluation basis for the innovation of the network consumption business model. Third, based on the GQM paradigm, the data are decomposed and established. According to the dimension and relationship map of the index, the beec network consumption business model innovation model based on the data index system is constructed. According to the hierarchical structure of the three inheriting relationships of the GQM paradigm, this paper defines the index of beec network consumption business model innovation model as the metric target of the concept layer, and turns the measure index in the operation layer. To solve a set of problems to be solved in the data layer, the problem is disassembled into several factors to be considered, and each factor is decomposed into several key data indexes to build the data frame. On this basis, the beec network consumption business model based on the data index system is constructed by studying the dimension types and their intrinsic relations of the data indexes. The model of innovation provides the data suggestion and basis for the design and innovation of business model, and provides a theoretical basis for the construction and application of business intelligence analysis products on the network consumption platform. Fourth, the design and development of beec network consumption business model innovation model based on data index system is applied to the design and development of business intelligence analysis products. Through the design practice, this paper applies the BEEC network consumption business model innovation model based on the data index system to the design of the information architecture and data index system of the business intelligence analysis products of the network consumption platform enterprise, and combines the data of the visible interactive interface to the data of each business. By using the product, the business department personnel can quickly discover and analyze the problems existing in each business through the use of the product, and help to make the business decision making. By comparing and analyzing the data indicators before and after the implementation of the decision, the effectiveness of the business decision is verified and evaluated. Therefore, the BEEC network consumption business model is innovative. The model framework gives a more comprehensive and systematic innovation dimension of the network consumption business model. At the same time, the BEEC network consumption business model innovation model based on the data index system provides an objective and comprehensive theoretical basis for the enterprise to apply to its own business intelligence analysis products, to guide and evaluate the creation of the network consumption and business model.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2016
【分類號】：F724.6;F274
【參考文獻(xiàn)】
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